The ‘cinematic’ advert trend continues as Powerade enters Olympic mode
As Powerade drops one of the most impressively cinematic adverts in recent memory, we reflect on other decidedly widescreen campaigns
The work features shots by celebrated fashion photographer Carla Guler and invites audiences to embrace their creative, elegant, or glam selves at the world-renowned racecourse
Dove has always maintained that beauty isn’t skin deep, but Asim Qureshi, director of digital services at AxiCom, says its recent anti-AI message has a positive digital resonance
'McDelivery Anticipation’ features a series of three executions shot by renowned photographer, William Green
Created in partnership with Ketchum London, the integrated campaign is designed to enable creativity using real-life notes from people of the UK
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