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IKEA uses playful experiments to explore new ways of interacting with the spaces we live in | Creative Moment

IKEA uses playful experiments to explore new ways of interacting with the spaces we live in

IKEA uses playful experiments to explore new ways of interacting with the spaces we live in

BOAST is a place where you can find out about recent creative campaigns. 

It is a space where agencies and creatives can tell us about the new work they are proud of; blowing their own trumpet, so to speak. 

Here's the latest from the creative world as we know it.

A campaign by IKEA & Space10

With people spending more time in, IKEA believes that now is the time to act and learn more about the way we experience and engage with our homes. 

The web-based platform EverydayExperiments.com - launched on 17 June – gathered technology and design studios to showcase a series of digital experiments that explored new ways of how we interact with the spaces we live in. The project was initiated by IKEA and its research and design lab SPACE10.

The explorative, surprising and playful experiments can be perceived on the platform that demonstrates how our homes can be experienced in extraordinary ways through the means of technology. Conducted by some of the world’s most innovative design and technology studios*, the experiments focus on AI, Machine Learning, Augmented Reality and cutting-edge Spatial Intelligence.

Technology is part of almost every aspect of our daily life and a driving force for innovation. But can we truly envision a world where tech helps us to live a better everyday life at home? Imagine using your mobile device as a tool to experience how sound moves around your space. What if you could turn your furniture into living creatures, to spark your children’s imagination? And what if you could control what spatially aware devices can sense and process in your home while making sure they respect your privacy? 

It’s about taking the everyday and making it extraordinary.

Technology is now part of our home

Fredrik Axén, Digital Manager Core Business Franchise, Inter IKEA Systems B.V. says, “The future home should be about people first. It’s a place for everyone to be safe, to feel comfortable and in control. Technology is quickly becoming a vital part of the IKEA customer experience and home furnishing offer. Being a values-driven brand, we focus on people and the planet.  As we enter a new digital era, we are also exploring new ways to create a better everyday life at home, while protecting people’s privacy.”

IKEA and SPACE10 aim to design innovative solutions for tomorrow. 

Living in the same space over many years they discovered people have become accustomed to their living environments and lost sight of the potential of their homes. They looked at how to use technology to rediscover fresh ways of looking at space.

Bas Van De Poel, Creative Director at SPACE10 adds, “Home – especially these days – plays an important role in how we develop our everyday interactions and relationships. It is not only the place where we live but the place where we work, teach our children and where we connect with the world digitally. We believe, the more we learn about the next curve of design and technological innovations, the more we can help people to make tomorrow’s life at home, and with each other, even better.”

*participating studios and designers: Bakken & Baeck  . Field  . Random Studio  . ManvsMachine  . CIRG  . Philip Pries Hennigsen  . Strømlin  . Set Snail . Alonso Holmes  . Timi Oyedeji

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