Cadbury becomes Dadbury for Father's Day
A campaign by VCCP
To honour all the supportive parents up and down the country, Cadbury temporarily changed its name to Dadbury.
The move marked the first time the chocolate brand changed its name online and saw its Twitter username and logos
updated for a 24-hour period.
Michael Moore, senior brand manager at Mondelez International, said: “We are delighted to celebrate parents across the nation with our Dadbury acknowledgement!”
Chris Birch, creative director at VCCP, added: “There's a lot of Dads out there that need a lot of love right now. Who better to say Happy Father's Day than Dadbury?"
Credits
Mondelez International
Michael Moore, Senior Brand Manager
Nancy Moore, Brand Manager
VCCP
Chris Birch, Associate Creative Director
Jonny Parker, Associate Creative Director
Richard Yates, Creative
Matt Smith, Business Director
Matt Reed, Account Manager
Gaynor Golding, Senior Creative Producer
Adam Edwards, VCCP Design
Danielle McCann, VCCP Kin
PR was handled by Golin
Media by Carat
Community management by Elvis.
If you enjoyed this article, you can subscribe for free to our weekly email alert and receive a regular curation of the best creative campaigns by creatives themselves.
Published on: