Campaign Against Living Miserably (CALM) livestreams #CALMComedyClub on Twitter

Campaign Against Living Miserably (CALM) livestreams #CALMComedyClub on Twitter

BOAST is a place where you can find out about recent creative campaigns. 

It is a space where agencies can tell us about the new work they are proud of; blowing their own trumpet, so to speak. 

Here's the latest from the creative world as we know it.

A campaign by The Romans

As the nation adjusts to life under extended lockdown, Campaign Against Living Miserably (CALM) a charity leading a movement against suicide and living miserably, has teamed up with Twitter to launch #CALMComedyClub, a live streamed comedy series offering big laughs from big names direct to your Twitter feed.

It kicked off on Monday at 3pm with Russell Kane (with nearly a quarter of a million watching) and the series will feature other top stand-up comedians Seann WalshPaul ChowdhryDane Baptiste and Nigel Ng who will be performing every day this week at the same time.

    Streaming live on Twitter #CALMComedyClub will bring some laughs to those stuck indoors

    This follows research that one in three Twitter users are worried about their mental health during these unique times.

    With millions of people doing their bit by staying home, it’s more important than ever to virtually connect with friends and family, as well as doing what makes you smile. Over one third of Twitter users (37%) are currently spending more time on social media, looking for connections, news and entertainment.

    89% of Twitter users said a distraction to take their mind off things is an important mental health need for them at this time. The comedy will air live on CALM’s Twitter page (@theCALMzone) at 3pm for those who may want to take a literal break from their day to day.

    CALM CEO, Simon Gunning said: “In these uncertain times, CALM’s life-saving services are needed more than ever. We’ve seen a 37% increase in demand for our helpline since stricter lockdown measures were put in place so we want to give people some fun and laughter, but also remind them that we are here should they need us, no matter what.”

    Russell Kane said: “We can no longer physically attend a comedy gig, and rightfully so, but we want to help raise spirits and bring some smiles to people’s kitchens or living rooms through #CALMComedyClub. CALM does so much great work through its helpline and webchat service, so it is great to be able to use the power of social media to support this.”

    If you’re struggling, talk to CALM on 0800 58 58 58. 

    Their free and confidential helpline and webchat is available from 5pm to midnight, 7 days a week to provide practical support and advice, whatever you’re going through.

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