Creative Moment Contributors

10 Days, founded by 3 brothers, creates blockbuster brand-building campaigns within 10 Days. Jolyon White worked at Mother, 4 Creative and Wieden + Kennedy, creating campaigns for Nike, Lurpak, MoneySupermarket and most famously the Paralympics Yes I Can advert for Channel 4. Obsessed with everything film. George White is the strategist and producer. He has worked at some of London's most strategic agencies including Grey, Publicis Poke, and Anomaly. He makes stuff happen. Fast. Dominic White is the sound designer and music composer. He has worked at some of London's finest sound production studios (Envy, Factory).

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From founding his own public relations firm, to running the biggest accounts at some of the UK’s most awarded creative agencies including Fallon, Mother, Wieden+Kennedy, and as MD at Exposure, Aaron Cole has served in almost every senior brand strategy and management role there is, on both the agency and client side. He is currently chief marketing officer at THE OUT, part of Jaguar Land Rover’s mobility venture. He also mentors at UAL:Central St Martins.

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Abby Beaudin leads profitable client services and creative brand experience initiatives for Fortune 500 brands across various industries like beauty and luxury to CPG, entertainment and fashion. She has experience in identifying, designing, and executing customer experiences that increase sales and exposure in real life. Abby is also a clean water and climate change advocate who integrates eco-conscious materials and practices whenever possible.

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Adam & Paco are creative directors at Dark Horses since 2018 working across TikTok, Nissan and Peloton. They became a creative duo in 2016, previously working as creatives at Anomaly London, Leo Burnett, Sra Rushmore, Havas Sydney and Mango DDB Sydney.

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Adam Hunt is the creative director of White Label Comedy - the social media, digital marketing and creative agency powered by comedy writers and copywriters. With a career that straddled the worlds of broadcast TV and branded content - Adam has also Produced The One Show (the BBC’s flagship entertainment show, with 4 million viewers on a good night), and generated creative ideas (and written scripts) for brands of all shapes and sizes - including Xbox UK, Uber, Plated.com, Rev, Curaleaf and Magellan Healthcare.

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Al is a fellow of the RSA and a founding member of St Luke’s, an independent, management-owned creative agency. Al has worked with HEINEKEN: Heineken, Bulmers & Old Mout; Diageo: Tanqueray; Zacapa: KP Snacks: Tyrrell’s, Popchips, KP Nuts; Ocado, Mail Newspapers and Which?

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Ala is executive creative director at London-based creative agency, mud orange. Trained as a graphic designer, Ala spent the early years of his creative career at various design studios and agencies. These included brands such as Marks & Spencer, Network Rail, and Somerset House. He then joined Dorling Kindersley at Penguin Randomhouse where he specialised in web and book design. He then founded his own design studio, Ala Uddin Design, focussed on engaging diverse audiences. At mud orange, he brings effective and dynamic creative direction for brands looking to truly resonate with broader audiences.

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Alex is co-founder of and strategy lead at Revolt. He co-founded Revolt in 2017 in response to his belief in brands using ethics, value, and voice to genuinely enact change. Revolt works with clients in three key ways to ensure actions speak louder than words: as a Purpose Consultancy, an Activity Agency, and a Change Accelerator. Alex began his career at Ogilvy before spending over ten years at AMV BBDO. There he created two of the most awarded global campaigns of the past decade while leading strategy across EMEA.

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Alex Myers is the founder and global CEO of Manifest with a fee income of over £6m. Manifest now runs studios in London, Manchester, New York, LA, Stockholm and Melbourne. Maintaining his position as group head of strategy, Myers has worked with some of the world’s most renowned brands including Samsung, Virgin, Pernod Ricard, Diageo, Reckitt, NBC Universal, BrewDog and SC Johnson.

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Alex is a senior account director, who specialises in sponsorship activation. He’s delivered creative campaigns for some of the biggest sponsors across a range of sports, including Guinness x Six Nations, Hotels.com x Champions League, American Express x Wimbledon and more.

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Alexandra graduated from the University of Bristol in 2016 and has been at London-based agency Tin Man Communications since 2018. She has worked across a number of creative and media campaigns for the likes of Hilton Hotels, Ferrero, Virgin Media & Trainline. She is also an advocate of opening up the conversation about mental health both in the workplace and further afield.

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Alice started her career as a designer before transitioning to a broader creative role at Frank, working across clients such as Burger King, Aldi & Huawei. She now works as part of Grayling’s Ignite team, championing the agencies creative offering across a range of consumer and corporate clients, and using her design background to craft killer content.

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Amy is a creative Director at Hope&Glory, overseeing creative training, ideating and execution across the agency. She has delivered work at the agency for the likes of Sainsbury’s, Sony, Argos, SEGA, CALM and Guide Dogs.

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Ande Gilmartin is a senior research manager at Opinium and a member of Opinium’s internal diversity and inclusion steering team. She has led the ISBA ‘Representation in Advertising’ tracker since its inception. Ande has made the Significant Insights ‘Global 30 under 30’ list for two years running, and was named Market Research Society’s ‘Young Researcher of the Year’ in 2021.

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Andre has an impressive track record in top creative agencies across three continents, earning recognition from the Global Lions Creativity Report of the Decade. He spent five years at Almap BBDO, hailed as the most creative agency of the decade, followed by two years at Colenso BBDO. Currently, Andre works as a creative partner at AMV BBDO, after spending five years at adam&eveDDB. In 2016, Andre achieved the remarkable feat of being ranked #1 art director globally, as acknowledged by the Cannes Lions Report. His creative accomplishments include receiving a Grand Prix, a Titanium, a Creative Effectiveness Lion, and seventeen Gold Lions.

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With thirty years’ experience at the heart of design and innovation in the healthcare and FMCG sectors spanning Design Business Association, Novartis Consumer Health, Reckitt Benckiser and Pure Realisation, which he founded, Andrew joined GlaxoSmithKline in 2011. As vice president of design and innovation, Andrew has continued to push the boundaries of perception of design across 146+ markets for 25+ global brands, including Panadol, Sensodyne, Theraflu, and Flonase. Andrew’s mission at GSK is to embed world class design thinking and culture across all customer touchpoints.

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Andrew Pieris is an experienced visual merchandising director with a track record of driving sales growth, elevating brand visibility, and creating captivating store displays. Skilled in developing and executing innovative visual merchandising strategies, aligning with brand guidelines and market trends. As Visual Manager with H&M Group he executed floor plan arrangements, created captivating displays, and developed strategies to optimise store ambiance and customer engagement. His previous jobs include Visual Merchandising ManagerVisual Merchandising Manager Neiman Marcus Group; Brand Manager, Caton Manifesto; Head of Visual Merchandising and Store Design / Head of Visual Merchandising and Store Design at Marvel Studios.

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Andy is a creative director at Grayling, based in Manchester. Andy has a proven record in creating and delivering a whole host of creative campaigns for brands, organisations and charities from a widespan of sectors inclduing consumer, health and finance. Andy has an earned background but is most at home delivering through the line creative across channels.

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Between 2011-2018 Andy Lockley was one of the driving forces behind Grey’s phenomenal creative renaissance, the most awarded period in the agency’s 100 year history. Helping brands contribute to pop culture with extraordinary objects, experiences and behaviours, and as one of Grey’s most experienced creative leaders, he also sat on Grey's global creative council promoting creative excellence across the network. He has a long list of awards under his belt, landing his first major creative award (a yellow D&AD pencil) before he had landed his first job. Starting his career at Gold Greenlees Trott, Andy went on to work with St Lukes, Publicis, TBWA, Fallon, Dentsu, 18 Feet and Rising, Valenstein & Fatt and is now creative partner at Havas. Somewhere Up North is

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Andy Mackenzie, creative partner at BPL Marketing, says he never walks away from a challenge, but likes having fun whilst doing it. Before joining BPL, Andy worked in senior creative roles at Dialogue 141, Ogilvy Action and Tarantula. Andy believes that technology has led to huge differences in the way creatives work and how the creative output can be affected, which is why he is as eager today as he was when he left education to try and learn new things and then use his many years of experience to know how best to apply them.

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Aneesa Kaleem is a junior account executive at Splendid Communications, where she works on brands such as Tesco, Burger King and Walkers. She is a founding member of Splendid LGBTQ+, a space for Splendid staff to talk through issues and industry news related to the LGBTQ+ community.

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Angharad Planells is a lecturer at the University of Gloucestershire on Communications and Media, formerly head of PR and culture at Radioactive PR. Before that, a broadcast journalist with spells in commercial radio and the BBC, Angharad currently has more than a decade in PR under her belt – handling everything from stunts and campaigns to crises and consultancy for B2C and B2B organisations, including established brands and exciting start-ups in healthcare, pharmaceuticals, tech, ecommerce, food & hospitality, and luxury homewares. Out of the office Angharad can be found chasing a busy toddler, ‘completing’ Netflix, and working as trustee for her local Home-Start UK organisation.

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"People make ads, Anwar makes stories that make people feel." Anwar has been telling stories in the Middle East, Asia, and Europe for clients like UNESCO, Nestle, P&G, Unilever, Etisalat and MG Motor. His work has been shortlisted for IAA, Dubai Lynx and Effie Awards. His short film for WISE (Agency BBDO) on sexual harassment was rated among top 5 best films globally.

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Arif is co-founder and creative strategy director at a London creative shop, mud orange. After making the transition from consultancy at EY, Arif went on to join Ogilvy and then later ODD, to work on some of the biggest brands in the country including Vodafone, Boots, and Tesco. Alongside his Creative Strategy, Arif has written two national reports, 'The Great British Ramadan' and 'Modest Fashion: The Industry's Best kept Secret', to help brands understand and engage with the burgeoning Muslim consumer. At mud orange, he now works across lifestyle and tech brands while providing a strategic specialism in Muslim audiences. Away from work, he is a failed rapper in denial.

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We’re a Hungarian-Pakistani creative duo currently working at The&Partnership in London. Graduating from London College of Communication with a BA in Advertising, we have kept a long-distance creative partnership alive for 4 years. We have worked in the creative industry in our respective countries and have now brought this mish-mash of culture and minds together to create work here in London.

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Ashleigh Steinhobel, strategy director, and Stephen McGilvray, executive creative director, form part of the team at FutureBrand London. With over 20 years of experience in the industry, Stephen is passionate about working on radical, category-defining projects that represent something special for the people who interact with them. He has worked with the likes of PwC, McKinsey & Company, Virgin, Skype, Google, YouTube, Premier Inn and the National Lottery, and leads a team of talented creative thinkers at FutureBrand. Ashleigh – a believer in the power of connected, original thinking – brings business acumen and creative imagination to her work. She has led a diverse range of projects ranging from corporate positioning to product architecture, innovation strategy to brand naming, for the likes of Unilever, Beam Suntory, Pernod Ricard and Nestlé.

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Asim Qureshi is director of digital services at AxiCom. Asim brings the art of storytelling to AxiCom’s digital offering and oversees a superstar team of specialists who deliver creative digital and social campaigns that talk directly to brand audiences, for the likes of Microsoft, Nokia/HMD, Roku, Cisco, Fujitsu, and Plume. From trainee account executive to director, Asim has grown with AxiCom. Having worked on everything from the latest mobile phones and laptops to cutting-edge cybersecurity and digital infrastructure solutions – he takes his inner gadget-geek to new levels as he constantly pushes the boundaries with innovative marketing strategies.

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Hailing from the US, Austin is currently an associate creative director at FCB Inferno in London. Across his 10-year career, he’s worked on a large range of local and international clients, and his campaigns have won him numerous awards including gold at Cannes, D&AD pencils, and a Grand Prix at Eurobest. In his spare time, he’s an avid comic book collector, and will happily talk your ear off about the 23 different kinds of Kryptonite and their varying effects on Superman.

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Ben began his advertising career at Still Price Lintas working on Peperami, and the global Lynx/Axe account. In 1996 he became St Luke’s first hiring, heading up the IKEA account. During his 5 years at St Luke’s Ben ran IKEA, HSBC, and the agency’s digital division, as managing partner. Ben left to set up his own consultancy, and in 2004 Ben was reunited with David Buonaguidi (the ex-St Luke’s creative director) at Karmarama where he became the partner responsible for client service and running the business. In the last 13 years, Ben has been responsible for managing the Karma Comms Group of companies as well as continuing to have a hands-on role with Karmarama clients. In his role as Group CEO, he has brought together nearly 280 employees under the Karma Comms Group banner (covering CRM, data, design, digital, TV & content production, mobile, social media & PR as well as advertising), through a combination of organic growth, mergers and acquisitions. During that period Karmarama grew from a small agency to the UK’s largest independent communications company. In December 2016 he oversaw the sale of the agency to Accenture. Ben sits on the IPA Council and was featured in the Sunday Times 500 most influential people in Britain 2015.

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Ben began his copywriting career in Australia at Publicis Dialog and George Patterson Bates before joining Harrison Troughton Wunderman in 2004. An eleven-year stint at Kitcatt Nohr (subsequently Digitas) saw him rise through the ranks to executive creative director, leading the agency to creative success on Waitrose, John Lewis, Starbucks and Nando’s, as well as smoking cessation campaigns for the Department of Health. In 2016, Golik joined RAPP, creating widely awarded work for PayPal and luxury start-up Heist. He joined the M&C Saatchi Group as chief creative officer of LIDA in May 2018, snaring the Experian account shortly after. At LIDA he drove award-winning work for Invesco, and world-record breaking work for the sale of a Jeff Koons artwork for Christie’s. Ben became Chief Creative Officer of M&C Saatchi following the agency’s merger with LIDA in January 2020, helping to relaunch the newly formed business with the proposition “Make Change”. He has since led a number of impactful campaigns including Public Health England “Better Health”, the Census 2021 launch and the NHS “Just” work.

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Bernard Marr is a world-renowned futurist, board advisor, and author of Generative AI in Practice: 100+ Amazing Ways Generative Artificial Intelligence is Changing Business and Society. He has written over 20 best-selling and award-winning books and advises and coaches many of the world’s best-known organizations. He has a combined following of 4 million people across his social media channels and newsletters and was ranked by LinkedIn as one of the top 5 business influencers in the world.

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Beth is an associate creative director at Amplify who studied creative advertising at the School of Communication Arts 2.0, where she picked up 2 D&AD awards. In her spare time, she produces electronic music, DJs under the alias WORKWEAR and plays women’s football.

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Camilla Burchill is a senior innovation strategist at Tactical, specialising in XR, Web3, gaming and virtual worlds. With 8 years experience as a strategist, writer and speaker in the technology space, she has worked in startups, big tech and advertising agencies in London, New York, Berlin, Sydney and Paris. Her main interests include Gen Z and Millennial consumer psychology, with a focus on bridging the gap between brands and people using new technologies.

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Carla Greco is digital communications and content manager at Radioactive Waste Management (RWM), where she has departmental budget responsibility of up to £750k, covering print, digital and social. A recent project was creating an accessible site for people to gain information about geological disposal, where a creative approach was essential in order to tell the story within tight rules and guidelines. Before her present role, Carla spent over 20 years in London ad agencies and on the client side. Her eclectic portfolio shows a unique understanding of marketing strategy and includes winning 14 awards, as a creative individual first and then as a creative manager. Carla is well positioned for all that Brexit threatens, as she has dual nationality, holding both British and Italian passports.

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After starting an agency with £17.22 in her bank account, Charlotte Mair’s business, The Fitting Room, now works with brands including Bugaboo and Wagamama, and household names like Idris Elba. Influenced by the book ‘The Tanning of America’, Charlotte is committed to creating hype, demand and legacy.

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Senior lead producer at Anomaly working on Google Europe, Charlotte is a passionate, award-winning integrated producer. Resourceful, tenacious and creative, Charlotte loves to make brilliant work and deliver the highest level of film craft.

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Cherrelle is an award-winning senior account director, passionate about all things sports, music and culture, with a particular interest in women's football. Having started at Pangolin in 2019, she has gone on to lead its PepsiCo global portfolio and taken it to new and exciting heights. Notable work includes Pepsi's multi-award winning campaign Nutmeg Royale, winning the 7UP global pitch ahead of announcing its new international brand identity and leading PR on Pepsi's UEFA Champions League partnership.

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Chloe Davies is a proud bisexual woman, mother of two, a creative, global inclusion and belonging consultant, chef and entrepreneur. Her work sees her campaigning for inclusion and equality in social spaces, corporate organisations and the wider community. As head of social impact, Chloe's role is focused on building a sustainable, diverse and inclusive company culture and output. Chloe has also been shortlisted out of 55,000 nominees for The National Diversity Awards – Positive Role Model of the Year – LGBT. In November 2021 Chloe was recognised 53rd in the OUTstanding Top 100 LGBT+ Executive Role Model List.

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Chris began his career as a journalist working on local newspapers, music fanzines and at the BBC. He then changed direction, moving into PR and working for agencies such as freuds, JCPR and BBH. Chris has worked for some of the world's best brands and with some of the world's best communicators. Chris hopes to entertain and enlighten people - through words, images, films and experiences - to make positive changes.

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Chris is associate creative director at Imagination. Working collaboratively with multiple disciplines, he develops concepts to create impactful, innovative and memorable experiences for big brands.

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Chris joined adam&eve September 2022 after more than 6 years at Droga5 and Wieden+Kennedy before that. He helped transform Droga5 London’s design department into the only advertising agency to be peer-voted a Top 30 Design Studio in 2019. Over his career he has worked on brands as diverse as Uniqlo, The Tide, Three and Peroni, and won awards for identity design, digital and ad campaigns for Coal Drops Yard, Volvo and Puma.

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Chris is a multi-award-winning creative director. In 2019, he successfully beat Kylie Jenner’s record for the most-liked picture on Instagram and was named in TIME magazine’s 25 Most Influential People on the Internet. In 2020, he co-founded social and PR agency Happy Yolk. He enjoys nothing more than coming up with big ideas that get brands talked about, everywhere. He’s also a fan of Tottenham Hotspurs, plain white t-shirts and the WWF Attitude era.

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Chris started out on the account management side of PR agency life, but quickly discovered a love for ideas, innovation and creative craft. He has over a decade of experience activating campaigns for leading lifestyle, blue-chip and FMCG brands including Bacardi, BMW, Cadbury, Nando’s, Nestle, Nintendo, and Under Armour.

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Claire Bridges is chief spark and founder of leading UK creative training consultancy Now Go Create, whose philosophy is that everyone can be creative. A former WPP agency consumer MD and creative director, Claire has trained over 10,000 people around the world to oil their creative wheels and is one of only 55 people in the world to hold an MSc in Innovation, Creativity and Leadership. Claire’s book In Your Creative Element documents her work with some of the world’s biggest brands in her previous 20-year PR career and focuses on the practical application of creativity for business.

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Managing director of HUNTER: London, 20+ year PR industry veteran, Daisy Pack specialises in insight-driven, multi-platform campaigns which earn media attention, excite influencers, and engage consumers. Daisy has transformed perceptions, shown why shoppers should vote with their trollies and driven relevance for heritage brands. Passionate about creating a happy workplace, Daisy heads a growing team which builds brand love through current culture, earning positive attention for HUNTER’s clients.

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Dan Andrews is the founder and CEO of the tree, a multi-award-winning content and social marketing agency, as well as the powerful CMS provider, the root. the tree has helped businesses including JustEat, BMW and Ticketmaster stand out in a crowded marketplace and is behind easyJet and American Airlines’ bold content and social strategies in the age of COVID.

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Dan is strategy director of the Distillery, the strategy and creative team within freuds. With journalism and copywriting shaping his early career, Dan developed brand strategy experience at GREY, Engine, Exposure and Impero before taking on the role at freuds helping businesses and brands build positive roles in culture, and more meaningful relationships with customers.

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Having joined The&Partnership in 2022, Dan has previously worked as Head of Art of McCann London, expanding McCann’s design offering where he helped McCann win multiple awards, including a Cannes Lion Grand Prix in an inaugural category in 2018 for Microsoft’s 'Design Lab Originals: Fanchise model’. Prior to McCann, Dan was creative director at two of the world’s biggest and most successful branding agencies. With those learnt philosophies in mind he is helping to ensure that branding is becoming an integral part of advertising.

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Dan Jones is a former comedy writer and ex-binman (recycling, Central Wiltshire division) turned award-winning senior creative. He’s worked for brands like Netflix, Fosters, Amazon, Strongbow, Subway, Spurs & eBay, sat somewhere within a 3-circle-venn-diagram of, digital innovation, earned media and stuff that stresses out the production department. Please PLEASE buy my NFTs.

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Dan Morris is executive creative director at TheOr. Having started his career at BBH London, followed by Droga5 London in 2016, Dan has been working with his creative partner, Charlene Chandrasekaran for almost 15 years. They have experience across a breadth of brands, most notably for St John Ambulance, Axe, Barclaycard and Paramount, having had their work recognised at every major award show.

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Dan and Charlene are executive creative directors at The Or. Having started their careers at BBH London, followed by Droga5 London in 2016, they've been working in a creative partnership for almost 15 years. They've produced work for a range of brands, most notably for St. John's Ambulance, Axe, Barclaycard and Paramount, with their work being recognised at every major award show.

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Founding Alfred in 2013, with a plethora of consumer and corporate issues experience, Dan leads the business and is responsible for all outputs, including the creative. His experience spans the full spectrum, from traditional through to social, influencers and content with a range of brands. From ambitious scale-ups, through to household names that need to change the game.

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Dan is currently executive creative director of Pablo London. Before then he was executive creative director of CP+B London, helping to reboot the agency in the UK. Prior to that, he was head of creative at 4Creative, leading the creative and design department responsible for the risky and culturally potent brand and programme advertising for Channel 4. This included the task of rebranding the Channel’s Idents and the launch of the Channel’s biggest ever show, The Great British Bake Off. Dan has worked for creative agencies including: creative director at CHI & Partners, creative director at Fallon London, copywriter at Campbell Doyle Dye and copywriter at 180 Amsterdam.

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Daniel is director of Sentient Communications, a creative strategy shop he founded last year, that helps brands and businesses to meaningfully connect to audiences. Clients include M&S, The London Resort, Pernod Ricard and Nekton. Prior to that he spent 25 years building some of the most successful domestic and international agencies including Harrison Cowley, Trimedia, Grayling and Atomic. But it’s client work which has always been his passion. From being global creative director at British Airways and Hilton Hotels, to reversing a ten-year decline in natural cork and sending PayPal into space, his work has been recognised with awards across marketing, digital, social and digital. He was one of the architects of McJob, a creator of Love Food Hate Waste and, famously, was asked to step down after winning one of the most sought-after government campaigns. “It was the pitch everyone wanted, and the team did a stunning job. Maybe they just didn’t appreciate my honesty,” he says.

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As a trained theatre producer turned management consultant, Daniel helps companies to solve business problems using immersive entertainment. Whether that's how to create an online experience that engages at-home audiences, how to bring abstract ideas to life in real-world simulations, or how to create shared experiences for remote team-bonding. Founded in 2017 to create immersive theatre for brands, Swamp Motel pivoted to focus on immersive digital entertainment in early 2020, launching the critically-acclaimed Plymouth Point gothic thriller in April. This was followed by the sequel The Mermaid's Tongue. In October, Swamp Motel partnered with Verizon Media to deliver Project Midnight an online, immersive storytelling experience.

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Daniel Maynard is a senior communications executive, most recently Vice President, Communications, Television & Direct to Consumer, The Walt Disney Company, EMEA. He sits on the BAFTA Television Committee and lives in West London with his husband, Stewart.

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Daniel is a copywriter who's worked in creative copy and editorial creation both client and agency side for over seven years. In that time he's worked with brands like Unilever, Mitsubishi, MoneySuperMarket, Currys PC World, Revolution Bars, Hyundai, and Aegean Airlines. He's an occasional copywriting lecturer, a former DMA Awards judge, and a frankly awful surfer.

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“Look mum I made a thing!” - Dan’s made a lot of ‘things’ over the last 15 years, from global TV campaigns to producing London Fashion Week’s most watched catwalk show and the world’s first anal sex version of the Kama Sutra for Durex. His love of storytelling, craft and Guinness has also picked up a fair few awards along the way.

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Since graduating in 1999 I've had an amazing time working for Radleys, Health Food Business Magazine and Merc London, among others. I thrived on designing mod t-shirt graphics, figurine dolls, and branched out working in the PR and Marketing department leading on organising in-store music band events along with meeting celebrities and artists with product placement collaboration for TV and magazines. At giffgaff I work with a team of creative minds continuing to help build the network run by you.

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Dave is an award-winning composer whose original compositions and work in sonic branding elevate the emotional impact of brands, helping them form lasting bonds with their audiences. He founded Molecular in 2014 in the bedroom of his London flat share and quickly began collaborating with some of the world's biggest brands including Jaguar, Sky, Adidas and The Premier League.

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Diana started her career making documentaries at the BBC, including the BAFTA award-winning Horizon and the RTS award-winning Wonders of the Universe. She chalked up 10 years' experience before making the leap into the world of brand content and setting up the female-founded and led creative agency, Be The Fox, with fellow BBC veteran Megan Price. Diana now combines her deep editorial and storytelling experience with high-end production values and creativity to make authentic, memorable films for brands that are built on compelling narratives to drive maximum audience engagement. Be The Fox has made stand out brand content across digital, social and TV for some of the world's leading brands including Samsung, Ford, British Airways and Glenfiddich. Recently, the agency’s work with women's health company Hertility confronted gender bias in healthcare and encouraged women to take their hormones into their own hands. Since then, broadcaster Channel 4 has partnered with Hertility to give its employees access to reproductive health and hormone testing - a first for any major UK broadcaster.

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Don is a board director at Hope & Glory and heads up creative for a multitude of household names. Delivering work for the likes of Greggs, Netflix, IKEA, Uber, Uber Eats, Jim Beam, The Macallan and The House of Suntory. As well as supporting suicide prevention charity CALM via pro-bono creative campaigning.

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Don is a board director and heads up creative for a multitude of household names. Delivering work for the likes of Greggs, Netflix, IKEA, Uber, Uber Eats, Jim Beam, The Macallan and The House of Suntory. James is a senior creative and can be found developing ideas and producing creative work across the agency portfolio. He has worked on everything from the UK’s oldest brand (The Royal Mint) to some of the most current (Netflix, Uber, Meta).

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Duncan Rogers is a senior designer at Dentsu mcgarrybowen London. A London College of Communication Alumni whose typefaces have appeared in Creative Review, Slanted’s Typodarium Calendars, Best of Behance Typography and Computer Arts Magazine.

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Ed Tuddenham and Martin Lindley are a creative team, currently on a placement at Uncommon. They have a non-traditional background. Ed studied archaeology and Martin didn’t go to ad school. They love to make memorable work that has a positive impact on culture, from simply being entertaining all the way to changing broken laws.

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Ellen is strategy director at strategy and planning practice Strat House, whose clients include adidas, Dove, and WPP. She has more than 15 years’ experience in planning and strategy having held roles at agencies including VCCP, Havas and SapientNitro. She has a passion for working with businesses committed to enlightened and sustainable practices.

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Ellie Tuck is creative director and partner and part of the global creative leadership team at FleishmanHillard. She has spent over a decade devising and delivering high-impact earned creative for the likes of Samsung, Instagram and Unilever.

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With 13+ years of experience across integrated creative comms, Emma has been driving creative excellence across a series of youth, entertainment, tech, lifestyle and gaming brands since joining PrettyGreen 4 years ago.​ Whether it’s Mickey Mouse’s 90th Anniversary, SMARTY Jargonary or NanGo’s at Nando’s, she’s passionate about driving award winning, less ordinary campaigns for clients. ​

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As managing director, Emma leads the global team at ITB building talent-based integrated marketing strategies on behalf of brands with people & IP of influence. With almost 20 years’ experience in the entertainment industry, Emma has unparalleled skills in the crafting and execution of talent-led brand deals across all verticals. Starting her career in talent management, Emma developed her expertise in project management and negotiation of corporate sponsorship as well as building a trusted network of celebrity talent, agents, and industry professionals. Following stints agency-side Emma joined ITB heading up celebrity procurement for global brands including H&M, Chivas, Dior, and Calvin Klein.

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Eve De Haan is a creative, currently rotating through her football shirt collection at Dark Horses.

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Farhad Divecha is the managing director and founder of AccuraCast, a leading digital marketing agency and the longest-running independent social media and search marketing agency in the UK. Farhad has over 20 years of industry experience and specialises in digital strategy, search engine marketing, social media marketing, international business, e-commerce, mobile commerce, product marketing and growth analytics. Farhad’s vision, technical know-how and drive have been instrumental in turning AccuraCast into the highly successful agency that it is today.

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Flo is the creative director at Shutterstock where she specialises in digital marketing, brand performance, conversion optimization, and sales enablement for the brand. Over the past four years, Flo has built a collaborative team culture partnering closely with leadership across the company to drive creative campaigns resulting in award-winning work. With over 10 years of experience as a creative leader, Flo is a designer and marketer at heart. She previously held senior creative titles at companies including Macy’s, Haier America, and Consumer Dynamics.

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Frederico Roberto believes in the power of ideas and how they can still change the world. He’s been working in creative advertising and communications for the past 20 years and has worked in both Portugal and the UK for different global markets like EMEA, LATAM and APAC. Samsung, HP, Fox International Channels, Nestlé, Bentley Motors, Xbox, Colgate, Virgin Active, Bentley Motors, Unilever and BP are some of the clients he has worked for. He’s now the executive creative director at Interweave Agency in London and Athens. Frederico Roberto has won more than 40 international awards including Cannes Lions, the South American El Ojo and the UK’s DADIs and BIMAs and has been judging several prestigious international festivals such as Dubai Lynx, D&AD and New York Festivals.

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In 2022 Gareth founded creative futures agency Utopia Collective. Previously, Gareth was head of creative strategy for Snapchat and ECD at We Are Social London. He believes in the power of community, culture and creativity to drive brand love. His work has helped deliver over 60 international awards for the likes of adidas, Google, Guinness and PepsiCo.

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Gemma is co-founder of SHOOK, with Damon Statt. SHOOK makes work that shakes the world, using behaviour design + creativity. Our clients include Valspar, Onken, UK for UNHCR, the Ruth Strauss Foundation and The Gut Stuff. SHOOK was Creative Moment’s New Agency of the Year 2021.

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Gemma is a creative director with experience in developing and delivering big brand campaigns. From creating flavour-boosting moustache wax for whiskey connoisseurs to shooting a pin-up calendar for ‘happy’ hens and producing a £1,000 ice-cream cool bag with Alexander Wang. She has previously worked at a number of award-winning creative agencies – from Mischief to Unity, Tin Man and The Academy. Gemma previously led the creative team at Golin London, responsible for brand planning, developing creative platforms, ideas and content for global and UK brands.

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George Gottl works on a global scale, leading teams successfully for some of the world’s top brands. Having lived in various cities globally, George has cultivated the ability to work in a multi-cultural environment. He grew up in California and has lived and worked in Los Angeles, London, Bologna and Amsterdam, giving him a unique inclusive societal perspective. This has enhanced his flexibility and adaptability while working in dynamic, high-demand enterprises.

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Georgie has over 10 years’ communications experience managing public relations and marketing campaigns for clients spanning a wide range of businesses. Georgie has worked in a range of agency and in house roles and before joining MHP two years ago, Georgie was head of marketing and communications at one of the UK’s largest film and television financers and producers, Ingenious Media. Her role at Ingenious was to lead the company’s sales support and profile-raising activity for the UK film and television industry across international markets. Georgie’s clients at MHP include some of the UK’s most prestigious brands, including Revolut and Nationwide Building Society.

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Gina Deen is WongDoody London’s creative brand marketing lead, creating work at the intersection of creativity and immersive technology and delivering integrated communication campaigns across advertising, PR, social and brand design.

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Executive creative director specialising in Tech, FMCG and now working at AxiCom - WPP's specialist tech agency. Fuelled by his philosophy of making clients feel ‘comfortably uncomfortable’ with impactful award-winning ideas that create nervous energy, Graeme was previously creative director at Stir and Frank.

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Graham is the founder and Chairman of Frank, a multi-award winning creative consumer agency. He is the creative force behind many of the agency’s most famous campaigns. These days he also has a few other irons in the fire, most notably his role as a Dutch Uncle™ to other businesses in the marketing services sector and beyond. www.mydutchuncle.nl

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Graham Hinton is a marketing consultant and music teacher having previously been chairman of Splash Worldwide, a creative technology agency that he helped to found. Prior to that he spent his life running creative agencies. Graham took over as joint chairman and CEO of the ad agency DMB&B in 1985 following the calamitous merger of DMM and Benton & Bowles, famously described at the time as akin to ’Rescuing people off the Titanic on the Hindenberg’, leading it to be Campaign’s Agency of the Year within 18 months and then moving after 10 years to Bates Dorland. He was president of the IPA from 1997 to 1999 and chairman of the History of Advertising Trust for 20 years, standing down last year. He passionately believes in preserving the best creative work from the past to inspire the future. The work Graham is most proud of is for the Department of Transport – Drink/Drive and Speed Kills.

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Grant Dudson is an award-winning experiential creative director with over ten years experience, specialising in the ideation and delivery of powerful brand experiences, events, spatial design and immersive art. From driving Johnnie Walker's Global experiential creative for Blue Label and Black Label to designing immersive art installations for brands like Tudor and Talisker among others, Grant is always pushing the boundaries of possibility within the experiential landscape. His work has spanned immersive art installations for brands like Ford to globally recognised press stunts like HP’s award-winning Bending The Rules Campaign to campaign creation for the likes of the Buzz Aldrin Share Space Foundation for the 50th anniversary of the moon-landing as well as huge scale projection-mapping projects like Ferrari’s projection mapping installation at Ferrari World Abu Dhabi.

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Grant is the Global ECD of iris based in London. He works alongside CCO Shaun McIlrath on pushing iris’ global creative output forward. During his time at iris he has led the award-winning Moon For All Mankind VR experience for Samsung, led the design team for the 2012 Olympic Mascots, developed Johnnie Walker's F1 branded content series 'Step Inside The Circuit' and the 'Force Of Black' platform for adidas' partnership with the All Blacks. He is the co-author of Newsjacking published by Thames and Hudson and is a regular speaker and juror at creative industry events.

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Grant’s award-winning work at DDB London for Harvey Nichols and Volkswagen took him to the role of Global Creative Director on Louis Vuitton out of Ogilvy Paris. Returning to the UK he worked at M&C Saatchi as Head of Art and Creative Director across the group’s creative business, before moving to Engine UK. He finally got his feet under the table at Harbour in the summer of 2020.

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Greg Double is creative director at Creative Moment’s large creative agency of the year – Engine Mischief. He has a proven track record in creating and executing some of the PR industry’s most decorated campaigns, delivering award-winning work for brands as varied as Paddy Power, McDonald’s and Under Armour. His creative passions are seeing brands making stands, brands landing humour (on purpose!) and since becoming a father, starting all brainstorms with “As a parent…”.

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Greg Moore is co-founder of DLMDD, the creative sound branding agency which helps make brands famous by bridging the magic of sound with the science of human connection. Jeremy Newton is head of agency business at DLMDD. He joined the business in May 2023, reuniting with founders Sascha Darroch-Davies, Greg Moore and Max De Lucia, whom he worked closely with during their former tenure at Adelphoi Music. Lizz Harman is senior music supervisor at DLMDD, working with clients from top ad agencies and brands across various bespoke composition and creative music projects.

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Guy is creative partner at M&C Saatchi with over 20 years’ experience in building highly award-winning teams. Throughout his career he has been group creative director and executive creative director at some of the world’s most successful agencies, helping both DDB London and Saatchi & Saatchi win ‘Most awarded agency in the world’ for creativity and effectiveness. He started his own creative agency Atomic London which won numerous awards, before being hired by Ben Golik as M&C Saatchi London’s first creative partner, to help supercharge creativity.

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Guy Moore is creative partner and co-founder at Creative Coalition. Previously Guy was creative director at VCCP where he worked on all accounts across the board. He’s been in the business for over thirty years and during that time he’s amassed numerous awards including a Grand Prix at Cannes, Gold and Black Lions, D&AD silver pencils and numerous entries into the book. Nothing excites and scares him more than a blank layout pad.

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Guy Moore and Pete Bracegirdle are founding partners of Creative Coalition. Guy has a fantastic record of creative leadership in London at VCCP, Leo Burnett, AMV, W&K and Simons Palmer as well as leading his own agency Malcolm Moore. He is probably most famous for Nike ‘Parklife’ when he first worked with Pete and the highly successful 'Just Passing By' campaign for McDonald's. Recently he was awarded the Cannes Grand Prix for the McDonald's Signage outdoor campaign. Pete is a hybrid of business and strategy leadership. Working in the UK, NZ and US he has led global and regional teams for some of the world’s most famous brands and has consistently developed highly awarded and effective work. Highlights include; Nike Parklife, Adidas Bonded By Blood, PlayStation Mountain, Nissan ‘With Dad’ and State Street Fearless Girl.

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Hannah is the creative strategy lead at Alfred. She has a passion for working with purpose-driven brands and bringing together creative and strategic thinking. With a range of experience both in the UK and Australia, previous clients include EE, Uber, Google Nest, Halo Top, Carling, Coca-Cola, and Alton Towers. Prior to Alfred she led award-winning campaigns in-house at Virgin Media.

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Harry Thompson is a copywriter and creative based in London. After years as an editor for an online digital platform and then as a content editor for a PR agency, he then embarked on a freelance career before joining SHARE Creative.

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Henry likes simple ideas that make a big impact. From putting an Olympian on eBay to DNA testing an entire village in the Cotswolds, his work generates news, achieves commercial success, and, most importantly, makes people smile.

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Hugo is executive creative director at AML Group. Its mantra is 'simple ideas for a complicated world'. Since his arrival there, running a growing creative and design team, he's been focused on making those ideas bigger and better. Before AML, he was a creative director at The Gate and held creative roles at VCCP, BBH, Havas, R/GA and more. While there, he made all kinds of well-known work to sell things for people like Virgin Media, O2, Audi, Organix, easyJet and The Electoral Commission. He's also written, directed, produced and edited a short film that was an Official Selection at the London Independent Film Festival 2013.

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Ian Henderson is CEO of London-based AML Group. An experienced agency leader and marketing consultant, he specialises in simple ideas for complicated businesses.

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Iona is Head Creative and Studio Manager at Here Be Dragons. Prior to working in comms, Iona worked as a creative in the consumer science sector and went on to found Dot One - a DNA personalised design company, which takes genetics out of the lab and to the public in an accessible and engaging way. Aside from creative, Iona’s other passion is for the bitterly cold, spending chunks of time over the last decade training huskies in the arctic and now lives in London with her retired sled-dog Taiga.

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Jack leads the experience design offering at Great State. He has over 15 years’ experience in digital, heading-up teams at The BIO Agency, Deep Focus - ENGINE and Sapient before joining Great State in 2016. His approach to creative direction spans design, UX and CX to bring brands like Nestlé, Universal, Santander, The Royal Navy and Honda closer to consumers through memorable, insight-led creative experiences.

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Jack is a creative director at Hope&Glory, where he creates attention-grabbing, culturally relevant work for clients including Greggs, Guinness, Airbnb and Uber. With over a decade in the industry at agencies including Mischief, The Brooklyn Brothers, M&C Saatchi PR and Kaper, his career highlights include bringing a full-size Bugatti made of LEGO to the UK, creating a 16ft set of working lungs for E.ON, holding a real-life wedding on a train for Avanti and unleashing a troop of baboons onto a brand-new car for Hyundai. Jack is a keen advocate of bringing talent from a range of backgrounds into the industry and has been a long-time mentor on schemes including D&AD’s Shift, as well as developing creative mentoring programmes internally.

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With around ten years' experience working across B2C and B2B social media, Jade is an award-winning marketer with a particular focus on millennial and Gen Z audiences.

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James Appleby is strategy director at creative advertising agency isobel. James previously worked at McCann and Grey with brands such as Microsoft & Xbox, HSBC, Sensodyne, and Mastercard. He has a background in psychology and neuroscience and is a professional screenwriter in his spare time.

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James has worked in the OOH (out of home) sector for close to 20 years, the last 10 of which at Kinetic. He has experience working across multiple categories and directly with clients ranging from Unilever, to Jaguar Land Rover to CHANEL. For 8 years he was embedded at Mindshare running the OOH team. He currently runs the creative solutions and innovation team, Kinetic Active.

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James Cross is CCO of Meanwhile..., a creative agency he founded with partners Tim Jones (long-time creative partner) and Alastair Marchant. Previously, James was creative director at BBC Creative since 2017. Before this, James and Tim worked at McCann offices in Manchester, Prague, Berlin and Birmingham, Big, JWT and BMB. They've created many ground-breaking and imaginative creative campaigns, namely the BBC's popular advertising campaign for the 2018 Russia World Cup, for which they won a D&AD Yellow Pencil amongst numerous other awards.

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James is managing partner at Hope&Glory PR, an agency that works with a broad range of clients including O2, IKEA, The Royal Mint, Sony, adidas, Edrington-Beam Suntory, HTC, Facebook, LinkedIn, Uber, Pokemon ... and a heap of other brands to boot. Before starting Hope&Glory, James spent 13 years at Fishburn Hedges Group. In 2004, he co-founded consumer brand shop, Seventy Seven. James was listed in PR Week's 29 under 29 list in 2012 and shortlisted as 'the brightest young social media communicator'​ in the 2013 UK Social Media Communications Awards.

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James is co-founder of Taylor Herring, an award-winning, independent communications agency that has landed over 50 major industry awards in a wide variety of sectors including culture and media, technology, retail, FMCG, automotive, travel and sport. Client partners include; BBC Worldwide, Coca Cola, Channel 4, Diageo, Disney, easyJet, Greggs, Innocent, Kellogg's, Paddy Power, Red Bull, Samsung, Sky and UKTV. A few years ago James co-founded The Poke, a site which is a hub for internet comedy and viral content. An incubator for writing, production and performing talent.

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A PR lifer. James has spent the best part of two decades in the industry trying to come up with decent ideas. Previous agency experience includes Fishburn Hedges (RIP), Weber Shandwick and MSL.

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James is a senior creative at Hope&Glory and can be found developing ideas and producing creative work across the agency portfolio. Coming up to his seventh year at the agency he has worked on everything from the UK’s oldest brand (The Royal Mint) to some of the most current (Netflix, Uber, Meta).

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Jamie is a creative director overseeing the PR and social department at Karmarama, part of Accenture Interactive. Working as part of the agency to create fully integrated campaigns, with culturally led ideas, whatever the channel. Previously at John Doe Communications he’s worked across a client list which includes: Facebook, Beats by Dre, The British Army, NCS, Pernod-Ricard, Secret Cinema, Plusnet, Sony PlayStation, The Institute of Coding and Oatly – all incorporating a mix of PR, content production, influencer partnerships and experiential events.

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Janet Hare is client director at Source PR, an award-winning agency based in Chester, Cheshire. She has more than 20 years’ experience in journalism and PR, in-house and in-agency. In her early career, she worked in the press office of two controversial and exciting projects – The National Lottery and the Millennium Dome – giving her a baptism of fire that has never extinguished her love of all things comms and marketing. After a stint in a London-based PR agency, she worked at BT in its corporate press office, where she was responsible for representing the whole of the company to the North West media.

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Jez and Ellis are a new creative team who joined Dark Horses in 2022. They became a duo in 2021, and have a D&AD New Blood Pencil under their belts. When they’re not writing about themselves in the third person, they’re doing big things for Nissan’s Formula E team—from creating viral TikToks, to making a vintage clothing collection, to creating cherry blossom flavoured gelato.

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Jillian is an accomplished advertising account lead with experience launching fully integrated marketing campaigns (local and international), brand redesign and cross-platform content initiatives. Joining Boldspace from one of Canada’s largest and award-winning creative agencies, Cossette, she has a unique mix of strategic, creative, and innovative thought leadership after working with brands including Google, Walmart, the Royal Canadian Mint, and GlaxoSmithKline.

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Jo is ‘Britain’s first black female advertising creative director’ (The Design Council UK) and a creative founder of UK ‘Integration’. Jo has created award-winning work from London Soho to Cairo – Atlanta to Fayetteville – Chicago to Dubai. Her career in the industry has been built around understanding the personal and political challenges of the global consumer and the emotional and authentic brand connections needed to bridge that gap. Now in London and looking for her next adventure, Jo consults globally. She’s recently judged D&AD, Gerety Awards and Cannes Lions Eurobest. Jo mentors and gives back always; from lecturing to promoting creative diversity within the industry.

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During Jo’s scarily long PR career she’s delivered award winning work for some of the world's most famous brands, including Xbox, PlayStation, BlackBerry and Marie Curie Cancer Care. In 2015 Jo was promoted to the role of creative director at Fever and has been integral to transforming the creative output and culture of the agency. Fever has since won a number of awards in both the PR and advertising sectors - most recently scooping five awards at the 2018 Brand Film Festival for the ‘NOW TV gets grimey for the Walking Dead' campaign.

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During Jo’s scarily long PR career she’s delivered award winning work for some of the world's most famous brands, including Xbox, PlayStation, BlackBerry and Marie Curie Cancer Care. In 2015 Jo was promoted to the role of creative director at Fever and has been integral to transforming the creative output and culture of the agency. Will Holloway is creative director at Fever PR where clients include NOW TV, PlayStation Europe and Google. Before this Will was at agency Access Emanate where he worked on lifestyle PR campaigns for Philips Male Shaving and Grooming, Philips Sonicare and Kettle Chips.

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Joe is a highly experienced creative director and the founder of WEEKEND, a creative production company that straddles both commercial and broadcast, creating everything from TVC’s to TV shows and the vast, shape-shifting world of 'content' in between. He has held senior development roles at both the BBC and Sony Pictures, before launching his own global production company in 2017. Joe has created films, adverts and TV shows all over the world, in places as diverse as Tokyo, San Francisco, Amsterdam, Dubai, Shanghai and Wolverhampton.

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Joe Murgatroyd is partner and creative director at creative comms agency Brandnation. With a background in PR, he specialises in earned media-first ideas and campaign integration for consumer and sports brands including ViacomCBS, Monster Energy and Merrell. His career exploits have seen him induct Robbie Savage’s ponytail into the National Football Museum, hit the driving range with Ben Stokes and get pumped with Adam Peaty in the gym. As you can see, he likes to operate outside his comfort zone.

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Joe is a junior creative at Here Be Dragons. Before becoming a Dragon, Joe graduated with first class honours from Ravensbourne University, London. During his short career so far, Joe has been lucky enough to have worked with Apple, Disney, Beavertown and Pizza Hut. Joe is passionate about creating work that is not only different but creates positive change in the world.

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John has almost 25 years’ experience as a brand and marketing expert across a variety of sectors from food and sports to healthcare. He left the world of corporate marketing in 2012 to work within more commercial business development and strategic agency roles. John subsequently joined Mural Republic in 2015.

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John “Marshall” Katheder is a senior writer and strategist at Ogilvy UK. He provides awarding-winning editorial content and conceptual copywriting (for as many brands as he can). He also moonlights as a journalist. Originally from Florida, his career spans the gamut from alligator wrestler to Time Out contributor.

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John has worked at 10 agencies in London, Sydney and New York during his career. He won D&AD and Campaign press and poster awards for his work on Olympus cameras, Fiat and Benson & Hedges. Along with his partner Chris Herring, John became the most awarded Creative team in Europe earning many more awards for creative work across British Rail, Vauxhall, Reebok and Smirnoff to name a few. Offered the opportunity to start an agency with Nick Mustoe of Lowes, John joined as a founding partner of Mustoe Merriman Herring Levy in 1993. Nick Mustoe promptly bought back the business in 2010, incorporating design, PR, Social Media and Digital specialists and renaming it Kindred. John continues to produce adverts at Kindred to this day, the oldest person in the agency, by many years.

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Founder and Creative Director of 10 Days - the agency shaking up the ad industry. Ex Wieden+Kennedy, Mother, Channel 4. Jolyon famously created the multi-award winning Paralympics campaign - 'Yes I can' for Channel 4 amongst lots of exciting work for Nike, Bumble, MoneySupermarket and Lurpak. He is also an award-winning film director.

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Jon is Executive Creative Director at Westco Communications, an agency that specialises in public and third sector communications. He has spent more than 20 years in London advertising agencies including BBH, Leo Burnett and HHCL/United. Before his current role, he was Creative Director of the content agency Archant Dialogue, and spent 3 years as Lead Creative at the Daily Mail.

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Jon Williams is a 20+ year veteran of the ad industry working at some of the biggest global agencies, including Grey as European CCO for r almost 10 years. He has now launched The Liberty Guild, embracing a new way of working based on the idea that creatives should be paid for their ideas, not their time and have really forward-thinking views on talent. During his lengthy career Jon developed the first genuinely interactive TV ad ever broadcast, the first mobile enabled posters and the iPint the world’s first native branded application for the iPhone. His personal work has seen him stack up awards, winning over 300 international awards, including Cannes, D&AD and Effies. While at Grey he deployed a 2000 strong pan-EMEA co-creation platform that allowed the best teams to be put forward for the right jobs regardless of the geographical challenges, out of this initiative the Liberty Guild was born.

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Jonathan’s unique experience from being a classical musician to a theatrical designer has led him to the world of film and animation production and the creation and production of large-scale content-led live events. From the Game of Thrones world premiere at the Tower of London to the launch of Sky Q to major car launches. As MD and creative director of Studio Giggle he creatively directs teams of people to deliver extraordinary things.

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Jordan was a late comer in to the world of PR after studying his first degree as a mature student, graduating from Leeds Beckett at the tender age of 30. Having worked a series of paid internships (paid, always paid, as all internships should be) alongside his degree, he took a role as Creative Account Manager at Leeds and London based PR agency, Hatch. After a brief spell in the world of freelance account management, he now resides at freuds as a creative, across accounts like Facebook, KFC, PHE, Durex, Mars, First4Adoption and more. Ideas, not design.

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,Jose M. Sánchez is a visionary creative leader with 15+ years of experience in the dynamic world of creative production. As the head of creative at Tactical, Jose is spearheading transformative initiatives that fuse data, art, and technology to elevate speed, scale, and quality benchmarks, utilizing the latest innovations in automation and AI. Previously, Jose led a global team of 20 creative minds at Smartly.io’s Creative Studio, introducing innovative creative solutions for renowned brands like Uber, Under Armour, and Spotify. Based in Madrid, Jose has crisscrossed the globe, seamlessly blending diverse creative influences into a unique portfolio of work.

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Josh joined The Park as its first creative director in 2022, charged with challenging the agency’s creative vision and culture in addition to growing the creative team. In less than a year, he helped the agency to win and develop projects for flagship clients including Pinterest, Spotify and Asics. A former illustrator and graffiti artist, Josh started his agency career at Outside, where he was instrumental in growing the agency from a standalone design offer to full service creative agency in a few short years and was promoted to creative director. Having moved to experiential marketing and working with brands such as Nike, Adidas, Timberland and Ford, with agencies including XYZ and Imagination, Josh was the creative force behind memorable campaigns such as Nike’s White Shirt Project for the England football team and Ford’s launch of the new Ranger Raptor.

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Julian is a creative problem solver at heart who loves to tell a good story. He believes that brilliant ideas are made up of three simple components; brutal simplicity, bravery to push boundaries, the impact of which can be clearly defined. He’s been fortunate enough to apply that passion to the likes of Pizza Hut Restaurants, EE, Capcom and Southern Comfort to name a few. And even more fortunate to win a few awards along the way.

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Kat Thomas is the founder and global executive creative director of One Green Bean, a Big Little Network of award-winning earned-media specialists. In her role, Kat is actively involved in a range of UK, EMEA and global clients including The Body Shop, Domino’s, Virgin Voyages, Hotels.com, Durex and Tourism Australia, delivering standout creative campaigns that achieve mass momentum editorially, experientially and on social media. Her work has been recognized at numerous awards shows both domestically and internationally through 100+ award wins, including a Titanium Cannes Lion for Creative Effectiveness.

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Kate has been playing rock and roll all over the world for the best part of a decade. Australia is home but she currently finds herself in Montreal producing music for Shutterstock.

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From funeral directors to the world’s fastest growing social networks, confectionary to the planet’s largest circus, oil to entire cities, Kev has conceived and consulted on some of the highest profile brands and organisations in the world. Using his unique form of facilitation, he currently heads up creativity at one of London’s most prestigious comms agencies while also helping flame the creative fires of the group’s 3000+ strong network. Kev is known for his winning work on the European Union, McDonald’s, Sainsbury’s, Aviva, giffgaff, Samsung, HSBC and one of the world’s highest profile property developers Land Securities. Kev is committed to personally mentoring the PR industry’s next generation of Creative Directors.

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Having previously worked at Grayling and Eulogy as they developed their creative offerings, Kevan is now associate insight and creative director at Launch. Creative highlights include leading creative on Huawei's global social media accounts, having Freddie Flintoff and BetStars team up for a World Cup tune, and working on a very diverse portfolio of clients, from Halo Top and Headspace through to BP and NatWest. A strong insight is at the core of Kevan’s creative process, ensuring ideas and campaigns go beyond a flash-in-the-pan moment to truly resonate with audiences and culture.

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Kevin started his career in account handling at Ogilvy in the mid-90s, making the transition into strategy in 1999. Since then, he has progressed through the ranks in a number of different strategy roles. After working as head of marketing strategy at BT from 2001 to 2004, Kevin made the jump back to agency life as planning director at Saatchi & Saatchi. He joined W+K in 2007 and was appointed head of strategy in 2009. He was the lead strategist on Honda for a number of years and led the successful pitch for Three. Kevin left Wieden in 2013 to become the executive planning director at McGarryBowen, seeing the agency enjoy its most successful period ever, winning two Cannes Gold Lions. In 2017, Kevin joined Ogilvy & Mather as chief strategy officer as part of a new management team, along with Harbour Collective creative partner, Mick Mahoney. Kevin was then promoted to be head of strategy across all its disciplines at Ogilvy, before joining Harbour with Mick in May 2019. Along with Mick, Kevin is the co-author of the recently published book, The Creative Nudge.

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Kevin brings 14+ years of analytics experience to the table, helping major brands grow across the globe. Coming from an academic background in Economics and Sociology, he’s going beyond the sales impact of marketing, looking at a bigger picture, and taking traffic or brand metric impact into consideration. A specialty field is his work with electronic brands on measuring and perfecting launch-and-sustain strategies. Next to his daily work, Kevin sits on the I-COM incrementality council and is actively involved in global discussions on methods for measuring the incremental impact of marketing. When not talking analytics, he can be found hiking or cycling in the mountains.

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Kevin leads the creative team at The Producers, bringing his background in design and art direction to experiential and social campaigns. Skilled in creative direction, idea conception and integrated marketing, he takes a content-first approach, embracing the buzz of experiential and having fun with social. A Stoke City supporter, guitarist and aspiring children’s book author, Kevin is passionate about representation, equity and allyship for the next generation of fans and consumers.

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Kim established her career within the new business and PR teams at Havas Sport and Entertainment Cake, generating creative and innovative ideas for clients such as EE and its premier sponsorship of Wembley, BAFTA and Glastonbury as well as Virgin Atlantic, Barclays, and Coca Cola. Kim joined Talker Tailor Trouble Maker from its inception where she was quickly promoted to Creative Lead, making her the youngest black female creative leader in the industry. Her role at Talker Tailor saw her heading up the creative for clients including Deliveroo, Mastercard, Tastecard, Poundland and Pernod Ricard as well as winning culturally significant and challenger brands for the agency such as Vice. Kim is experienced in delivering innovative, authentic and challenging creative as well as keeping herself imbedded in culture garnering great insight and contacts.

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After graduating from Sussex University, Kristina started her career in the Cotswolds at start-up agency Curious PR, before moving to London and settling down at Golin. In June 2019, Kristina joined strategic and creative advisory firm Blurred as a Consultant, mainly working on brands' purpose and internal comms. Kristina's client portfolio has included Coca-Cola, StockX, Marriott International, Adobe CC, Reckitt Benckiser, Zurich, npower Business Solutions, PA Consulting.

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Laura Sibley is the managing director running the award-winning consumer division at Brands2Life. Prior to which she held senior roles on the Board at Hope&Glory and in-house at leading tech powerhouses Sony and Samsung. Along with working with the creative powerhouse Mark Borkowski. Agency-side, she has worked across a multitude of sectors, with her impressive past client roster including Pokémon, BT, Freesat, eDreams Odigeo, SEGA, RealD Cinema, Hostelworld, the Tessa Jowell Foundation and Buzz Bingo. The majority had integrated communications at the heart of the activity and spanned either UK, across Europe or globally.

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Laura Thomas is DeVries Global’s first global executive VP of culture and influence, adding worldwide responsibilities to the ones she already has as head of the agency’s UK creative intelligence practice. Thomas’ role focuses on driving the agency’s command of culture and trends and evolving strategies as new channels, platforms and technologies emerge. Prior to this, Thomas led upstream strategy work for P&G beauty brands led out of the DeVries London office whilst also collaborating with teams on strategy and creative executions for the office's top clients including PepsiCo and Zippo. Thomas began her career as a news aide at the Washington Post, where she wrote for both the Style and Outlook sections. Her writing has also appeared in titles such as the Washingtonian, Cosmopolitan magazine, the Boston Herald, and Laptop magazine.

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Lee Menzies-Pearson is a senior strategist at McCann Health in London and a committed supporter of helping brands embrace inclusion. Outside of work he’s the director of research and industry affairs for Outvertising, the world’s first LGBTQ lobbying group for the advertising industry and is also the editor of the Outvertising guide, a comprehensive free toolkit on the topic of how brands and agencies can embrace LGBTQ diversity.

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Leila is creative director at Portland, previously at Lewis and Amnesty International. Leila has also worked for PR firms Bell Pottinger and Weber Shandwick in senior creative roles. Leila’s awards include a Gold Stevie, an award for best Twitter Profile, and she was Silver Young PR Lion Winner in June 2014 at Cannes. Leila has a passion for great marketing campaigns, but it’s not all about work, she also loves writing, films, theatre, performing, and red wine.

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After finishing fashion school in Vienna, Leli started her first job in advertising. She moved to London to get the skills needed at the School of Communication Arts 2.0. One of the most challenging and boundary-pushing years, where she met her creative partner, Coco. Coco studied psychology at Uni and then went into ad-tech. She then went back to school to learn how to be a creative at the School of Communication Arts 2.0. where she met Leli. After graduating and attending some placements, they staged a disruptive stunt to land their first job during the pandemic. Now at DMB, they strive for disruptive, new and differently shaped ideas.

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Lily is a Senior Account Executive at the The Romans London. With a background in creative, Lily is a dynamic PR professional, passionate about all things popular culture and a lover of exciting thinking.

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Lizz Harman is creative music consultant at sonic branding and music production agency DLMDD, working with clients from top ad agencies and brands across various bespoke composition and creative music search projects. Since graduating from The Institute of Contemporary Music Performance in 2016, Lizz spent the better part of 3 years writing and releasing music before diving into the world of sync in 2018, first cutting her teeth interning for an indie publisher, followed by a music consultancy job at one of the UK’s biggest music catalogues, where she placed tracks across campaigns for multiple global brands such as Nike, Amazon, IKEA, Tesco, Mercedes & Samsung, plus TV series such as Giri/Haji (BBC), Sex Education (Netflix) and more.

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Lori Meakin is the founder of creative agency Joint and WACL (Women in Advertising and Communications Leadership) executive member. Lori’s driven by her understanding of people, what matters to them, their behaviour and how they express and share ideas and identities in any medium and across any platform. Via teaching and the BBC, Lori is Joint’s strategic guru and an IPA Effectiveness Grand Prix winner. Getting to grips with large global business problems is her speciality with recent work on Amazon and Google as exemplars. Preciously Lori worked as Head of Planning for BBC Broadcast before working as a freelance strategist. She’s driven by her passion to explore, learn and create maximum value for clients' business and for the customers their brands serve.

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Lottë is partner at freuds having worked previously as creative director at agency Teneo Blue Rubicon. Prior to this, in 2012, Lottë was the founder of consumer brand agency, Surname & Surname, where she worked with the founders of Hailo to redefine how London used black cabs; with Heathrow to raise its luxury retail credentials and launch Terminal 2; and with Argos during its steepest period of change, telling a story around its position as a leading digital player. For some years before setting-up Surname & Surname, Lottë worked at the forefront of some of the UK’s most controversial tech advances and privacy issues up until Facebook’s IPO in 2012. This work included the multi-award winning 2010 General Election campaign, pioneering platform capabilities and putting social media at the heart of political and consumer coverage in the six weeks prior to polling day.

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A London dwelling Derry native, Louise is an employee engagement specialist who spent the first half of her career agency side. Completely by accident, she took a role at Coca-Cola and a corporate career was born. Moving from Coke to L’Oréal, she then found herself working at GSK… during a global pandemic. She is currently heading up global internal comms and engagement at YOOX NET-A-PORTER Group, her dream combo of luxury fashion and technology.

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Lücy is a creative in advertising based in London currently working at Mother. Previously at Droga5, Lücy produced campaigns for Rustlers and Brewdog. Lücy was recently awarded best radio ad of 2022 by Radiocentre.Prior to joining the ad industry, Lücy worked in music with clients such as O2, Superdry, Old Jamaica and more. He also directed and filmed Lewis Capaldi's Someone You Loved live performance at Shepherds Bush Empire and has joined Skepta on his SK Level Tour in 2018.

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Lucy is a creative/art director who began her career as a graphic designer after graduating from Central St Martins. She has over 8 years of experience working on various projects including: branding, digital, web, social, PR and advertising. She has worked with brands such as: Cointreau, Vodafone, Sky, Meta, iRobot and OPPO. Her background in design inspires her creative work and she has a strong love of typography. When she’s having a break from coming up with big ideas you’ll find her performing tricks in an aerial hoop or getting tangled in aerial silks. Lucy is a mental health and neurodiversity advocate and works to tackle the stigma around both conversations.

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Lucy is co-founder, editor, and publishing director for Creative Moment and has worked in advertising and media for 20 years. Determined to retain its 'by creatives, for creatives' brand, Lucy believes it is this authentic approach that earns Creative Moment its solid reputation for honest writing about worthy campaigns.

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Mandy launched Tin Man a decade ago to offer big brands big ideas and big thinking, but with the bespoke and personal touch they wanted. Previously MD of global PR agency Citizen Relations and founder of award-winning experiential and PR agency Brando, she has over 25 years experience advising global brands on using communications to boost their bottom line. Her intelligent, creative yet results-driven approach has delivered award-winning campaigns for some of the world’s largest companies including Virgin Atlantic, Cadbury Fingers, Vodafone, Gumtree, ITV and WaterAid.

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Creative director of Harvard, Marc has over 18 years’ experience working with some of the world's best-loved brands, creating big ideas for Jaguar, McDonald's, Cisco, Dropbox, Vodafone, UBS and the Tate Gallery. His diverse background means he can solve creative problems holistically, from a digital, social, PR and advertising perspective using his expertise across creative strategy, design and art direction, advertising and film. If he’s not creating big ideas you’ll no doubt find him zooming around on his beloved Triumph motorbike – his all-time favourite gadget and inspiration-finder. Marc is also one of the founding members of Chime Q 🏳️‍🌈, the inter-agency LGBTQ+.

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Mark Denton Esq. has over 40 years experience in commercial art, during which time he’s become one of the most awarded creatives in the world. Mark is also in big demand for his famous inspirational talks. He’s spoken to advertising agencies all over the globe and for clients such as SKY, IPC, Time Inc. Advertising Week Europe and PromaxDDA

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Mark Perkins is a creative director at Cow. He worked at the agency from 2000-2012 and rejoined in the summer of 2020 after five years as CD at MHP-Engine and three years as ECD at W. His work includes Missing Type for the NHS blood donation, The Beezza: Pizza for Bees for Papa John's, Christmas Tinner for GAME, Store of Modern Childhood and The Silent Choir for The Children's Society, and Engineering is for Girls Too for Jaguar Land Rover. Along the way he has won over 100 major awards including four Cannes Lions, including Gold in Health and a Bronze for Creative Excellence, three D&D Pencils, and winner of the PRCA Campaign of the Year. .

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Mark Simmonds is a creativity and innovation expert of 20 years, who launched GENIUS YOU in 2020. Mark has worked with a number of inspiring organisations including Unilever, GSK, Pernod Ricard, HSBC, Tesco, The Red Cross, and Jardine Matheson.

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As head of Harvard’s marketing client services team and its H:Lab design and branding centre of excellence, Mary pulls on a background in PR to provide truly integrated thinking across the funnel to help clients make their move, be it a press launch, sales enablement or a hero awareness stunt. Throughout her career, Mary has worked with global blue chips like Cisco, Salesforce, and Dell Technologies to help them develop and execute large scale campaigns globally as well build brands and activation plans from scratch for UK innovation projects, start-ups and even larger companies who just needed help knowing when and where to reboot.

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Matilda is an award-winning journalist and editorial director with over 20 years’ experience across music, culture and lifestyle.

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Matt Lever is CCO at BMB where he works across a diverse range of clients including Samsung, Farrow & Ball, LinkedIn, Pernod Ricard, Pataks, LEGOLAND, and Gymbox. Over the course of his career, he’s worked at creative agencies including VCCP, DLKW Lowe, MCBD, RCKR/Y&R, and TBWA, as well as a two-year stint at Wieden + Kennedy in Portland, Oregon. He’s created work for brands including Nike, Domino’s, Facebook, O2, Macmillan Cancer Support, Transport for London, Old Spice, Kraft, Coca Cola, Playstation and Morrisons; winning awards from all the major shows including D&AD, Cannes Lions, Clios, and British Arrows, to name but a few.

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Matt Walker is a creative director at Forever Beta, an integrated creative and innovation company that creates ideas that make a constant difference. At the same time he is creative lead of Beta Alliance, an audience-first creative content and performance agency.

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Matt is an experienced senior creative, having previously worked at Iris Worldwide, BBDO in Paris, SOAP in L.A. and M&C Saatchi in Sydney. Matt has won multiple awards across D&AD, European Excellence, and Effies.

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Matt is creative director at Cow and responsible for leading ideas. Over the last few years he has developed several award-winning creative ideas across PR and social media, including #ThePussycatRiot viral campaign and the return of the Green Cross Code Man. Recent ideas include Napercise, the first gym class where participants did nothing but sleep, a Netflix binge-watching hotel, contactless donation dogs, an Instagram Travel Agency and a cafe where diners paid for their food with exercise.

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Melissa Robertson is the CEO at Dark Horses, a creative agency focused on sport, fitness and health. Melissa has been in the industry for over 25 years, starting at Grey London before joining Miles Calcraft Briginshaw Duffy in its infancy, later becoming managing director. She was a co-founder of the creative agency, Now; was on the board of the women's lifestyle platform, The Pool; and has been a vocal supporter of gender equality. She has worked across most sectors, helped launch brands and consulted on some of the UK's biggest businesses. More recently, whilst experiencing challenging menopausal symptoms, she has written an open source Menopause Policy, available for any organisation to take and adapt as their own.

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CEO and founder, Meredith O’Shaughnessy is an award-winning creative strategist who leads innovative brands to pioneer bold, experience-led engagements that deliver cut-through, ensuring they are at the forefront of the emerging experience economy. Trusted by multinational brands such as Unilever, Marriott and Whirlpool Meredith brings stories to life through captivating, immersive experiential campaigns. Other clients also include Manolo Blahnik, Nyetimber, Bang & Olufsen and Microsoft. A UK Creative Ambassador for the GREAT Campaign, named “The Pop-Up Queen of London” by the London Evening Standard and Highly Commended “Consultant of the Year” at the Global Women in Marketing Awards 2019 her work is regularly featured in the global media from Vogue to The Independent, BBC to CBS.

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Metz has worked at several award-winning agencies including adam&eveDDB, McCann London and BBC Creative, offering her expertise across production, project management and creative operations. Metz ensures things get made properly and with bundles of flair and energy. She allows production to be upstream in the strategic and creative process, so it gives briefs new avenues for solutions early in the process.

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Michele Arnese began his career as a management consultant for international companies and brands across Europe, but in 2008 he co-founded sonic branding agency amp. He changed his work perspective from the brand perspective to the audible one. A space where he can unify his competence in strategy with his music studies and passion for everything musical. Michele has worked across brands such as Porsche, BBVA, Geberit, BMW, UniCredit, MINI, Triumph, The Linde Group and has won a range of international for his work with amp. Michele has a strong multicultural background, speaking German, Italian, English and French. His multiculturalism has supported amp’s unrivalled ability to work on a massively global scale – creating sound identities for brands over a multitude of cultures.

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Mike has over 20 years’ experience leading creative for major brands like Glenfiddich, Mastercard, Pepsi, Lenovo, and Sony. He has launched 3 agencies from scratch and helped grow a start-up into South Africa's top medium agency in 2020. Besides winning awards, he's judged shows, spoken at events, and mentored young creatives. His agency experience includes TBWA, Saatchi & Saatchi, Fallon, Engine, Wunderman Thompson, and hotshops like DUKE, Bite, and MetropolitanRepublic. He loves making bold work and growing businesses.

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Mike is creative director at The PHA Group. He has 12 years’ experience in the industry, with a specialism in earned storytelling and exposure to both global and local brands, helping to elevate client stories across different formats, experiences and platforms. He has worked to equal the playing field for all football fans and players, found new ways for big brands to celebrate milestone anniversaries differently, became immersed in the world of sustainable and circular fashion and home furnishings, and helped expats feel like locals no matter where they are. Past client experience includes Heineken, Mars Inc., HSBC, Primark, Starbucks and Nissan Europe.

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Mike is creative director at The PHA Group. He has 12 years’ experience in the industry, with a specialism in earned storytelling and exposure to both global and local brands, helping to elevate client stories across different formats, experiences and platforms. He has worked to equal the playing field for all football fans and players, found new ways for big brands to celebrate milestone anniversaries differently, became immersed in the world of sustainable and circular fashion and home furnishings, and helped expats feel like locals no matter where they are. Past client experience includes Heineken, Mars Inc., HSBC, Primark, Starbucks and Nissan Europe. Helen Salvin is an associate director at The PHA Group specialising in the sustainability and decarbonisation landscape. She’s passionate about businesses that inspire and challenge people to make a difference. She works in close partnership with business leaders and c-suite members to help them articulate their view points in the media and craft messages that will cut through. Her career has been centred around B2B communications and she now leads national press office campaigns spanning recruitment, automotive, energy, legal and sustainable technology. Helen is supporting on PHA’s sustainability charge and takes an interest in female health, clean energy, and green tech.

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Mike is creative director at The PHA Group. He has 12 years’ experience in the industry, with a specialism in earned storytelling and exposure to both global and local brands, helping to elevate client stories across different formats, experiences and platforms. Past client experience includes Heineken, Mars Inc., HSBC, Primark, Starbucks and Nissan Europe. Tudor Crockford is a junior creative at The PHA Group. His previous work includes collaborations with top brands like Nintendo, Puma and Currys, delivering innovative and impactful projects.

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The founder and chief creative officer of 180heartbeats + JUNG v MATT, the Warsaw agency, that now has its first foreign office in London. Under Mikołaj's creative leadership, the agency has won over 280 awards, including Cannes Lions, Clio, NYF, Epica, and Eurobest. It was also awarded the 10th Independent Agency of the Year Award by Cannes Lions Global Creativity Report 2019. Born in Warsaw, he loves his work and the people he works with.

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Darklight Art is an online art store for a new wave of collectors. Founded by two ex-employees of M&C Saatchi London, (Mimi Gray & Sarah Williams) the company was founded to connect artists with art lovers and make buying art online brutally simple. Mimi & Sarah believe that art is for everyone and can have a hugely positive impact on our mental health, as well as our spaces. That’s why every sale from Darklight Art supports YoungMinds—the UK charity fighting for young people’s mental health.

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Mitun is the founder of KRPT°, a creative comms agency that believes that advertising can stand for more by helping brands build real connections with their audience through deep insight and collaboration. Driven by their proprietary creator hub platform, a tool which manages a community of cultural curators within emerging and established scenes globally, KRPT° gathers trend defining insights that shape their award winning campaigns. Make Art, Not Ads.

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Holt is chief strategy officer at Saffron, joining from Landor & Fitch, where he served as global executive experience director and held the roles of chief strategy officer and managing director of FITCH’s London office for a five-year period. Prior to his tenure at FITCH, Holt spent six years as a global principal and strategy director at Wolff Olins and held the position of strategy director at Engine, focusing on media sector growth. With expertise in brand strategy and experience, Holt has played a pivotal role in developing brands such as Virgin, Hilton, Orange, AXA, Hyundai, Bupa, Samsung, and Best Buy. His diverse career includes contributions to the originating team for reality TV's Big Brother, serving as Innovation Director at telco 3, and acting as a Special Adviser at the British Army. Holt's extensive background spans Econometrics, Computer Science, and Behavioural Psychology.

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Naresh immerses himself in the idea and craft. Dedicated to every project he has also spent time starting up a consulting collective for social enterprises, Pride in London and started out working as a creative strategist in Vientiane, Stuttgart and Berlin before embarking on his career in advertising in London. He has won the UK Cannes Young Lion with the Guardian, UK, a short film festival in Thailand, nominated for best fiction at the Singapore Short Film Festival and was an artist in residence at the Jattiwangi Art Festival, Indonesia.

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Natasha Zialor, vice president of global campaigns at RanaVerse, has a decade of experience in influencer marketing at some of the UK's top agencies with major internationally renowned brands.

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Nathan is senior director at VIRTUE Worldwide having previously worked as a creative director at FleishmanHillard Fishburn. His work supports the ideation and delivery of world-class creative campaigns. Over the years he’s worked on award-winning campaigns for Inspired by Iceland, The BBC Earth, Tate Galleries, Jaguar Land Rover, Virgin and AOL/Huff Po to name a few. He believes that PR is at its most powerful when a brand can authentically connect with the culture of the people it wants to reach.

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Neale is responsible for the agency's creative output across ambitious brands including Cadbury, Odeon, Merlin Entertainments and not to mention multi-award winning campaigns for Creme Egg and LADbible. He worked at ELVIS for a short stint early on in his career, before spending a few years at other agencies to further his experience across the industry. He was invited back to head up ELVIS's creative offering in 2013. During that time, he has been responsible for creating the agency positioning of 'Unexpected & Unforgettable', which is his definition of creativity. This is the guiding light that the agency strives to live up to with every single brief and it's a proven philosophy, as ELVIS was named the 8th most-awarded UK creative agency in 2021, adding over 40 creative awards - including 6 D&AD Pencils - to its shelf.

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Neil’s ‘Wedding’ ad for VW Surprisingly Ordinary Prices (created with Clive Pickering) is still the most awarded print ad in advertising history. The ‘Fish’ commercial he and Clive created when leading Johnnie Walker transformed Keep Walking into an award-winning global campaign. As Global ECD, Neil transformed the global Philips account creating the multi award-winning Philips Carousel and Parallel Lines. In 2011 he founded BETC London winning the global Bacardi business, Diet Coke and Cow & Gate. In 2019 Neil launched his own advertising company. Its lean, nimble, creatively led model delivers world class creative without all the overheads of a traditional agency model. Neil A Dawson & Company is working with ASICS, National Geographic, Homeserve, Rolex, Pernod Ricard, Vintagefrench.com, Diageo, Nested and The Imperial War Museum. My political high & lowlights were witnessing Nelson Mandela being elected to power in South Africa and unfortunately witnessing Trump become president in the US...

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Nick is a brand strategy and content expert. Former managing director of Studio Black Tomato, strategist at Brave New World, and founder of Meet & Jam, Nick has led strategies and overseen creative content for some of the world’s biggest brands, as well as devised launch and growth strategies for many ambitious start-ups. Nick strongly feels the communications industries must combine, evolve and adapt to meet the modern clients' needs. Nick believes each component part within a brand landscape must be considered and monitored to achieve meaningful results. Nick has spent several years developing a strategic approach to brand building and has guest lectured on business at several higher education institutions across the UK and NYU, New York.

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Nick Hearne is creative director at One Green Bean. Specialising in non-traditional campaigns, culture-hacking, gaming, and new technology and platforms. Nick’s background is in digital, social media and PR. He previously held roles at Wunderman, We Are Social, Spark44 and Gravity Road. Winner of 100s of awards including PR Campaign of the Decade. Easily amused. Once sent a tandoori lamb chop into space. Also, the singer for a heavy metal band for children.

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Since graduating from the University of Arts London, Nick has been working in design industry for the past 25 years, before settling and founding Free The Birds. His experience includes work with House of Fraser, Mothercare and the Science Museum, as well as playing an influential role in the reinvigoration of Waitrose which led to the new widely-acclaimed brand identity across the UK. At Free The Birds he has also had a successful partnership with Boots &The No7 Beauty Company, with accounts such as SLEEK, No7, and Liz Earle.

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Multi award-winning creative director Nick Watmough has successfully led breakthrough campaigns for brands including Ford, Sony Mobile, Lucozade and many more. Nick has held senior positions at agencies such as Ogilvy, Digitas, and Publicis Sapient. He is now creative director at The Croc, specialising in crafting ideas with bite.

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Nicola looks after key client accounts at Contented working across pitches, managing the production team and leading complex productions. Over the last ten years she worked across award-winning broadcast, commercial and digital content including films recognised by BAFTA (BBC2's The Secret History of our Streets), Grierson (BBC2's No Place to Call Home), D&AD (The National Trust: The Places That Make Us), Brand Film Festival (The National Trust: The Places That Make Us) and The UK Content Awards (LinkedIn: AdVantage). She has produced global campaigns for clients such as Air BnB, Natwest, Hyundai, Bupa, The England and Wales Cricket Board (ECB) highlighting important topics including mental health, disability and representation in sport.

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CEO and founder of Blurred, Nik started her career at agencies Ketchum and Band & Brown (now Citizen). At Band & Brown Nik met Gerry Hopkinson and they set up Unity together when Nik was 29. Unity won over 500 industry awards for client work as well as ‘Agency of the Year’ multiple times. Nik’s client portfolio has included Coca-Cola, Facebook, M&S, Lego, Disney, Whitbread, Lloyds and BT. In January 2018, Nik sold her stake in Unity and founded Blurred alongside Katy Stolliday and Stuart Lambert in October 2018. Nik also co-founded/invested in agency Tin Man, and has stakes in a number of other businesses including, Allbright, the group behind London’s first private members club for working women.

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With an MA in art history, Oliver has been fulfilling a creative role as an art director at BBH for over 5 years. Previously, working as an account manager for AMV BBDO, Oliver managed some big brands such as Guinness and Pepsi Max. Previous experience also includes the BBC and M&C Saatchi, and he also has a Cannes Lion to his name. In his own words, "he is a creative who draws and writes".

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Olivia is a senior account director at Nelson Bostock with a passion for bringing creativity to B2B and tech brands. With a range of experience working on global brands at an EMEA and UK level, previous clients include Canon, Google Cloud, Canonical and Amazon Ads, as well as working in-house at SAP.

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Olivia Mushigo is creative lead at John Doe. She likes likes changing her Slack name every week, coming up with ‘WTF?’, ‘HUH?’ ideas and Gucci bags. Olivia works across a number of known brands including Deliveroo and Pernod Ricard. As well as PR, Olivia dabbles in journalism with articles featuring in Huffington Post, Metro, Gal-dem and, of course, Creative Moment.

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Ollie has over a decade's experience in the PR industry and now heads up earned creative at Good Relations. He has worked for many of the UK's best-known brands, including Barclays, John Lewis, Virgin Media, Match.com and Moonpig, picking up numerous award and pitch wins along the way. In his creative career, Ollie has introduced Britain to the practice of entomophagy (that's eating insects to you and I), built a 270mph g-force photobooth, turned eligible singletons into action heroes and helped double sign-ups to the UK's organ donation register.

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Ottilie Ross is creative director at Halpern, a WPP agency, and chair of the PRCA Creative Group. She’s an advocate for getting more women into creative roles, and runs panels and networking events to inspire the creatively-minded to break into the specialism.

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Paul has carved a distinctive career out of elevating brands with award-winning words: from manifestos and campaigns, to scripts, stories and strategies. His sought-after blend of expertise bridges the best of the advertising and brand design worlds, giving him an unparalleled perspective when it comes to articulating what makes his clients stand out. As creative director at Saatchi & Saatchi, and its first ever head of copy, Paul oversaw iconic work for Toyota, T-Mobile, NSPCC, Guinness and Carlsberg. Later, at his own agency Johnny Fearless, he worked with Davidoff, Diageo, Grafton GB and led the acclaimed relaunch of the Imperial War Museum, a landmark project that won 3 Campaign awards and 2 D&AD pencils. He joined DewGibbons+Partners in 2016, which he later relaunched as Free The Birds with Sara and Nick.

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Paul is an award-winning film maker working across branded content, television and advertising. He specialises in emotive human interest stories, but also loves to create comedy films too. His clients at Buddy include The Co-op, Cancer Research UK, Barclays Premier League, Google and TUI.

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Senior brand designer with 13 years agency experience developing branding and campaigns for multiple sectors from finance to education to retail. Experienced in creative fields including web design, animation, illustration and video editing and a keen DJ and music producer. Paul's passions lie in combining music and motion to develop emotive and impactful pieces of creative communication

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Paul Mallon started his Lucky Generals journey as a former Paddy Power client. He is full of learnings and insights from working at a brand and how they can convert into working in an agency. Mallon’s role is a new function in the agency blending PR, social, content and guerrilla marketing. This reflects Mallon’s unusual career path, first as a journalist at the Irish Daily Star and then for 10 years at Paddy Power, where his other roles included head of mischief and head of brand engagement.

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An experienced chief creative officer and film director, Paul is skilled in digital strategy, copywriting and advertising. His global client list includes Nike, Audi, Levi's, Visa, and Masterfoods. A strong professional with a Bachelor's degree focused in Art/Art Studies, and named in the top 10 most awarded CCO's in the world, Paul is well-known figure throughout the creative industry.

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Paul generates ideas and strategies for brands to help them connect better with consumers. He has a passion for creativity and a masters degree in studying how the use of creativity can impact businesses. He likes nothing more than a brief and blank piece of paper.

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Paulo Areas, creative partner at innovation agency Forever Beta, is a curious creative and relentless leader with a multi-disciplinary background across digital, mobile, performance, innovation, integrated comms. He spent much of his career heading up the creative departments at multinational agencies including Ogilvy Spain and Cheil Iberia, as well as time in Brasil, Portugal, Spain, and Korea. He has worked on brands such as Jeep, Chrysler, Magnum, Chesterfield, and Santander. He is also father to three girls.

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Pete Mountstevens co-runs the leading independent agency Taylor Herring and is the creative architect behind some of the most highly rewarded and innovative campaigns in recent years. Clients include Samsung, Sky, Greggs, Mills & Boon and UKTV. Pete has won over 30 national awards in the last three years across multiple sectors and accounts including his most recent work with Samsung.

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Pete Sayburn is CEO of Studiospace, a matchmaking platform for senior marketers looking to hire agencies. Its clients include major brands such as Google, Jaguar Land Rover and Aviva. Studiospace was founded in January 2022 by Pete Sayburn, Gideon Hyde, Robin Scarborough, Paul Bowman and Phil Kohler.

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Peter is a hybrid of business and strategy leadership. Working in the UK, NZ and US he has led global and regional teams for some of the world’s most famous brands and has consistently developed highly awarded and effective work. Highlights include; Nike Parklife, Adidas Bonded By Blood, PlayStation Mountain, Nissan ‘With Dad’ and State Street Fearless Girl.

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Peter is both founder and director at Alpaca, an award winning creative PR agency. They don’t do fluff. He started off as a bag carrier for an MP and now comes up with ideas to help people over 70 keep hold of their free TV license, encourage those watching non-league football to have their prostates checked and is currently spending a lot of time trying to get people to drink fresh beer. He now shares his office with his sons aged two and three, and listens to Oasis most days.

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Phil is a global lead copywriter. He’s also spent 13 years as Mixmag’s live music editor, won a D&AD Wood Pencil for rebranding Moonpig, and used to write the rules for Monopoly at Hasbro. He’s a big fan of big picture ideas, bringing brand personalities to life, and telling stories that invite real people along for the ride. As a DJ he loves crafting journey-themed mixtapes, has made people smile and bounce at fests including Glastonbury, Creamfields, and Bluedot, once got to warm up for Bonobo... and finds writing about himself in the third person just a tiny bit weird.

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Polina Zabrodskaya is creative partner at AMV BBDO. In 2021, she helped the agency rank first in the world at Cannes. Over the course of her career, she has built apps, trained neural networks, and used toilet rolls to make political statements. Polina has won every major award and served as a jury member at Cannes, D&AD, One Show, Eurobest, Clios, LIA’s, Art Directors Club, and the New York Festival. When in a jury room, Polina likes discovering brilliant ideas for seemingly boring brands and celebrating bizarre human insights that nobody knew existed. Outside of work, she enjoys writing slogans for protest banners.

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Poppy Lewis is creative director at Aduro Communications with over 15 years’ experience working in consumer PR, across a number of sectors. She has spent nine of those years as a working mum and credits the uninhibited imagination of her kids for getting the creative juices flowing in times of need. Poppy has worked on big brands like P&G, eBay and Mr Men and is passionate about campaigns with clear outcome measures to show commercial success.

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Rachel helps to drive and inspire creativity at FleishmanHillard Fishburn where she works with the creative directors to shape the agency’s creative process. Aged four, she held her first solo art exhibition on her parent’s fridge, and since then has pursued a career that uses creativity and culture to create eye-catching campaigns that resonate with their intended audiences. Rachel has worked for some of the world’s most iconic brands, including PlayStation, Samsung, and Penguin Random House, helping to plan their PR and digital marketing strategies at both UK and European levels. She’s adept at crafting stories that work for local and pan-European audiences, from attention-grabbing picture stories to carefully honed research pieces.

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Rana Reeves is the founder of RanaVerse, a creative communications agency based in New York and London. For over 22 years, he has worked on a wide range of brands and campaigns including PlayStation, Gap, Adidas Absolut, Equinox and General Motors.

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Rania Robinson has spent most of her career in non-traditional agencies in both account leadership and strategic roles. She has worked with some of the world’s best known brands including Haribo, Mercedes, Three Mobile, Google, and Coca Cola with a particular focus on brand building and engagement. Since joining Quiet Storm nine years ago, Rania has brought a 360° perspective to the agency helping extend its service offer and broaden sector experience. A passionate exponent of empowering women in the work place, Rania is on the executive committee of WACL (Women in Advertising and Communication Leadership). She is a director of Create Not Hate (a community interest company whose aim is to bring diverse talent into the advertising industry whilst addressing social issues they live with every day).

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Ravi has spent the last 20 years working with his creative partner (and best friend) Andy Mancuso. Like any good partnership, we have a shared ethos; Ideas are king. That’s what we’ve always believed and that is what is always at the heart of what we do. Together we’ve worked at some brilliant agencies, across some iconic brands and both love to champion/mentor young creative talent.

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An award-winning, commercially minded and hands-on creative director, Razvan is a creative partner for Wings (the UK based creative leadership lab) having returned to London after a three-year contract as Chief Creative Officer for McCann Prague. Known for leading the way for all the agencies he has worked for – from winning their first big international awards (like Cannes Lions, Eurobest or Epica) to building some of the most competitive creative departments in the market. He graduated in law but passionately pursued a creative career and for over 20 years now, he has supported brands such as: Bata, Coca-Cola, ING Bank, Mastercard, ĽOreal, Porsche or Vodafone - to name but a few.

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Rich is founder and director at agency Radioactive PR which has two offices in Gloucester and Manchester, and before this worked at agencies 10 Yetis and then Frank PR. In April 2017, Rich’s book Myths of PR was published by Kogan Page. Within a few days, it had become the best-selling PR book on Amazon.

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Rich Miles is the CEO and founder of The Diversity Standards Collective, an agency that connects agencies and brands to diverse consumers and professionals across the globe. This helps you gain insight, validation and guidance on any internal comms or external content so that it is representative, authentic to, and respectful of all communities. Rich, a former Creative Director, also specialises in advising on LGBTQIA+ creative, is part of the organisation OUTvertising, and created an app called ‘The right Pronoun’ the world’s first gender pronoun converter tool.

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Richard is a Managing Director at venturethree, the global independent brand company. Leading venturethree’s work with Sky and the Comcast group he is a trusted adviser to executive and brand marketing teams. A highly experienced client partner, Richard joined venturethree in 2005; since joining v3 he has been instrumental in leading brand transformation and implementation for clients including 21st Century Fox, NOW, Reliance and Tata.

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An award-winning creative director with over 15 years' experience in the marketing game. With experience in above, below and through the line, and old enough to remember when there was actually a 'line'. Working for every kind of client - fashion, pharma, FMCG, you name it. Richard turned to advertising in 2005 as a last ditch attempt in the final year of college (he couldn't see himself making any money in arthouse film in the midlands). He's managed to bounce through the world of marketing to land a creative director role Wunderman Thompson today (with his partner and fellow Brummie, Christopher McKee), picking up a particular set of skills along the way that even Liam Neeson would be taken with. Richard and Christopher head up the BT account. Trying his luck on hundreds of briefs, and even managing to bag some shiny awards on a few. His interests pre lockdown. Cinema, art and alt rock. His interests in lockdown. Crisps.

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A writer and creative director, Richard has worked in Dublin, Paris, and New York on global brands like IBM, American Express, Kodak and Citi. He is currently at Something Different, an agency based in Brooklyn, NYC. Whether building worldwide brand campaigns or driving local sales, his aims have always been to simplify complex messages, turn the usual into something a little more unusual, and never speak down to anyone. Someone once said he looked like Mark Zuckerberg.

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With around 20 years of agency experience under his belt, Rick has worked on some of the biggest brand names in the world achieving front-page client coverage on titles as diverse as the Guardian and Daily Star, major features on BBC peak shows and had clients trending on social channels. Having started out working in a full service agency, Rick takes a holistic view of PR and its place in the marketing mix. This approach has proven invaluable as the media landscape has evolved at a rapid pace in recent years and he has embraced the opportunities created by the new social media channels and further convergence of PR and other disciplines such as SEO and social media. After a period as MD of in a consumer specialist agency, he set up his own venture, Smoking Gun PR in January 2010 with wife Vanessa where they set about proving the impact strategic PR can have on an organisation.

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Rik Moore is managing partner, Strategy, The Kite Factory. He joined from Havas Media to take on the strategic and planning capabilities of the agency, encouraging holistic insight-led solutions and brand thinking. Rik is refining and leading MC&C’s planning framework, taking a leading role with current clients and new business, ultimately supporting the agency’s growth agenda. Rik takes responsibility for upskilling the agency to deliver integrated insight-led media plans. He plays a key role in the agency’s focus on partnerships; from how they work with media owners to creating new relationships with specialist agencies, extending MC&C’s offering for clients.

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Ross McTaggart is a senior editor at We Are Social. He's worked on social media strategies for high street banks, music streaming platforms, sports brands, and is currently overseeing social for budget supermarket, Lidl.

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Ryan is a creative originating from Falmouth University. He now can be found doodling scamps at Saatchi & Saatchi for P&G brands, has created work for Ford, with previous experience at GTB London, and House of Greenland.

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Sam joined 20ten in 2020 after a decade spent in varied roles in advertising, branding, product design and gaming, both in-house and agency side, and also as a freelancer. He has worked on clients such as McLaren, Disney, PlayStation, Unilever, Amazon and Coca-Cola, among many others. Sam is passionate about creating work that is both meaningful and worth talking about, and to do this he takes an ideas-led approach producing work which creates impact.

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Sarah is co-founder and PR lead of Anything But Grey - a creative communications consultancy that speaks for the over 50s, challenging stereotypes to help brands connect and unlock the consumer spending power of this forgotten cohort. Sarah is also creative director at Speed Communications, and before this worked at TVC, Wethink.co.uk and Lexis PR. A previous manager describes her as: “A very smart cookie. She is every PR agency’s dream as she can crack a brief in a very short time with great connection between insight, brand and a wow idea.”

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Sarah is a creative director at Dentsu Creative, London. She has been in the industry for over 10 years, with 6 years spent at BBH learning from some of the industry’s finest. Sarah enjoys working across a huge roster of clients, and has created work she is proud of for a wide range of brands including Mothercare, Mentos, DAZN, Tesco, and Virgin Media. Sarah has won industry accolades for her work, as well as starting a movement or three, and she has been named as one of Pitch Magazine’s 100 Superwomen.

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Satu Pelkonen is director of brand design at Squarespace. She works with a focus on art direction, graphic design, branding and digital products. Currently working as a director of brand design at Squarespace in New York City, her working history spans organisations including Stink Studios, Luxus and Valve Branding.

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Seila is a multidisciplinary award-winning design director with experience developing brand identities for the most loved household brands such as Dove and Lenor. Her ideas always surprise and Seila is never one to accept the status quo in creativity or life in general.

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Seun Areoye is a writer based in North London. Alongside his job as trends editor at Amplify, he’s an editor at Gauchoworld, a print publication and creative studio.

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Shirin is the Deputy executive creative director at VCCP Kin. She likes ideas that make you think, laugh, or cry.

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Shivani is a creative based in London who gravitates towards disruptive, purpose driven work. She has produced campaigns for TikTok, Bowers & Wilkins, McDonald’s and Tiqets, and won awards for Superdrug and Vodafone. When she’s not mentoring the next wave of creatives, travelling the world or eating prawns, you’ll find her at the cinema – sipping on a can of Ting and soaking in ways she can make her storytelling better.

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Sophie is a senior account executive and was recently appointed diversity and inclusion champion at Splendid. She joined the company through its Splendid Futures intern programme and has progressed since then, gaining experience working on a variety of projects ranging from award-winning campaigns to always-on press office for clients including Walkers Sensations, Tesco and Naked Juice. Within her new role as diversity and inclusion champion, Sophie hopes to encourage diversity in all its forms within the agency and also ideally to make an impact on the wider industry, championing inclusion in all areas.

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Sophie has a wealth of experience in the creation of film, photography and animation content for social, TVC and print. As executive producer at Black Sheep Studios, Sophie is overseeing and scoping all productions for brands including Samsung, Tesco, Barclays, Burger King & VW. Previously at The Or, and Sky producing campaigns for Sky Sports, Sophie spent 7 years at We Are Social creating work for leading luxury, sports and entertainment brands, including De Beers, Audi, adidas, Tommy Hilfiger, Guinness and Netflix.

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Sophie is a talented junior art director and part of the Boldspace creative team. She is a first-class graduate in creative advertising from the University of Lincoln, and has worked at both Mother and Gravity Road on accounts for Samsung and Foot Locker.

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After 7 years at Saatchi & Saatchi London, then another 7 years at Droga5 New York and London, Howell took the reins as creative partner at Dark Horses at the start of 2019. Throughout his career, he’s won more than 20 Cannes Lions and back-to-back British Arrow Grand Prix amongst a hoard of others that he can’t remember.

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Steve Strickland is one of PR's most experienced creative leaders. He has held top creative posts at Weber Shandwick, freuds and M&C Saatchi PR before starting his own business, alongside business partner, Gary Wheeldon. Talker Tailor Trouble Maker, despite being just two years old, has won multiple awards, grown from a team of two to almost twenty and has opened a small creative shop in New York. Steve started his career as a secretary, is married, no longer has brown hair and is super gay.

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With over 20 years’ experience in creating and launching award-winning, multi-channel brands across all industry sectors, Stuart set up We Launch in 2010. He is a passionate advocate for new creativity, and has spoken at prestigious industry events as well as written for respected publications.

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Sue is joint ECD at Dentsu Creative. Previously, in her role at Grey London, Sue ran the European Nomad business as well as work on Marks and Spencer, Jacobs and P&G. She started her career at Lowe Howard – Spink as a writer cutting her teeth on accounts such as Vauxhall, Smirnoff and Reebok. After 7 years, she moved to M&C Saatchi as a group head to work on British Airways, Fosters lager and The Royal Opera House. She moved to Ogilvy in 2000 where she led the creative for American Express, WWF and Huggies; she also worked across some of the world’s most revered brands such as Ford, Comfort, Dove, MTV and BP. In a move to Publicis Sue ran the Nestle, SMA, Nescafe, Buxton Water, Maggi and Westjet accounts. During Sue's career, she has won numerous creative awards including a Cannes gold Lion for Vauxhall "Nice", One Show, BTAA, Eurobest, London International Awards, Creative Circle and The Clio. She has regularly sat on award juries for D&AD, Clio and Creative Circle as well as a panel speaker at industry events. She proudly sits on the Circle Collective board, a social enterprise that encourages diversity in the workplace and helping young people to work. She is also a SheSays mentor.

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Suhayla is a multidisciplinary creative director and stylist with almost 10 years of experience in commercial advertising and branding. Suhayla has worked closely on fashion shoots with magazines such as Elle, Marie Claire, LOVE and brands like Topshop. She founded Coco-nut Creative, an agency making content across fashion, lifestyle and music. Suhayla works mainly with film and photography and is enthusiastic about branding in relation to the digital age and innovation.

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Susannah Morgan is the deputy managing director at Cheltenham-based PR agency, Energy PR. With a big agency background, Susannah has years of international agency experience. Equally at home with big global brands and small niche businesses, she has extensive experience of consumer brands, such as Galt Toys, Gillette, Kraft Foods, British Airways, Petplan and Braun, alongside innovative businesses such as Gigaclear, Lafarge Cement, ADT, and Siltbuster. She also has strong media training and crisis and issues management experience.

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Tamryn is a creative leader and founder of The Hijinks Collective, a collective of thinkers and makers who create positivity through creativity. For the past 16 years Tamryn has worked at world leading creative agencies including BBH London and Colenso BBDO Auckland. Most recently she was the creative lead for YouTube EMEA. Passionate about supporting women in creative industries, Tamryn has mentored and worked with She Says, Creative Equals, D&AD, The One Show, For Creative Girls, The Dots and Media Design School.

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Strategic, proactive, decisive human resources executive with significant management experience. Strong business acumen with a focus in the M&A space with a working understanding of the needs of the heavily nuanced worlds of music, media (print and digital) and where they intersect. An effective communication influence with a unique understanding of how to drive individual business cultures forward.

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Along with creative partner Jim Hilson, Toby has been awarded as No 1 Creative Director in World Creative Rankings 2019, with a D&AD Black Pencil, back-to-back Cannes Titanium Lions, and a career haul of over 20 Grand Prix at Cannes, One Show, Clios and other global awards. Toby began his creative life at M&C Saatchi, moving to BBH then Wieden+Kennedy and has spent the last 8 years at AMVBBDO.

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Tom is head of content at Gloucester-based Radioactive, a role he moved into in September 2022 after 15 years in regional journalism across a range of roles from trainee reporter to editor. He's using those skills - and learning more - to help brands find and tell the stories that will most resonate with their audiences.

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Tom Hall is an experienced journalist and is now a creativity reporter for Creative Moment. Covering the latest creative work and writing about the campaigns getting attention, he also provides a valuable insight into what's going on in the creative industry. Tom has worked with brands including Google, Wall St Journal, and Vodafone on copy, speech writing and marketing efforts. He has edited magazines including Access All Areas and Exhibition World.

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Tom is a campaigning specialist at Headland. He helped make David Attenborough’s Global Apollo Programme become a reality at COP21; a campaign that won IPRA’s best international NGO campaign in 2016. He advised 5Rights and Baroness Kidron on the Disrupted Childhood campaign to regulate social media and tech companies to better protect children. He created the Making Generation R campaign for veteran’s charity, Blesma, and he advises the UNHCR on MADE51, its refugee programme.

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Tom Rouse is an award-winning creative director and copywriter working on campaign strategy and execution across owned, earned and paid media. His skills cover the full spectrum of creative communications – including campaign strategy, creative thinking and execution. Tom has worked with all sorts of brands from travel and grooming through to tech and sports. Before agency life, Tom worked as a journalist, dabbled in political comms, established a highly successful student-focused political blog and helped an international rugby team establish its social media presence.

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15 years in PR and communications working across agency, in-house, global, social and most other things. D&AD Pencil winner and Cannes Lions speaker.

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Tony has been in the advertising industry for 37 years starting at Saatchi and Saatchi in the early 80s. He has worked in many of the UK’s top agencies rising to creative director at CDP, Simons Palmer Denton Clemmow and Johnson, TBWA and Leo Burnett. He has served as ECD at DDB Chicago on the global McDonald’s business. He has also founded and run his own agencies at home and in the UAE. As a writer he has been highly awarded at the World’s top ceremonies including winning top honours at Cannes and D&AD and also served on the juries of the most globally recognised award schemes. An all-round creative thinker, he writes a regular feature on mental wellbeing under the pseudonym Vocal Tone. Having brought through some of advertising’s major creative leaders he also helps emerging talent having been the external assessor of Falmouth University’s MA Advertising course. He is currently a freelance creative director and actively writing for top brands in the UK and abroad and of course, Creative Moment.

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Will Holloway is creative director at Fever PR where clients include NOW TV, PlayStation Europe and Google. Before this Will was at agency Access Emanate where he worked on lifestyle PR campaigns for Philips Male Shaving and Grooming, Philips Sonicare and Kettle Chips. Will launched Ubisoft titles including Tom Clancy's The Division, Far Cry Primal, Rainbow 6 Siege and Assassin's Creed Syndicate. He also worked on the launch of Philips Sonicare products and the launch of Volkswagen's 'Play the Road' project.

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Art director Xander Hart and copywriter Edward Usher have been working together for five years. They joined adamandeveddb in July 2019, after three years at BBC Creative, where they won a D&AD pencil for their World Cup campaign. They both support Chelsea F.C.

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In his role as culture executive, Yusuf pairs his robust problem-solving skills and insightful ideas with a deep understanding of myriad cultural worlds—from fashion and youth culture to music and football. With a background in psychology and philosophy and a recent masters in visual communication, Yusuf's approach is rooted in culture, creativity and consumer insight. Amplify's project co-ordinator Montell Hemmings has a broad range of experience within events that spans from the creative arts to the advertising industry. His former roles include a stint at the National Theatre working in the development sector assisting the team to produce partnership events. Montell is passionate about social mobility and diversity, having delivered talks relating to youth, culture and diversity within corporate spaces.

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Zack is a freshly minted senior copywriter at Collective. He enjoys breakfast rolls, going to new football grounds and writing about himself in the third person. A former UK Young Lions winner, he’s created campaigns for clients like The Scottish Government, NatWest, Debenhams and once for a Glaswegian waste disposal firm. Not as ‘Sopranos’ as it sounds, sadly.

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