FCB Inferno and Valspar make a child-friendly rainbow colour chart to inspire families to #StayHomeHappy

FCB Inferno and Valspar make a child-friendly rainbow colour chart to inspire families to #StayHomeHappy

BOAST is a place where you can find out about recent creative campaigns. 

It is a space where agencies can tell us about the new work they are proud of; blowing their own trumpet, so to speak. 

Here's the latest from the creative world as we know it.

A campaign by FBC Inferno

With the rainbow becoming the enduring symbol of hope at this time of turmoil, FCB Inferno created a colour-in version for kids featuring the matching paint names to inspire families to #stayhomehappy for client Valspar.

Due to Covid-19, Valspar could no longer mix their 2.2 million colours for their customers. 

However it doesn’t stop them using their colours to brighten up the nation’s homes and their moods. 

Using Valspar’s inspirational colours and colour names, FCB Inferno created a painted rainbow of positivity to share across their social channels - showing support for frontline workers by encouraging everyone to #StayHomeHappy and help save lives.

There is also a downloadable rainbow activity sheet for families, so they can create their own colourful message of positivity to share with their community from their windows. 

The campaign was inspired by the positivity of the nation’s children who started this rainbow trend – they instinctively know the power of colour to improve our mood,  so we are helping them to spread that hope across the UK and brighten all our hopes in these dark and difficult times.

FCB Inferno and Valspar make a child-friendly rainbow colour chart to inspire families to #StayHomeHappy

Credits

FCB Inferno
Chief Creative Officer: Owen Lee
Associate Creative Directors: Kris Wheater and Jono Owens
Head of Account Management: Katy Wright
Senior Account Director: Kirsten Barnes
Client: Sherwin-Williams
European Marketing Director of Consumer Brands: Jane Ryder 
Brand and Digital Marketing Manager of Consumer Brands:
 Jonathan Greeno 

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