Fold7 creates ‘Missing Pieces’ for credit report site checkmyfile

Fold7 creates ‘Missing Pieces’ for credit report site checkmyfile

A campaign by Fold7

Checkmyfile, a UK credit report site, launches its latest TV campaign directed by Kevin Thomas and voiced by David Baddiel.

‘Missing Pieces’ illustrates how, as with most things in life, it can be difficult to succeed without all the pieces being in place. 

Depending on the credit reference agency used, the information seen on a credit report can differ for many reasons and something important - which can make it harder to get credit - can be missed.

The work illustrates how the smallest missing pieces can make a big difference. Unlike other credit report providers, checkmyfile is the only service that gives access to data from all UK credit reference agencies, not just one.

Media was planned and bought by Wake the Bear.


Client: Checkmyfile
Marketing Director: Richard Catlin
Strategy Manager: Sam Twyford
Agency: Fold 7
ECD: Ryan Newey
Creative: Kiran Strickland
Creative: Jo Taylor
Head of Account Management: Sarah Kay
Head of Production: Michelle Hickey
Prod Co: Thomas Thomas Films
Director: Kevin Thomas
Exec Producer: Philippa Thomas
Producer: Trent Simpson
DOP: Bob Pender Hughes
Offline: Scot Crane at The Quarry
Grade & Online: The Mill
Sound: Mike Bovill at 750mph

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