Pringles, in conjunction with Xbox, brings gaming to the real world
BOAST is a place where you can find out about recent creative campaigns.
It is a space where agencies can tell us about the new work they are proud of; blowing their own trumpet, so to speak.
Here's the latest from the creative world as we know it.
A campaign by GREY London
Grey London is launching a campaign for Pringles, targeting the ever-expanding gaming market. It sees Xbox champions leave the screen and enter the real world in a fun, fantasy style starring Pringles as the ultimate go-to snack for gamers.
‘Pringles has entered the game’ is currently running in France and Germany, and launched in the UK on 30th March. Highlighting the association between the brand and gaming with taglines such as ‘Pop, play, eat’, the series of films offers the audience a fun look at the world through the eyes of a gamer.
Gaming is more popular than ever at the moment
It allows people to stay connected in the current climate where self-isolation is the new norm, and offering a fun way to make sure we are alone together. The campaign reinforces that Pringles is the perfect gaming snack that won’t make a mess while your eyes are glued to the screen.
Grey has previously created entertaining and memorable work for Pringles including ‘Let’s Celebrate’, the Rice Fusions launch and ‘Stacking’.
‘Pringles has entered the game’ will meet gamers on social and video channels including Facebook, Instagram and video on demand platforms as well as YouTube.
Creative Agency: Grey London
Creative Director: Andy Lockley
Creative Team: Matthew Kennedy, Georgia Horrocks
Agency Planner: Lee Barber
Strategy Director: Mathieu Abet
Group Business Director: Agi Varanyi
Business Director: Olivia James
Account Director: Rameez Al Aghbar
Account Manager: Stephanie Bardy
Agency Senior Producer: Charlotte Marshall
If you enjoyed this article, you can subscribe for free to our weekly email alert and receive a regular curation of the best creative campaigns by creatives themselves.