BOAST is a place where you can find out about recent creative campaigns.
It is a space where agencies can tell us about the new work they are proud of; blowing their own trumpet, so to speak.
Here's the latest from the creative world as we know it.
A campaign by Uncommon
ITV’s landmark mental health campaign, Britain Get Talking, has returned, placing people amongst programming.
There has been an astonishing amount of responses to the campaign for the broadcaster.
One week since launch, more than three million people have taken immediate action, making a call or sending a text to a loved one or messaging ITV directly.
This 90 second film captures a snapshot of the public’s moving messages of support, love and
virtual hugs, alongside a raft of celebrities, at a time when we have
never needed it more.
Keeping connected has never been so important for us all
Since the campaign re-launched in March to 9.5 million viewers, off the back of Ant and Dec’s Saturday Night Takeaway, members of the public have been posting their personal, heartfelt messages across social media to family, friends, the NHS, teachers and addressing thanks to many more of the UK’s essential workers.
The campaign has also received incredible support from famous faces including Ant and Dec, Davina McCall, Susanna Reid, Lorraine Kelly, Gordon Ramsay, plus soap stars Sally Dyvenor, Lisa Riley, Ali Mardell, Sam Aston, Ryan Prescott, Chris Bisson, Dolly Rose Campbell and Michelle Hardwick.
Messages of support
New personalities are joining the initiative every day, sharing their messages of support including Maureen Lipman, Ed Balls, Ruth Davidson MSP, Fred Sirieix, Rob Beckett, Laura Whitmore, Gino D’Acampo, Dr Hilary Jones and more.
Many of these also featured in the poignant film which aired this Saturday, ahead of Ant & Dec’s Saturday Night Takeaway. More of these touching messages from the public will continue to be played across ITV’s schedule, every day for the next month, in an effort to keep spirits high across the country.
The channel continues to show their commitment to the initiative with reflections throughout ITV’s brand identity. This includes titled ‘Britain Get Talking’ break bumpers and DOG (digital on screen graphic) which sits at the top left of the screen during programming.
Nils Leonard, co-founder of Uncommon said: “As the next few weeks ahead remain uncertain, we have never needed each other more. Being able to celebrate the strength and resilience of the British public banding together, to help create more connection in an isolated time, has never felt so important. We may be apart but we’re never alone.”
Clare Phillips, ITV Director of Social Purpose added: “We’ve been so encouraged by the response to the Britain Get Talking campaign,
with millions of people picking up the phone or sending video and text messages to loved ones to stay connected. We will feature as many as possible on air over the coming weeks. Physical isolation doesn’t have to mean social isolation. Britain has never needed to
connect more, and through Britain Get Talking we want to use ITV to help
people feel good, talk more and establish a feeling of unity through
these challenging and unprecedented times.”
In light of the numerous challenges posed by the Coronavirus crisis, ITV are supported by YoungMinds and Mind to urge the public to keep talking.
Just hearing someone’s voice has been shown to reduce stress levels.
With more of us stuck at home than ever before, speaking to our loved ones is vitally important for all of our mental wellbeing. The campaign continues to encourage viewers to pick up the phone and share their messages of love and support across social media, using the hashtag #BritainGetTalking and tagging @itv.
Britain Get Talking originally launched in October 2019 as part of ITV’s ongoing objective to encourage 10 million people to take action and improve their mental or physical health over the next 5 years, and became the most recognised mental health campaign in the UK.
The campaign website, itv.com/BritainGetTalking also hosts information on sources of support for viewers who can’t rely on family and friends.
Campaign Name: Britain Get Talking. Apart. But Never Alone.
Creative Agency: Uncommon Creative Studio
Charity Partners: YoungMinds and Mind
Media Agency: GoodStuff
Post Production: Absolute Post
Sound Design: Wave Studios
Editors: Work Editorial
LINKS TO CELEBRITY MESSAGES OF SUPPORT
Fred Sirieix- https://www.youtube.com/watch?v=VQ8xYYh6w9s
Chris Bisson - https://www.youtube.com/watch?v=v-Vt9pgePu4&feature=youtu.be
Alexandra Mardell - https://www.youtube.com/watch?v=wT7kbl0Bwk4
Robson Green - https://www.youtube.com/watch?v=D1eAALKpfLY&feature=youtu.be
Dolly-Rose Campbell - https://www.youtube.com/watch?v=j68mxM_pfvQ
Ryan Prescott - https://www.youtube.com/watch?v=3bC3y6jN4mE&feature=youtu.be
Victoria Smurfiot - https://www.youtube.com/watch?v=GRiU_zs4aQs&feature=youtu.be
Davina McCall - https://www.youtube.com/watch?v=mlVrSD8ZYDY&feature=youtu.be
Colson Smith - https://www.youtube.com/watch?v=aypRN5f7Wvw&feature=youtu.be
Alex Beresford - https://www.youtube.com/watch?v=tonMckFaHiw
Sam Aston - https://www.youtube.com/watch?v=fLe0Llr1Oi0
Clive Tyldesley - https://www.youtube.com/watch?v=JTIWxveipSk&feature=youtu.be
Paige & Finn (Love Island)- https://www.youtube.com/watch?v=mhzU3Bvc1ws&feature=youtu.be
Denise Welch - https://www.youtube.com/watch?v=i4c-2Ow2-fY&feature=youtu.be
Laura Whitmore - https://www.youtube.com/watch?v=m-SRGadn7VE&feature=youtu.be
Mark Pougatch - https://www.youtube.com/watch?v=RHNsE3zHnI0&feature=youtu.be
Sally Dynevor - https://www.youtube.com/watch?v=GuZ71vE7mro&feature=youtu.be
Jordan Davies - https://www.youtube.com/watch?v=owowypdi6Cw&feature=youtu.be
Ruth Davidson MSP - https://www.youtube.com/watch?v=vMn0q3qi5uA
Ed Chamberlin - https://www.youtube.com/watch?v=IlISVspGtOY&feature=youtu.be
Lorraine Kelly - https://youtu.be/ooFjN4WAJBU