Jeremy Clarkson called a F***er in Amazon Prime Video campaign by Forever Beta

In his latest TV outing for Amazon Prime Video, Jeremy Clarkson has decided to manage his own farm and is documenting the highs, lows and Lamborghini tractors involved in becoming a farmer. So, to promote the show, Forever Beta created a multi-region campaign calling him a F***er...obviously.

Playing on the polarising nature of Clarkson, the agency launched the campaign with unbranded teaser posters across the UK, Netherlands and Nordics reading “Jeremy Clarkson is a F***er”, aiming to build intrigue, mystique and debate.

When the public’s curiosity peaks, a new set of posters will reveal that the F-bomb in question is actually the word Farmer, complete with images of Clarkson resplendent in a flat cap next to a sheep.

‘Farmer Clarkson’ has also been animated to portray famous Nordic idioms across DOOH and social. In Monty Python-esque animation, Clarkson is given a crown of carrots and treks knee-deep in salad to create locally-relevant creative.

Although initially briefed just for the Nordics, the campaign has been expanded to include the Netherlands and the UK. It serves not only to build intrigue for “Clarkson’s Farm”, but also supports and bolsters the Amazon Prime Video brand.

Teasers appeared in the UK and Netherlands on Thursday 10th June and the full campaign launched on Monday 14th. The multi market campaign runs across OOH, social, digital banners, press, digital and print out of home. Launched in the Nordics from 11th June.