BOAST is a place where you can find out about recent creative campaigns.
It is essentially a space where agencies can tell us about the new work they are proud of; blowing their own trumpet, so to speak.
Here's the latest from the creative world as we know it.
A campaign by Imagination
The announcement of the rebrand RAWR comes ahead of brand launch and flagship store that opened on 28th November.
RAWR, formerly Lashious Beauty, announces its complete rebrand and relaunch with global experience company Imagination, as part of a significant expansion plan.
RAWR tasked Imagination with conducting a full brand overhaul, including audience definition, strategic positioning, new brand name and full asset design along with retail concept design.
The new brand has been framed to meet the needs of the money-savvy urban consumer, aiming to fit seamlessly into busy lives, reflecting the uniqueness and diversity of a group which expresses themselves through beauty – leading to Imagination’s strategic positioning of the brand – ‘bold beauty as unique as you are’.
The agency created the new logo and creative assets to work in harmony with RAWR’s nail polish patterns and centred around human, gestural interactions. Imagination also developed new typographic treatments, photography style and iconography suite – alongside a custom suite of patterns to work with a fresh, flexible colour palette.
The rebrand was then extended to a new retail concept, with Imagination designing a new flagship store set to open in Rathbone Place, London, before rolling out into a large number of locations nationwide alongside selected Primark stores as part of an ongoing partnership.
The new flagship salon, that opened on 28th November, has been designed to capture a vibrant and bold expression of the energetic life of the urban jungle.
The interior surfaces are a canvas of expression – artistic wallpapers setting an immersive retail backdrop to the store, themed jungle-inspired features with a coloured epoxy resin feature floor inspired by the vibrant shades of nail varnish.
The new RAWR website was launched on the 20th of November.
Chloe Guest, Head of Marketing at RAWR said, “Imagination is a perfect partner to completely reinvent the brand and create the bold, memorable RAWR as we prepare for significant expansion in coming months to a newly defined market. Their creative flair and innate understanding of the retail sector have been self-evident and we’re delighted with what they’ve created for us.”
Richard Hannah, Client Services Director at Imagination,
said, “This is a really exciting new brand with huge potential to grow
in the UK and international beauty markets. We were keen to push the
boundaries and create a standout identity that reflected the company's
belief in personal empowerment. Working with the RAWR team was a really
positive, collaborative experience throughout - look out for an
attitude-packed RAWR salon near you soon!”
Richard Hannah - Client Service Director
Viviana Stecconi - Senior Account Director
Sian Pitt - 3D Design
Tom McQuillin - 2D Design
Margarita Kostopoulou - Strategist