McDonald's goes for the minimal look in its ads for home delivery service

A campaign by Leo Burnett

The latest in a line of intriguingly simple ads, this work from Leo Burnett further confounds McDonald's reputation that minimal, works.

You may remember the ads back in January last year that advertised McDonalds, without mentioning McDonalds. Well this work earns equal applause for a smart idea, cleverly executed.

As lockdown continues McDonalds keeps itself in hearts and minds by reminding its customers of its delivery service. Across the series of ads we see the golden arches beaming into people's homes, with the message 'We Deliver'. Nothing else required.

Once again the brand speaks with a clear voice and visual, saying a lot with very little.

A theme we have enjoyed over recent years such as this beauty from McDonalds France - a tasteful print campaign showing Paris at its rain-drenched best.