Fake Richard Mille
Of all the particular political along with fiscal fluctuations in the region, Mexico could be the fake richard mille strongest marketplace for people. I think it is perfect for the majority of brand names, nevertheless for A. Lange & Sohne how's that for true. Someplace sunny and warm industry furthermore will nicely yet it's in season, coming from 12 until finally Apr. Mexico will effectively throughout every season as well as carries to be able to people. It's a very adult marketplace when it comes to fine watchmaking. A lot of the world's most critical inexpensive bogus watch collectors are usually Philippine i have heard that this planet's biggest collectors' associated with minute repeaters can be Asian. Someone previously inquired about for any Zeitwerk Minute Repeater just for this individual.
Miller Lite shines a light into the darkness of social | Creative Moment

Miller Lite shines a light into the darkness of social

Our Score:

Miller Lite shines a light into the darkness of social

The Background

A great new campaign has aired with Miller Lite is positioning itself as "The Original Social Media" in the brand’s first campaign under its new CMO Michelle St. Jacques

It’s a 90-second hero spot, created in partnership with ad agency DDB, and pushes a frank and powerful anti-phone agenda supported by a great tagline: "A few friends are better than a few thousand followers".

The Big Idea

The basic premise is that today’s generation of new drinkers will spend more than five years of their lifetime using social media (a very sad statistic indeed), and yet the fact is that they are only meeting up with their close friends less than a few times a month. 

It appears that with so many young drinkers focused on their phones and screens, the brand and creators of this spot wanted to champion a different kind of social, something perhaps more genuine such as real-life, face-to-face connections and shared experiences with the note of “best enjoyed at a bar over Miller Lite”.

The Review

I found some commentary from some of those involved and it resonates with me.

"In this new ad, we’re reminding people that getting beers with friends, or Miller Time, was really the original social media. To bring social media to life like never before, we wanted to imagine what a world would look like if our 'followers' literally followed us. 

"Creatively, ‘followers’ is a completely new direction for us, with a new visual style and storytelling approach. It’s also an exciting new way to talk about when and how people enjoy Miller Lite."

I love what has been created – it’s playful and slightly dark in its creative and the messaging is spot on.

In Hindsight

I really can’t fault anything in this – a fantastic and classy execution. 

It is stylish, well filmed and cast, and airs the mess that society and youth culture is in, partly due to the overuse of influencers and social platforms.

Published on:


The number of stars given by our readers for this campaign.


What do you think of this campaign? Have your say by clicking on the star to leave your score. Once you leave this page your score will be recorded and added to the Readers Score to reflect the views of our readers.