Nokia phones brings six global writers together to create short, shareable messages of hope and optimism for people to send on to others around the world.
The Positive Posts campaign included messages from George the Poet, James McInerney (whose Poetry Project is behind the positive words on the London Underground) and novelist Ruskin Bond.
The Academy was responsible for developing the global campaign, including creating, directing and producing the hero film and multiple social edits, as well as all campaign design and photography. Nokia.com hosted all content and the campaign was launched in five continents.
The simple idea highlighted Nokia's latest range of phones, perfect for WhatsApping and messaging, and generated thousands of pieces of earned media coverage around the world.
AGENCY: The Academy
CLIENT: Nokia Phones
FILM: The Academy
PHOTOGRAPHY: Mikael Buck
DESIGN: Robert Stimpson