Our Top 5 Creative Moments for May

Our Score:

It's been a big month for Burger King!

It has tackled mental health (and perhaps failed...), politics (well, milkshakes...) and arson (or entertainment depending on your view point). A heady mix that has kept the brand in the headlines and a talking point in the creative world - good and bad.

But the Big Issue's Pay It Forward campaign has also attracted attention, welcome praise for its idea to bolster the magazine's reach - not only to promote the brand but importantly, to help sellers maximise their revenue from a sale. A much appreciated creative with a nod of approval from all angles.

Finally, the heart breaking, intense and innovative campaign from Instagram's Eva.Stories showing how a girl living through the holocaust, Eva, might have illustrated what was going on had she lived in our modern world, with social media today. 

Put the kettle on, put your feet up and take a look across this diverse range of creative campaigns that have been the most popular this month.

1. In Mental Health Awareness Week Burger King fails to appreciate the reality of suffering from mental illness

It’s good that a brand such as Burger King highlights the issue of mental health, but from the slick ‘pop’ video, to the #feelyourway hashtag, to the dig at McDonald’s, this campaign feels frivolous suggests Mark Perkins. Just the one star for this campaign. 

Read more here...

Our Top 5 Creative Moments for May

2. Burger King’s ‘shake-gate’ turns sour

In the wake of political figures getting doused in milkshakes, BK posts an ill-thought-out tweet. Read what Henry Warrington thought about the whole campaign.

Read more here...

Our Top 5 Creative Moments for May

3. In an era of rampant ‘woke-washing’, The Big Issue’s Pay It Forward initiative is a true campaign for good

Big Issue and Monzo devise an ingenious way of allowing multiple readers of one magazine to pay the original vendor using a system of QR codes. A refreshing creative says Oliver Edwards.

Read more here...

Our Top 5 Creative Moments for May

4. This heartbreaking Instagram Holocaust diary Eva.Stories makes sure we never forget

Eva Heyman was murdered when she was 13 in Auschwitz, dozens of mini-stories bring her back to life on Instagram for Holocaust Remembrance Day. A worthy 5 star review from Graham Goodkind.

Read more here...

Our Top 5 Creative Moments for May

5. Burger King’s Burn That Ad campaign: One idea but here are two contrasting reviews

An app that lets you ‘burn’ rival fast-food ads? Naresh Subash loves it, but Jonathan Brigden isn’t so keen...what do you think?

Read more here...

Our Top 5 Creative Moments for May
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