Samsung partner with Notting Hill Carnival to create a virtual ‘Colours of Carnival’ 8K experience

A campaign by Taylor Herring

Creative agency Taylor Herring created this year’s digital carnival with a content partnership showcasing Samsung’s 8K technology. This was the first-ever digital Notting Hill Carnival to launch at Piccadilly Circus with an exclusive Samsung trailer and live countdown.

Samsung Electronics UK Ltd is set to showcase their 8K proposition via a series of short films that will bring to life the colours, tastes, and sounds of Carnival in 8K detail over the August Bank Holiday weekend.

Samsung is also set to create a unique preview event that will witness Notting Hill Carnival launch with specially shot 8K content on the UK’s biggest screen in Piccadilly Circus as the Carnival moves to a digital platform for the first time in its 54-year history.

In the week building up to Notting Hill Carnival, Samsung will release a series of mini-films, including an exclusive trailer that captures the essence of this year’s virtual Carnival.

Celebrating carnival

The suite of mini-films will be created using the impressive 8K capabilities of both the Galaxy S20 and their leading QLED 8K TV range. The films celebrate Carnival by shining a light on the festival’s vibrancy and energy through dance, food and music. The videos will launch Carnival with a live countdown directing viewers to tune in via Notting Hill Carnival’s official site www.nhcarnival.org.

The ‘Colours of Carnival’ films tell the story of this year’s event from the perspective of some of its key performers including leading dancers, percussionists, and chefs.

Featured artists include the acclaimed chef and carnival stalwart, Levi Roots, award winning Samba drumming troupe Batala, Soca dancers featuring the incredible Carnival costumes of designer Melissa Simon-Hartman who has designed costumes for Beyoncè’s Black is King visual album to name but a few.

Dan Hastings, director of TV /AV at Samsung UK and Ireland, said: “Notting Hill Carnival is one of the UK’s most loved and prestigious events and another that has been knocked by the uncertainties of this year. We’re delighted to be collaborating with the team to further shine a spotlight on this year’s digital carnival using our 8K technology.”

Matthew Phillip, executive director of Notting Hill Carnival Ltd, said: “Not having Notting Hill Carnival on the street this year was an incredibly sad but vital decision that was unavoidable for the safety of millions that attend. With Notting Hill Carnival 2020: Access All Areas we wanted to ensure that the vibrancy, sounds and culture was still given an opportunity to flourish in 2020. Samsung’s countdown to the largest event in Europe on the largest screen in the UK is the perfect way to celebrate a unique year for this great event.”

Consumers will be able watch Samsung’s footage, captured with Galaxy S20, via QLED 8K at Samsung KX in Coal Drops Yard, King’s Cross over the Bank Holiday weekend.