Snoop Dogg joins Just Eat to create new super-slick jingle
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A campaign by McCann London, Taylor Herring, Riff Raff Films and BYTE
Just Eat, a leading global marketplace for online food delivery, is proud to introduce the next chapter of its global brand platform, “Did Somebody Say Just Eat” – only this time, Entertainment Icon Snoop Dogg’s taken over.
Created by McCann London with social strategy and creative managed by BYTE London, the global campaign continues to deliver joy whilst reminding the public that Just Eat isn’t just for the traditional weekend takeaway treat, but for all food delivery occasions.
Snoop said; “People said it could never be done…a Just Eat track that you can get down to. It was a great track, it had its run, it did a great job – but it needed to upgrade. That’s why they brought me in – you know, to put some spice on it.”
Susan O’Brien, Chief Marketing Officer at Just Eat commented: “We know our original ‘Did Somebody Say Just Eat’ jingle is a bit of an opinion-divider and it led to many a conversation, or sing-a-long, as people enjoyed their favourite takeaway. As much as we love it, what better way to step things up a notch than to get the help of a global legend? Snoop answered our call and created a version of the song that got us all smiling. Snoop’s remix allows us to connect with a younger consumer demographic, while also providing a bit of fun for our existing customers and fans of the original track. We love that he’s taken something synonymous with the Just Eat brand and made it personal to him."
Global campaign
Directed by Francois Rousselet through Riff Raff Films, and shot on location and in Snoop Dogg’s Compound in LA, the TV advert sees Snoop Dogg deciding he’s had enough of hearing everyone’s favourite love-to-hate jingle; if it’s going to be on TV, it’s got to be his version.
The jingle is instantly ‘Snoopified’ into a super-slick hip hop beat as the artist, and his entourage, rap about his favourite food ordering moments from Just Eat.
Rob Doubal and Laurence Thomson: Chief Creative Officers at McCann London said: “Just Eat has been an incredible partner over the last few months, showing themselves to fully understand the role they play in people’s lives. Both in terms of reaching out to protect their partners, and endeavouring to continue to deliver joy to peoples’ homes. We’re proud to have helped deliver a great global campaign, adapted for markets all round the world in every media channel at times like these. Thank you to Francois and the team at Riff Raff, and Snoop himself, whose work will, I’m sure, bring some much-needed joy to homes around the world at a much-needed time.”
Credits
The new global campaign will launch in seven markets and run from May, for a year in every territory, across TV, OOH, DOOH, Social and Radio. Australia, France and Denmark plan to launch in June followed by Spain and Italy in September.
The video assets were produced by Riff Raff Films. BYTE London led social media activation, Taylor Herring led consumer PR support, while UM led on media.
Advertiser: Just Eat:
Chief Marketing Officer: Susan O’Brien
Global Head of Brand: Stuart Eaton
Global Head of Design: Colin Chan
Global Content Manager: Niall Barrow
Global Lead Copywriter: Phil Dudman
Creative Agency: McCann London
Chief Creative Officer: Laurence Thomson & Rob Doubal
Chief Strategy Officer: Theo Izzard-Brown
Creative Directors: Rob Webster & Alexei Berwitz
Senior Creatives: James Crosby & William Cottam
Managing Partner: Tommy Smith
Account Manager: Joely Buxton-Smith
Senior Project Manager: Chloe Lockett
Planning Partner: Jonathon Brown
Senior Planner: Emily Ellis
Junior Planner: Ipek Erel
Lisa Carrana: Head of Design
Mark Fraser: Senior Designer
Vicky Kowchoski: Senior Designer
Production: Craft London
Chief Production Officer: Sergio Lopez
Head of Integrated Production: Sophie Chapman-Andrews
Executive Producer: Amos Usiskin
Senior Producer: Gabrielle Flanagan
Producer: Jacob Gardner
Senior Client Manager: Vanessa Mokrab
Implementation Manager: Marta Lopez
Business Affairs Lead: Molly Strasser
Music Supervisor: Chris Graves
Audio Mixer: Giselle Hall
Editor: Douglas Flockhart
Animation/VFX: Kasia Nalewajka
Marketing Technology Agency: BYTE London
Creative Director: Louis Persent
Lead Creative Planner: George Wheeler
Senior Lead Art Director and Designer: Oded Shein
Account Planner: Alex Duns
Production: Riff Raff Films
Director: Francois Rousselet
Executive Producer: Matthew Fone
Executive Producer: Natalie Arnett
Producer: Cathy Hood
Producer USA: Jay Wintringer
Production Supervisor: Ben Oswald
Assit Production Supervisor: Joey Mendez
Assistant Director: Francois Caillaud
Casting: Sonnenberg Casting
DOP: Xiaolong "X” Liu
Production Designer: Jeffrey Higinbotham
Art Director: Mike Martella
Art Coordinator: Laura DeRosa
Prop master: Sebastian Ize
Costume designer (Snoop): Talia Coles
Costume designer (Talent): Liz Botes
Choreographer: Fatima Robinson
Editor: Amanda James at Final Cut
Post Production: MPC
VFX Lead: Alex Lovejoy
Post Producer: Ryan Hancocks
Telecine OP: Jean-Clement Soret
Music: String & Tins
Production Manager: Eimear Gorey
Sound Designer & Composer: Adam Smyth
Stills
Producer: Julie Hughes
Photographer: James Dimmock
Hero Casting
Talent Republic
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