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Here's the latest from the creative world as we know it.
A campaign by Cow PR
As cabin fever starts to set in for Brits in lockdown, the benevolent beast of the deep is set to entertain its followers with tales of the high seas as The Kraken Black Spiced Rum launches Krakenory, a weekly online reading of literature’s finest maritime classics.
Inspired by the BBC Children’s television series Jackanory, The Beast’s legion of shadowy storytellers will be reading legendary passages from classics such as Herman Melville’s Moby Dick to Jules Verne’s 20,000 Leagues Under the Sea, striking fear into even the most intrepid of viewers.
The series kicks off with Libertines frontman Carl Barât reading from 20,000 Leagues Under the Sea and a new Krakenory episode will be released weekly, with each instalment narrated by one of The Kraken’s dark legion, followed by Hollywood star Mark Strong and Game Of Thrones star Iwan Rheon.
For those brave enough to tune in to these tales of the deep, episodes of Krakenory are available for viewers able to watch on The Beast’s Instagram and Facebook pages
But that’s not all…
As followers of The Kraken will know, a tale of the ocean isn’t complete without something to wash it down with, which is why The Beast is lending a tentacle or two to struggling bartenders who are trying to steady the ship in stormy waters, by commissioning a team to concoct special cocktails.
These cocktails will accompany each Neptunian narrative, encompassing the very essence of the book and capturing the spirit of the sea.
So for a truly memorable experience, ingredients for each cocktail will be released ahead of each episode, giving fearless followers enough time to stock up on supplies ahead of each reading.
Mixing the nostalgia of the BBC show with a large measure of The Kraken Rum's dark and nautical wit
Sian Morgan, MD at Cow commented: "To say the lockdown has thrown the PR industry a curve ball is an understatement. That said, it has provided an opportunity to put previously agreed plans, especially those involving large gatherings, to one side while turning our attention to digital creative tactics which are quick and easy to execute. Taking advantage of our in-house team consisting of a video editor, creative and art directors, as well as wider social and PR teams, Krakenory was brainstormed, pitched and executed in a matter of days.
From a creative standpoint Krakenory is simple - and that’s the appeal. It mixes the nostalgia of the BBC show with a large measure of The Kraken Rum’s dark and nautical wit. Relevant stars across music, TV and film gave it the social and PR appeal to make it fly. We are loving this fast and reactive pace of work!