The Sipsmith swan returns in celebration of Sipsmith becoming the first official gin partner of Wimbledon

The Sipsmith swan returns in celebration of Sipsmith becoming the first official gin partner of Wimbledon

Sipsmith celebrates its first year as the official gin partner of The Championships, Wimbledon with Mr Swan returning to our screens with his centre court debut.

In this second campaign, created again in collaboration with Ogilvy, Sipsmith’s loveable stop-motion character Mr Swan, mistakenly announces, with boundless enthusiasm that ‘Wimbledon is The Official Tennis of Sipsmith Gin’.

Following on from the success of Sipsmith’s debut film, this creative is again produced using the skilled craftsmanship of stop-motion animation, with the same Director Jeff Low and voice of Julian Barrett. This time, Mr Swan is at Wimbledon and joined by his partner, Ani, who patiently attempts to correct Mr Swan throughout his whistle-stop tour of the famous All England Lawn Tennis Club.

Shelley Macintyre, senior global marketing director, Gin, Beam Suntory, said: “What better way for Mr Swan to make his comeback than celebrating the coming together of Sipsmith and Wimbledon as partners? It's a delightful celebration of two quintessential brands that go to extraordinary lengths to delight their clientele. A shared attention to detail, combined with Mr Swan's idiosyncratic quirks make this not only the perfect partnership, but a lot of fun too, which is what we’ve tried to capture with Mr Swan and his partner, Ani."

Jules Chalkley, ECD Ogilvy UK, said: “Bringing back an overly excitable and confident Mr Swan with his unique view of the world, allows us to use his cheeky and super disruptive humour to celebrate what is an incredible partnership between two British super brands in what is to be a busy sporting summer.

Jeff Low, director, said: “It was a privilege to get to make another film for Sipsmith with our mis-guided friend, Mr Swan. I hope audiences enjoy it so we can make it a trilogy.”

Sipsmith’s Wimbledon campaign will be served in a variety of TV formats (60s, 30s and 4x10s), launching on June 21st, a week before The Championships, Wimbledon goes live, on TV and VOD. A suite of social assets with Mr Swan commenting on traditions went live from June 14th and will be released throughout the event.


Title/Project: ‘Sipsmith Official Tennis’
Agency: Ogilvy
Head of Account Management: Victoria Day
Business Director: Kerry Capps
Account Manager: Marissa Jade Whittle
Client name: Shelley Macintyre
Client job title: Senior Global Brand Director, Gin – Beam Suntory Global Marketing Director, Sipsmith: Annabel Keech
Head of Digital, Content & Design, Sipsmith: James Mills
Head of UK Marketing, Sipsmith: Joel Hughes
International Marketing Manager: Fleur Maguet
Chief Executive Creative Director: Jules Chalkley
Chief Creative Officer: Andre (Dede) Laurentino
Senior Art Director: Tom Webber
Senior Copywriter: Nick Sheppard
Head of Strategy: Sandie Dilger
Senior Strategist: Emma Banks
Deputy ECD of Design: Luke Ridgeway
Head of Moving Image: James Brook-Partridge
TV Producer: Christopher Eeles
Media agency: Zenith
Business Director: Ingrid Leddin
Planning Director: Alice Hadley
Group Strategy Director: James Marlowe
Investment Manager: Andy Oldham
Production company***: Biscuit Films
Director: Jeff Low
Producer: Kowk Yau
Managing Director: Rupert Reynolds-Maclean
Exec Producer: Hanna Bayatti
Production Manager: Adam Oyejobi
Production Coordinator: Michael Scanlon
Animator: Andy Biddle
Director of Photography: Matthew Day
Production Designer: Gordon Allen
Model Maker: Sarah Crombie
Editor: Saam Hodivala
Audio Post Production: Gramercy Park Studio
Senior Sound Designer: Zak Kartha
Post Production: Gramercy Park Studio
Post Producer: Roger Lairisa
Head of 3D: Mark Beardall
Exposure (media channels)

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