An epic game of Hide and Seek created by VCCP hopes to inspire customers to book their next European getaway with easyJet holidays

An epic game of Hide and Seek created by VCCP hopes to inspire customers to book their next European getaway with easyJet holidays

BOAST is a place where you can find out about recent creative campaigns. 

It is a space where agencies can tell us about the new work they are proud of; blowing their own trumpet, so to speak. 

Here's the latest from the creative world as we know it.

A campaign by VCCP

easyJet holidays reveals its debut UK TV advert as part of a multi-million pound marketing and digital campaign to launch the new business which is aimed at shaking up the sector - featuring flexible holidays with no minimum stay across Europe with weekend flights. 

Building on easyJet’s imagine campaign, this new campaign will inspire customers to book their next European getaway with easyJet holidays.

Working with VCCP, the campaign brings to life the breadth of hotels that customers can find through easyJet holidays. 

In the new TV spot, we see an epic game of Hide and Seek that stretches to the four corners of Europe, showcasing amazing hotels and destinations available through easyJet holidays. 

From a beach in the Algarve, to a souk in Marrakech via the mountains of Iceland and a blissful infinity pool in Santorini.  Directed by Brazilian duo Alaska, the film is perfectly finished with the catchy 1950’s track, “Zucchero e Pepe” by Bruno Rosettani and Trip Aurora.

Mary Newcombe, Marketing Director, said: “easyJet has been a pioneer in transforming travel for almost 25 years and we are now bringing that spirit to the holidays sector with modern, flexible and relevant holidays for today’s holidaymaker. We know that holidays are a joyful time, and easyJet holidays will make it easy for our customers to find and book their perfect holiday with all the ease, flexibility and quality people have come to expect from easyJet. Our travel experts have selected a range of hand-picked hotels so everyone can find their ideal holiday - from an indulgent city-break in a luxury hotel to a relaxing beach holiday in an undiscovered gem of a hotel off the beaten track.”

David Masterman, Creative Director at VCCP added: “We all know how hard it is to track down the perfect holiday with hours spent trawling website after website. But now easyJet are making it as simple to find the perfect holiday, as they already do to find a convenient flight. This campaign takes the viewer across the length and breadth of Europe, magically dipping and diving into new places and new experiences.”

Credits

Client: Lucy Outram - Head of UK Marketing & European Planning
Creative Agency: VCCP
Executive Creative Director: Darren Bailes
Creative Director: David Masterman
Art Director: Rob Ellis
Copywriter: Peter Reid
Senior Planner: Alana King
Agency Producer: Olly Calverley
Integrated Producer: Doris Tydeman
Media Agency: OMD
Production Company: Iconoclast
Director: Alaska (Gustavo Moraes and Marco Lafer)
Producer: Luke Plaister
Post-production: MPC
Editing: Final Cut
Account Team:
Gemma Findley - Head of Account Management 
Olivia Packshaw - Senior Account Director
Louis Collin - Account Manager

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