We’ve been going a whole year now and what a year it has been.
A huge thanks to our brilliant contributors, as well as our loyal readers.
Instead of running the Top 5 reviews for June, we thought we would take a nostalgic look back at our most clicked on reviews since we launched, giving us the Top 5 Creative Moments Ever!
So, we kick off at number 5 with a beautiful and internationally recognised and acclaimed review of P&G’s The Talk. This emotional, moving and heart-breaking film struck a chord with its reviewer Leila Mountford.
Nike’s LNDR campaign is in at 4 and Kim Allain explains why we "almost loved it" but ended up giving it a 3 star review. It was the ad on everyone’s lips but Kim felt it glossed over the challenges of those it aimed to represent.
Carla Greco discussed how the campaign group Led by Donkeys displayed politicians’ crass tweets about Brexit.
The campaign showed how politicians damned themselves with their own words in this simple anti-Brexit billboard campaign. It was a 4 out of 5 star review for this one.
In at second place Kat Mitchell explained why this powerful Lewis Capaldi music video starring Peter Capaldi was a hit for organ-donation charities. It was wonderful to see such an innovative use of media, done simply, and for such an emotive and tricky subject.
And, finally, in at number one as the top Creative Moment for our first year since launch is...How Vodafone's CGI thumbs looked like penises. Yes.
No prizes for why this was the most clicked on story! This humorous review from Carla Greco takes a look at three visual ads that pushed the boundaries of CGI (including one that also pushes the boundaries of decency).
And there you have it.
Our year of reviews - in review.
5. How P&G's My Black is Beautiful campaign started a conversation about "The Talk"
Black mothers having ‘the talk’ with their children highlights discrimination and opens dialogue in this heart-breaking campaign reviewed by Leila Mountford.
4. Why we almost loved Nike's Nothing Beats a Londoner campaign
Representation in an ad campaign is always good, until it glosses over the challenges of those it aims to represent suggests Kim Allain in her review of this epic campaign.
3. How campaign group Led by Donkeys displayed politicians’ crass tweets about Brexit
Politicians damn themselves with their own words in this simple anti-Brexit billboard campaign. Thoughts on this talked-about campaign from Carla Greco.
2. Why this powerful Lewis Capaldi music video starring Peter Capaldi is a hit for organ-donation charities
It’s wonderful to see such an innovative use of media, done simply, and for such an emotive and tricky subject says Kat Mitchell of this powerful, tear jerking campaign.
1. How Vodafone's CGI thumbs looked like penises
A review of three visual ads that push the boundaries of CGI (including one that also pushes the boundaries of decency) from Carla Greco hits the top spot for our readers!