Top UK brands come together to spread positivity with Posters for the People campaign
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A campaign by Atomic London
Many of the UKs top brands have come together to help spread messages of encouragement and hope as the nation endures mores weeks of lockdown.
Posters for the People, which launched 23rd April, nearly one month after the start of the lockdown, stresses the importance of coming together as a country and hopes to put a smile on the faces of every member of the British public.
More than 70 brands have already got behind the initiative, including household names such as Evian, Addison Lee, McVitie’s, Kopparberg and Bacardi.
Positive feelings through vibrant colours and typography
All are using the enormous reach of their social channels to post the striking messages created by world-renowned artist Tyler Spangler, with the hashtag #postersforthepeople.
With media handled by Kinetic UK, the messages are also running across digital outdoor sites in, including the famous giant ‘Cromination site on the Cromwell Road, with all the space donated by Clear Channel UK.
Digital artist Spangler, who uses his education in psychology to create positive feelings through vibrant colours and typography, agreed to develop bespoke pieces of art free of charge for the campaign. The project was also brought to life with the help of business development consultancy, Entourage BD.
Dave Henderson & Guy Bradbury, Creative Partners at Atomic London said “Tyler Spangler is an artist we have wanted to work with for a while, he just felt dead right for this. So when he came straight back and said he’d love to be involved we were thrilled. There are so many ways people are coming together to help fight this thing in any way they can, and its great that brands can also come together like this and pay their small part. We hope the messages can give people a little heart. It’s certainly kept the spirits of everyone at Atomic up these last tough few weeks.”
More than 70 brands behind the initiative
Jon Goulding, CEO of Atomic London, who helped create the project, said; ”Brands have a huge influence on our lives and it’s clear that they want to use that influence to help people to feel good and highlight the importance of what they’re doing.
I want to thank all the brands that have been involved in this initiative. They have all taken the time to put their work to one side and help bring a bit of positivity to our communities by sharing the fantastic artwork of Tyler Spangler across their social channels.’
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