Uber Eats 'Bring It' campaign delivers food with a dose of positivity from Mother London

Uber Eats 'Bring It' campaign delivers food with a dose of positivity from Mother London

BOAST is a place where you can find out about recent creative campaigns. 

It is a space where agencies can tell us about the new work they are proud of; blowing their own trumpet, so to speak. 

Here's the latest from the creative world as we know it.

A campaign by Mother London

Uber Eats launches its first large-scale, integrated brand campaign in the UK: Bring It. 

Created by Mother London and directed by Stacy Wall from Rogue, it stars Guz Khan as a courier who brings you food along with a dose of positivity. 

Launching with an all-channel TV roadblock, subsequently appearing across TV, OOH, social media and digital.   

Stepping on from the light-hearted humour established through its Love Island partnership, Uber Eats’ campaign celebrates the people who see modern life as an exciting opportunity to bring their A game.

 

Guz Khan, the comedian of Man Like Mobeen fame, plays a charismatic and energetic courier. 

His mantra, Bring It, is brought to life as we follow him on several pickups and deliveries. He delivers tasty food whilst imparting wisdom - letting it be known that the customers are bringing it too. 

Whether working hard or conquering new worlds; everyone is bringing it in some way. And Guz makes sure they know it.   

The OOH and digital complements this humorous approach, with pun-tastic ways to bring the food and people’s ability to Bring It - highlighting the range of restaurant partners available on Uber Eats. 

Credits

Client: Uber Eats
Campaign: Bring It
Creative: Mother London
Strategy: Mother London
Production company: Rogue
Director: Stacy Wall



Editing: Ellie Johnson at Ten Three
Music: Kabaluere by Antonio Carlos & Jocafi
Music Supervision: Theodore
Sound: Sam Robson at 750mph
Post: Black Kite
VFX: Black Kite
Stills Photographer: Marcus Nilsson

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