Blissful faces when enjoying that first bite. Marriage proposals around a Bargain Bucket. Getting inked with a Colonel Sanders tattoo.
For fans, nothing else hits quite the same spot as KFC.
KFC’s Original Recipe makes its fans do some pretty crazy things – and no other fried chicken pretenders can inspire this level of fandom. Which is why KFC is launching a brand-new campaign with Mother, titled ‘Your Chicken Could Never’, which showcases the unbridled passion the Colonel inspires amongst people up and down the land.
And it’s a mutual love, as KFC makes clear throughout.
The TV creative features a cross-section of fans all showing their love for KFC.
It includes everything from those 999 calls when KFC ran out of chicken, to people parading their home-made KFC merch, all set to the Barry White classic, You’re The First, The Last, My Everything.
Some edits of the ad will also see the return of the brand’s beloved tagline, It’s Finger Lickin’ Good – one year after it was temporarily dropped from advertising in the UK. With restaurants across England set to reopen for indoor seating soon, KFC couldn’t wait a moment longer before being reunited with its slogan.
Jack Hinchliffe, marketing director at KFC UK & Ireland comments: “We wanted this campaign to celebrate each and every one of our fans. They have been unwavering and constantly show us their dedication in wonderful ways. We really do love you too x.”
Hermeti Balarin, partner at Mother added: “No other brand conjures up this level of adoration, so it was about time we compiled it all into one feel-good package. Here’s to the fans.”
The campaign will run from on TV, radio, digital and social.
Client: KFC UK & Ireland
Campaign: Your Chicken Could Never
TV Director: Rich Hall
TV Production: Riff Raff
If you enjoyed this article, you can subscribe for free to our weekly email alert and receive a regular curation of the best creative campaigns by creatives themselves.