Latest instalment from ITV and Uncommon aiming to end the loneliness pandemic

Uncommon have created a new print ad to launch the return of Good Morning Britain’s ‘1 Million Minutes’ campaign.

The award-winning initiative from ITV aims to end loneliness and will be going virtual this December marking its fifth anniversary.

Amid lockdown and isolation, 2020 has been a year of missed moments with family, friends, and colleagues, and as Covid-19 continues ITV is asking the nation to pledge time to stop loneliness becoming the next pandemic supporting Britain Get Talking.

The print work shows the grainy reflection of someone watching Piers and Susanna on TV alone, paired with the powerful copy ‘We shouldn’t be your only company. But for millions of people, that’s exactly what we are.’ The print ran across titles such as The Guardian, Daily Mail, The Times, Metro, and The Guardian to launch ‘1 Million Minutes’.

As in previous years, the campaign will run across the month of December with the pledge button still the core focus and the ultimate aim to raise as many minutes as possible for volunteering. ITV has teamed up with charities including; Alzheimer’s Society, Captain Tom Foundation, Grief Encounter, Once Upon a Smile, Re-Engage, The Not Forgotten, and the Royal Voluntary Society.