Huge 3-D TravelSupermarket trolley filled with inflatables blows up in Manchester
A 5-metre high Out of Home (OOH) poster with a 3-D TravelSupermarket trolley crammed with a 20ft stack of inflatables has been attached to a huge billboard in Shudehill, central Manchester from midday, 12 March 2024.
The campaign, developed with creative agency Meanwhile and Media Agency Brazil Street, draws attention to TravelSupermarket as the go-to-place to shop for thousands of holiday deals from all the best travel companies.
The 5-metre tower of weird and wonderful inflatables extends the TravelSupermarket 'IT’S A SUPERMARKET. FOR TRAVEL. OBVIOUSLY' campaign, which launched on TV on Boxing Day last year and has been followed by radio, social and digital executions across the last few months.
The TV campaign features actor Shaun Williamson (best known as Barry from Eastenders) and a talking pug, featured on ITV, Channel 4, Channel 5 and Sky, supported by radio (voiced by comic Isy Suttie), OOH and digital too.
TravelSupermarket CMO Steve Seddon commented: “In TravelSupermarket's 20th anniversary year, we wanted a truly integrated, above-the-line campaign, to keep awareness of TravelSupermarket high throughout key holiday booking periods of 2024 and this new activation brings some badly needed sunshine to Manchester!
CCO and founder of Meanwhile, Tim Jones also added: “This was one of those ideas that was in the ‘wouldn’t it be cool if we did this?’ bit when we pitched for the account. So often that’s where those kinds of ideas start and finish. But we’ve come to realise that TravelSupermarket is the kind of client that doesn’t let that stuff go to waste. Which is just one of the reasons we’ve come to enjoy working with them so much.”
Al Marchant, CEO and founder of Meanwhile said: “We love doing this sort of work for our clients. Not only will it stop the public in their tracks, but we also hope to see it blow up on social media, ultimately leading to a serious inflation in bookings as we continue our work to put TravelSupermarket top of mind for holidaymakers.”
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