The Perfume Shop launches ‘The Power of Perfume’ in first national brand campaign
PR Stunt Watch: Lloyds' rear, Just Eat delivers, and loveholidays' crispy surprise
Global Creativity Highlights: The Ordinary Markup Marche, a bad photographer for Icelandair and Metallica's blood drive
Creative Corner: Cheerplugs, airline logo swapping and Jude Bellingham Station
KFC changes tempo but remains unpredictable
A heartfelt guitar rendition of a Cranberries song wasn’t what we expected from KFC after its surreal run of late, yet here we are
Jeep goes all ‘Pixar’ in heartstring-pulling AI ad
Jeep's ‘A Tire Story’ uses AI to evoke human emotion. But does it pull it off?
Lewis Hamilton's Perplexity ad explains AI through metaphor
Fujifilm’s ad makes a powerful case for standalone cameras
Creative Corner: World Cup watching in nature, the 'Hidden Match' and WeMite just go and win it
