Feel good vibrations from ASICS' ‘Move Your Body, Move Your Mind’ campaign
ASICS has unveiled its new global brand campaign, Move Your Body, Move Your Mind, featuring a reimagined version of The Beach Boys' timeless hit 'Good Vibrations'.
The campaign reinforces ASICS' 75-year commitment to the transformative power of movement for physical and mental well-being.
The campaign launches with running and tennis-focused films highlighting how a run or match can positively lift our mood and transform the world around us.
The 'Move Your Body, Move Your Mind' campaign launched this month across digital, social, broadcast, and retail channels in key markets worldwide.
The campaign will be supported by community activations that encourage people to experience the uplifting power of movement firsthand.
“For over 75 years, ASICS has been committed to helping more people move so they can feel better,” says Gary Raucher, global head of marketing at ASICS. “It’s the reason we were founded and why we’re called ASICS - an acronym for Anima Sana In Corpore Sano, or Sound Mind in a Sound Body. This campaign brings our founding principle to life in a way that inspires everyone to experience the uplifting power of movement, because when you move your body, you move your mind.”
ASICS' commitment to movement for body and mind is backed by extensive research, including studies showing that even 15 minutes of exercise may lift our mental state. The campaign builds on these findings to champion the power of movement, reinforcing ASICS’ mission to inspire people everywhere to experience the uplifting benefits of movement.
Credits (Running & Tennis Adverts):
Creative: AGIT8
Production: TRAKTOR
Running director: Sam Larsson
Tennis director: Jacob Hopewell
Post prod: Final Cut & Nic Lowicz
Colour: Studio RM
Music supervision: Wake The Town
Music and sound: King Lear
Photographer: David Salafia
Agency producer: Clare Thomson
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