April Fools' Day round-up 2026
I was fooled once, so this year I endeavour to list the offending campaigns that might otherwise hoodwink you (when you most suspect it), so be wary, readers, and happy April Fools' Day
Creative Corner: McCain's Mr Chippy, Carlsberg's Signs of Unity and Cushelle creates a loo paper magazine
Get your gherk-on: KFC introduces the world's first pickle puffer jacket
Missing People reminds true crime viewers that real people are behind the story
Missing People charity partners with BBH, Hope&Glory and Sharon Horgan’s award‑winning production company Merman to expose how real lives become entertainment via a stark short film
Global Creativity Highlights: Gucci's game, Dove's r/eal reviews and the housekeeping Olympics
It's that time again where we welcome a set of work Magpied from the world's foremost creative quarters, via Hope&Glory
Stunt Watch: Govia Railway & Diane Morgan, KFC puffs up pickles, and a blooming relationship between Lovehoney & Chelsea Flower Show
Tony’s Chocolonely stages a live wrestling match in King’s Cross Station
Dulux dog returns in colourful comeback
Lenovo offers mentorship from entrepreneur Eva Longoria
British Airways dials up the cultural touchpoints in Uncommon safety demo
The airline safety demo might be impossible to ignore, but Uncommon is anything but complacent in its effort for British Airways
KFC continues cultish campaign commitment
KFC has followed up its polarising cult campaign with a similarly eerie offering
Rock Face subverts alpha stereotypes in latest ‘Manosphere’ inspired creative
GOSH's audio sculptures are a poignant reminder of the everyday moments stolen by a cancer diagnosis
Coinbase’s impressive video game ad casts you as the NPC who can break free
Five things I’ve banned in my new creative business
Ten creative women share their favourite piece of women-centric work from the last 12 months
‘B Creative’ returns offering B Corps 100 creative hours in 2026
Carrying the flame forward: education and opportunity are not just privileges, but lifelines
