Adidas’ blockbuster World Cup ad is truly big screen-worthy
Adidas’ Timothée Chalamet-fronted World Cup 2026 campaign has won praise from agencies including Mischief, who say it feels more like a mini cultural event than a brand film
Creative Corner: Sunderland FC's Black Dog, Shelter's Foundation to Thrive and 14th Century augmented reality
NSPCC unveils ‘Shift Ctrl’ demanding a safer online world for children
McDonald's and Pixie Lott rewrite iconic Proclaimers track for families of seriously ill children
The work, by Ready10, comes as new data shows that families travel an average of 79 miles to be with their seriously ill children in hospital
'Too Big': Children with Cancer UK illustrates how many children are treated using therapies designed for adults
Communications agency Earnies has launched a series of integrated fundraising and awareness campaigns designed to spotlight the stark reality that many children with cancer are still treated using therapies originally designed for adults
The Guardian updates its iconic ode to context
Why women in Adland can’t win, unless they self-promote
Campaign Callback: what we can learn from Sheba's commitment to nostalgia and self-awareness
Imperial Leather lathers up a little self-awareness
Plan International uses digital consent boxes to drive home equality message
Plan International’s The Fine Print, from The Gate, turns “terms and conditions” into a devastating metaphor for girlhood
Airwallex curates an ode to ingenuity in new film, SPARKS
Built on Airwallex’s mission to create the future of global banking, the platform is grounded in a simple but powerful belief: the world is shaped by those who choose to build it
How culture, curiosity and authenticity define the new luxury frontier
The 1984 British Pork ad is both a car crash and a classic, all in one state-funded Freudian fever dream
Stunt Watch: Madge & Grindr, the unbearable blazer, K-Supermarket on Tripadvisor and Independent Age's water on tap
