The Oasis-effect is spurring a stadium-sized creative wave
The unlikely return of Britpop front-runners Oasis has carved a creative hole for brands to fill. But which Gallagher-fuelled campaigns are hitting the right note?
Why deep diving into ‘Gen Alpha’ gave me hope
The Creative Moment Awards Shortlist 2024
CALM and ITV spotlight young lives lost to suicide in prevention campaign
CALM unveils a powerful new installation of thousands of birthday balloons - each one representing the age a real young person didn’t reach due to them taking their own life
PR Stunt Watch: Tiny apologies, Sweaty became fashionable, Cheap pints got couture and Curry’s released a bussin’ video
Frank's Lee Sanders rounds up some of the most thought-provoking marketing and PR stunts of the week, from Curry’s grounded approach to an unlikely Wetherspoons couture range
A Creative Moment with...Indy Selvarajah, chief creative officer at Ketchum London
Unexpected creative learnings from a slam poetry open mic night
PR Stunt Watch: RNLI’s float awareness, Lidl’s croissant bag and Liquid Death’s casket cooler
Curry's picks up fans on TikTok by speaking to Gen Z in their own language
Chelsea FC’s first campaign with Uncommon captures new head coaches’ vision
Chelsea FC has unveiled its 'We Burn Blue' campaign with Uncommon Creative Studio, bringing a bold visual metaphor to life
Honda campaign nods to the power of brand above all else
A campaign from Honda, featuring slogans including ‘We also do motorcycles’ and ‘You know what fits perfectly with a biker jacket’, affirms the power of ‘sign’ value in today’s consumer society
Coca-Cola emphasises the human connection in new Olympics campaign
Is football club advertising the new beautiful game?
Visit Oslo nails reverse psychology in new ad
Is ‘culture’ the most overused word in marketing right now?
HSBC, Revolut, Monzo and the changing face of banking creative
Heineken launches the world’s first beer insurance policy and beer-resistant poncho
'Til I died: 12 murals from the British Heart Foundation illustrate the tragic loss of 12 young lives each week from heart disease
