McDonald’s simple messaging is anything but child’s play
McDonald’s Qatar’s take on kids’ birthday parties, created with Saatchi & Saatchi, gets its message across instantly, yet perfectly
Greggs embraces the blurred reality of modern branding
Absolut x Tabasco embraces synaesthetic imagery
Creative Corner: BACP's 'No More Stiff Upper Lip', Maltesers' lighter smile and Cuthbert's bobsleigh
This week in Creative Moment's Creative Corner, Fanclub's Paul Lucas checks out BACP's statement lipstick, how Maltesers is looking on the lighter side of life, and Aldi's Cuthbert going for an unusual ride
After embracing AI, Cadbury and Ogilvy make Valentine’s Day human again
Cadbury and Ogilvy have captured the spirit of Valentine's Day through an anti-AI message, and the result could’ve been tenuous, but it's surprisingly effective
15 creative lessons in 15 years by Third City's Henry Warrington
Broadcaster teasers are getting the high production treatment
Why an Apple TV show trailer is winning praise from creatives
Jet-Puffed ‘subversive snack ad’ follows M&Ms and Burger King’s lead
The spirit of Ireland: Tourism Ireland and Grey London go above and beyond in new campaign
‘Ireland Goes Beyond’ sets out to redefine perceptions of the island of Ireland as a holiday destination by harnessing its generosity of spirit
Meanwhile Get ‘Funny For Money’ in Red Nose Day launch
The film, created by Meanwhile, shows how Red Nose Day is about tapping into the things Brits do best – having a laugh at our own expense
Helsinki Partners launches celebrity-targeted tourism campaign
Creative Profile: Asma Humayun, founder of a solely female-owned production house in Pakistan, talks about stories that matter
Liquid Death and e.l.f. Cosmetics make for a bizarre pairing
