Created collaboratively with Happy Hour, Oxfam’s campaign uses a young boy’s wish list to invite audiences to give differently and wish for a fairer world
Tesco, Asda and Sainsbury’s have released very different Christmas ads, yet storytelling remains central
The 20th edition of the iconic Christmas advert is a story of rediscovering the joy in gifting and serves as a reminder not to give up when finding the right gift feels difficult
According to data from Kantar, half of the top ten most effective festive TV ads are recycled from previous years, which got us thinking...
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