IKEA swaps spectacle for simplicity in World Cup campaign
IKEA Canada’s ‘Assemble the World’ opts for cute visual flag puzzles for its World Cup effort
Porsche drives purpose by collaborating with The Black Mambas
The art of taking it slow in Hawkstone’s ad with Jeremy Clarkson
Gentle Monster and Aldi create two very different genre-defying campaigns
Two campaigns this week make odd bedfellows, but both work to subvert our expectations of genre tropes
Women’s Aid and Alzheimer’s Society use World Cup as a lens on harm and memory
As the FIFA World Cup 2026 unfolds, Women’s Aid and Alzheimer’s Society are reframing what the moment means
Creative Classics: The Gordon’s campaign the industry didn’t want
Creative Corner: Domino's 'shirtiette', Deliveroo's Pizza Crouch, and the Ivory Coast is gifted some Irish fans
PR Stunt Watch: Flight Centre’s “Gorilla Adoption”, M&S’s Picky Bits Day and Aunt Bessie’s Harry Styles newsjack
Inflated World Cup ticket pricing called out in giant Paddy Power pants stunt
Sleep Talk Reviews: Ikea uses sleep talking customers to illustrate a good night's sleep
The questionable nature of online reviews is parodied in Ikea’s ‘Sleep Talk Reviews’, which features an oddly convincing deadpan narrator
‘Heinzeken’ and the fine pedigree of World Cup-inspired print campaigns
Heinz and Heineken have introduced a limited-edition six-pack combining five beers with a bottle of ketchup. But it’s not the only captivating 2026 World Cup-themed print campaign
Gordon Ramsay and Uber Eats blow the whistle on cooking during the footy
Allora Drinks' love of cinema, alongside Backrooms, creates an intriguing collaboration
Revelling in the rivalry: Nike and adidas' competitive streaks are making both brands work harder
