From footwear to fast food, it seems the cinematic heist is in the zeitgeist this week, with McDonald’s and Reebok drawing creative inspiration
GymNation, the leading gym chain in the Middle East, is encouraging members to come and “lift” the weight off their minds with the region’s first “Worry Bench”, where weights are embossed with actual worries
Independent brand design agency JDO has created HYVE, an ultra-luxury non-alcoholic spirit offering a bold new vision for a category in transformation
In a creative deep dive we didn’t see coming, it turns out brand sounds are a big deal, and there’s research to back it
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