Lipton Kombucha unites Curtis Pritchard and Wes Nelson to give Brits free dance lessons at giant boombox party
Lipton Ice Tea launches new Kombucha range with feel-good tunes and a giant ‘Komboomcha Box’ at Battersea Power Station.
Dancer and TV personality Curtis Pritchard and pop-singer Wes Nelson have teamed up to celebrate the launch of the new Lipton Kombucha range with free dance lessons at a giant boombox. Hosted at Battersea Power Station, the ‘Komboomcha Box’ offered a day of feel-good tunes and activities to reignite the nation’s love for dancing.
Dancing in the public eye once again, Curtis Pritchard kicked off the ‘Komboomcha Box’ magic, uniting with a professional dance instructor to teach the public cha-cha dance moves. Powered by the uplifting spirit of Lipton Kombucha, the free lessons aimed to get the nation dancing again, after new research from Lipton Ice Tea revealed that half of Brits are terrified to dance out in public, despite 7 in 10 (72%) feeling happier after dancing.
Curtis Pritchard said:“I’m thrilled to have teamed up with Lipton Ice Tea to help the nation rediscover the joy of dance with the Lipton Kombucha. For me, dancing has always been a source of happiness and confidence, so it’s been fantastic to join forces with Wes and share that energy with everyone at Battersea Power Station. Whether you’re a pro or just fancy a bit of fun, we should all welcome in the summer with an uplifting cha-cha-cha!”
Fueled by the delicious fizz of Lipton Kombucha, Wes Nelson took to the boombox stage for the first-ever live performance of his new track ‘Kombucha-cha’, which launched alongside a dance-led music video shot in Camden Market. Alongside this, Wes played his tracks Drive, Nice To Meet Ya, Yellow and Fly Away before uniting with Curtis on stage.
The
feel-good vibes continued throughout the day, as Londoners were
treated to a curated feel-good playlist, and free samples of Lipton
Kombucha; a vibrant blend of naturally fermented tea, live cultures, and
real fruit flavours. Available in three delicious flavours: Strawberry
Mint, Raspberry and Mango Passionfruit, the feel-good vibe goes hand in
hand with the happy sensation of dancing, making you feel alive with
teas that are bursting with life.
To see highlights from the Lipton Komboomcha box, watch HERE.
Credits
Client: Lipton Iced Tea
PR: Pangolin PR
Production: Grand Visual
Sampling: ID Agency
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