Aer Lingus 'Plan B': Uncommon Creative Studio scores a timely win
Petrol-flavoured egg carries bitter climate message
Airalo’s ‘Pack The Internet’ campaign reveals naked ambition
Aldi and Taylor Herring make fashion mintier
April Fools' Day round-up 2026
I was fooled once, dear readers, so this year I endeavour to list the offending campaigns that might otherwise hoodwink you (when you most suspect it), so be wary, readers, and happy April Fools' Day
Health messaging is getting more approachable
Mekanism and Joint Venture have created ‘Colonoscopy Reminder’, an OOH-led awareness campaign and trailer that typifies the modern light-hearted approach to health concerns
Missing People reminds true crime viewers that real people are behind the story
Dulux dog returns in colourful comeback
Tony’s Chocolonely stages a live wrestling match in King’s Cross Station
