Creative Moment Archive:
January, 2026
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Stunt Watch: On the Beach’s Beckham ad, New Balance’s dip into local cuisine and BIC’s Italian ‘glow up’
Hermès and the rise of hand-drawn luxury
Premier Inn parades Pantone-matched pyjamas
IKEA says a lot with a little, but maybe there’s more to it?
Boots x Anya Hindmarch revisit the pharmacy's 70's style in new concept store
Influencer marketing is a mixed bag, but who’s getting it right?
Creative Corner: On The Beach, The Traitors and Oxfam
PR Stunt Watch: Barbie, Badenoch and some water-based behavioural science from Gatorade
Creative Corner: Living memorials, Mikel chooses Pixel and Sephora's spicy lip gloss
Liquid Death and e.l.f. Cosmetics make for a bizarre pairing
In Living Memory: Saatchi & Saatchi and British Heart Foundation celebrate the lives saved by science in new nationwide campaign
Odeon celebrates a 'Quiet Christmas' for those who choose to spend it alone
Is Lego's AI and tech expansion a brick too far?
Experian demystifies finance using fairy tales
Creative Profile: Asma Humayun, founder of a solely female-owned production house in Pakistan, talks about stories that matter
Netflix dials in a great series launch
Franco Manca proves that participation beats promotion
Lego Education puts AI policy in children's hands
