
Creative Moment Archive:
May, 2025
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Stunt Watch: Mountain Dew tattoos, Kraken’s fish ice cream and Torquay United’s Hawaiian garms

Creative Corner: Online dating disruptor Hinge gets romantic, Asics introduces a paw-some new recruit and remix your leftovers with POM Tortillas

Grooming brands are redefining body positivity in 2025

Why soft toys are the new Pokémon cards

Dark Horses creates Tokyo-inspired retro 90s arcade game for Nissan Formula E team ahead of its home race in the city

Coca-Cola serves up a nostalgic montage

Asics combines the internet’s biggest obsessions

Uncommon’s Ecover ad plays with location-specific themes

GTA VI trailer: the advert that broke the internet

Overcoming a crisis of creative confidence

Stunt Watch: Damson Idris’ formula for success, Lego’s F1 playtime and Pope Francis’ popemobile saves lives

The thinking behind Koto Studio’s Amazon rebrand

How does Subway and Ikea’s social beef rank in the corporate trolling canon?

Carlsberg and Liverpool FC legends reunite in film to celebrate the Miracle Match of 2005

Creative Corner: Lego's life-size cars, more ball games please and fancy a chat with Salvador Dalí?

HARIBO Nostalgix launches with new ‘Kids Voices’ film by long-standing creative partners Quiet Storm

Creative oddities and brand shenanigans: RIMOWA's pre-loved prestige, Wedgwood's AI playground, Bologna FC's cradle recruits

Leo Burnett and McDonald’s turn up the heat with new ‘Make It Hot’ platform

PG Tips and New Commercial Arts launch new campaign with Monkey and Emily Atack

Macmillan Cancer Support unveils “Faces of Cancer” campaign

Lingokids addresses parents’ complex relationship with children’s screentime

Vodafone Idea takes an analogue approach to a technical problem

Stunt Watch Easter Awards: did you win?

Why Nike is embracing the long form trend

Creative Corner: McVities' Chocolate Digestives wronged, Peppa Pig's real name, and Luke Littler champions Deliveroo's Best Kebab Award

LIVE. LAUGH. ROUGH: welcoming conversations about London homelessness with a set of doormats
