Creative Moment Archive:
May, 2025
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Stunt Watch: Mountain Dew tattoos, Kraken’s fish ice cream and Torquay United’s Hawaiian garms
Creative Corner: Online dating disruptor Hinge gets romantic, Asics introduces a paw-some new recruit and remix your leftovers with POM Tortillas
Grooming brands are redefining body positivity in 2025
Why soft toys are the new Pokémon cards
Dark Horses creates Tokyo-inspired retro 90s arcade game for Nissan Formula E team ahead of its home race in the city
Coca-Cola serves up a nostalgic montage
Asics combines the internet’s biggest obsessions
Uncommon’s Ecover ad plays with location-specific themes
GTA VI trailer: the advert that broke the internet
Overcoming a crisis of creative confidence
Stunt Watch: Damson Idris’ formula for success, Lego’s F1 playtime and Pope Francis’ popemobile saves lives
The thinking behind Koto Studio’s Amazon rebrand
How does Subway and Ikea’s social beef rank in the corporate trolling canon?
Carlsberg and Liverpool FC legends reunite in film to celebrate the Miracle Match of 2005
Creative Corner: Lego's life-size cars, more ball games please and fancy a chat with Salvador Dalí?
HARIBO Nostalgix launches with new ‘Kids Voices’ film by long-standing creative partners Quiet Storm
Creative oddities and brand shenanigans: RIMOWA's pre-loved prestige, Wedgwood's AI playground, Bologna FC's cradle recruits
Leo Burnett and McDonald’s turn up the heat with new ‘Make It Hot’ platform
PG Tips and New Commercial Arts launch new campaign with Monkey and Emily Atack
Macmillan Cancer Support unveils “Faces of Cancer” campaign
Lingokids addresses parents’ complex relationship with children’s screentime
Vodafone Idea takes an analogue approach to a technical problem
Stunt Watch Easter Awards: did you win?
Why Nike is embracing the long form trend
Creative Corner: McVities' Chocolate Digestives wronged, Peppa Pig's real name, and Luke Littler champions Deliveroo's Best Kebab Award
LIVE. LAUGH. ROUGH: welcoming conversations about London homelessness with a set of doormats
