WWF uses an African elephant roaming around London to highlight wildlife trafficking
WWF hologram elephants are an unmissable way to raise awareness of wildlife crime
Ikea displays its last plastic straw at The Design Museum
New York Public Library grabs attention with this novel idea
Stand up to Cancer challenges gamers, but can it overcome people’s charity-month fatigue?
Roald Dahl’s Matilda faces up to Trump
Does Xbox’s Fanchise Model campaign highlight how ad agencies are trumping PR agencies?
This is really a PR idea, so how come an advertising agency is using it to win prizes?
Bud Light’s genius ‘victory fridges’ unlock the power of a good stunt
The unlocking of Bud Light’s fridges to give Cleveland Browns fans free beer when their team won (at last!) created an unexpected media storm
