Beavertown’s balloon beats boredom

Beavertown and Here Be Dragons have subverted the clichéd ‘floating your product down The Thames’ stunt by instead opting to float above it.

Here Be Dragons is giving competition winners the chance to enjoy a ride in ‘the UK's highest pub’ (and the ‘World's first’ pub on a hot air balloon) for Beavertown Brewery, taking to the skies over bank holiday weekend, serving ice cold Neck Oils at 1,000 feet.

The Skulloon Tavern is described as ‘a living embodiment of the Never Normal ethos that the brewery represents’, encouraging audiences to Stick Their Neck Out and do things a little differently.

The stunt is grounded in research commissioned by the brewery, which found that one in 10 Brits hold back from doing what they want to do in life due to fear of judgement from others.

A study of 2,000 adults found 51 per cent wish their life was more spontaneous, while 25 per cent feel ‘stuck’ in their daily routine. And 45 per cent admit to being creatures of habit.

As a result, 67 per cent admit they do the same thing every August Bank Holiday, despite 46 per cent wishing they could be more spontaneous during the extended weekend.

It will take flight on Saturday, 23rd August and give Brits a chance to visit the pub in a way that is a little more out there.

Tom Rainsford, spokesperson for Beavertown said: “We are a nation of people holding ourselves back. But we believe life gets a lot more interesting when you stick your neck out, embrace spontaneity, and dare to do things differently.”

It also emerged that nearly two-thirds (64 per cent) claimed to have not done the one thing they’ve always dreamed of, because they always ‘play it safe’.

Tom Rainsford added: “Too often, we stick to what we know out of habit or convenience, but exciting things rarely happen when we play it safe. That’s why we’re shaking things up this bank holiday - with almost a third of the UK listing a trip to the pub as their non-negotiable bank holiday plan, we thought we’d give you the chance to enjoy a pint a bit further north of your usual beer garden. Why settle for ground-level plans when you can take things to a whole new height?”