From founding his own public relations firm, to running the biggest accounts at some of the UK’s most awarded creative agencies including Fallon, Mother, Wieden+Kennedy, and as MD at Exposure, Aaron Cole has served in almost every senior brand strategy and management role there is, on both the agency and client side. He is currently chief marketing officer at THE OUT, part of Jaguar Land Rover’s mobility venture. He also mentors at UAL:Central St Martins.
Adam Hunt is the creative director of White Label Comedy - the social media, digital marketing and creative agency powered by comedy writers and copywriters. With a career that straddled the worlds of broadcast TV and branded content - Adam has also Produced The One Show (the BBC’s flagship entertainment show, with 4 million viewers on a good night), and generated creative ideas (and written scripts) for brands of all shapes and sizes - including Xbox UK, Uber, Plated.com, Rev, Curaleaf and Magellan Healthcare.
Andy Mackenzie, creative partner at BPL Marketing, says he never walks away from a challenge, but likes having fun whilst doing it. Before joining BPL, Andy worked in senior creative roles at Dialogue 141, Ogilvy Action and Tarantula. Andy believes that technology has led to huge differences in the way creatives work and how the creative output can be affected, which is why he is as eager today as he was when he left education to try and learn new things and then use his many years of experience to know how best to apply them.
Carla Greco is digital communications and content manager at Radioactive Waste Management (RWM), where she has departmental budget responsibility of up to £750k, covering print, digital and social. A recent project was creating an accessible site for people to gain information about geological disposal, where a creative approach was essential in order to tell the story within tight rules and guidelines. Before her present role, Carla spent over 20 years in London ad agencies and on the client side. Her eclectic portfolio shows a unique understanding of marketing strategy and includes winning 14 awards, as a creative individual first and then as a creative manager. Carla is well positioned for all that Brexit threatens, as she has dual nationality, holding both British and Italian passports.
Claire Bridges is chief spark and founder of leading UK creative training consultancy Now Go Create, whose philosophy is that everyone can be creative. A former WPP agency consumer MD and creative director, Claire has trained over 10,000 people around the world to oil their creative wheels and is one of only 55 people in the world to hold an MSc in Innovation, Creativity and Leadership. Claire’s book In Your Creative Element documents her work with some of the world’s biggest brands in her previous 20-year PR career and focuses on the practical application of creativity for business.
As head of Art of McCann London, expanding McCann’s design offering has been key to Dan’s role. Since his appointment in 2016, he has helped McCann win multiple awards, including a Cannes Lion Grand Prix in an inaugural category in 2018 for Microsoft’s 'Design Lab Originals: Fanchise model’. Prior to McCann, Dan was creative director at two of the world’s biggest and most successful branding agencies. With those learnt philosophies in mind he is helping to ensure that branding is becoming an integral part of advertising.
Founding Alfred in 2013, with a plethora of consumer and corporate issues experience, Dan leads the business and is responsible for all outputs, including the creative. His experience spans the full spectrum, from traditional through to social, influencers and content with a range of brands. From ambitious scale-ups, through to household names that need to change the game.
Don is a board director at Hope & Glory and works across a broad variety of brands delivering creative work across a range of large-scale projects and day-to-day retained clients. Having joined following a stint at boutique agencies as a senior account exec back in 2012, his time at H&G has been spent delivering creative work across sectors ranging from consumer tech and entertainment to travel, food, drinks and retail. Current clients include the likes of IKEA, Uber, Symington Family Estates, Jim Beam, Maker’s Mark and The House of Suntory – amongst others within the wider Edrington-Beam Suntory drinks portfolio.
Frederico Roberto believes in the power of ideas and how they can still change the world. He’s been working in creative advertising and communications for the past 20 years and has worked in both Portugal and the UK for different global markets like EMEA, LATAM and Africa. Samsung, HP, Fox International Channels, Nestlé, Bentley Motors, Xbox, Colgate, Virgin Active, Bentley Motors and BP are some of the clients he has worked for and he’s now the EMEA Senior Creative Director at the U-Studio/Oliver, Unilever’s onsite agency. Frederico Roberto has won more than 40 international awards including Cannes Lions, the South American El Ojo and the UK’s DADIs and BIMAs and has judged Festivals such as D&AD, New York Festivals and the Dubai Lynx.
Gabi is a creative director with 12 years’ industry experience. She has spent the last 6 at Iris, where she currently leads the charge on adidas Women and Training. She is a mentor for D&AD New Blood Shift and a judge at the Creative Moment Awards. She’s driven by creating work with substance and style, leading teams and taking people with her to the top.
Gemma is a creative director with experience in developing and delivering big brand campaigns. From creating flavour-boosting moustache wax for whiskey connoisseurs to shooting a pin-up calendar for ‘happy’ hens and producing a £1,000 ice-cream cool bag with Alexander Wang. She has previously worked at a number of award-winning creative agencies – from Mischief to Unity, Tin Man and The Academy. Gemma previously led the creative team at Golin London, responsible for brand planning, developing creative platforms, ideas and content for global and UK brands.
Graham is the founder and Chairman of Frank, a multi-award winning creative consumer agency. He is the creative force behind many of the agency’s most famous campaigns. These days he also has a few other irons in the fire, most notably his role as a Dutch Uncle™ to other businesses in the marketing services sector and beyond. www.mydutchuncle.nl
Graham Hinton is chairman of Splash Worldwide, a creative technology agency that he helped to found 14 years ago. Prior to that he spent his life running creative agencies. Graham took over as joint chairman and CEO of the ad agency DMB&B in 1985 following the calamitous merger of DMM and Benton & Bowles, famously described at the time as akin to ’Rescuing people off the Titanic on the Hindenberg’, leading it to be Campaign’s Agency of the Year within 18 months and then moving after 10 years to Bates Dorland. He was president of the IPA from 1997 to 1999 and chairman of the History of Advertising Trust for 20 years, standing down last year. He passionately believes in preserving the best creative work from the past to inspire the future. The work Graham is most proud of is for the Department of Transport – Drink/Drive and Speed Kills. He spent a couple of years as a creative consultant before joining the founding partners to set up Splash.
Grant is the Global ECD of iris based in London. He works alongside CCO Shaun McIlrath on pushing iris’ global creative output forward. During his time at iris he has led the award-winning Moon For All Mankind VR experience for Samsung, led the design team for the 2012 Olympic Mascots, developed Johnnie Walker's F1 branded content series 'Step Inside The Circuit' and the 'Force Of Black' platform for adidas' partnership with the All Blacks. He is the co-author of Newsjacking published by Thames and Hudson and is a regular speaker and juror at creative industry events.
Guy Moore is a Creative Director at VCCP where he works on all accounts across the board. He’s been in the business for over thirty years and during that time he’s amassed numerous awards including a Grand Prix at Cannes, Gold and Black Lions, D&AD silver pencils and numerous entries into the book. Nothing excites and scares him more than a blank layout pad.
James Cross has been creative director at BBC Creative since 2017, along with his long-time creative partner Tim Jones. Before this, James and Tim worked at McCann offices in Manchester, Prague, Berlin and Birmingham, Big, JWT and BMB. They've created many groundbreaking and imaginative creative campaigns, namely the BBC's popular advertising campaign for the 2018 Russia World Cup, for which they won a D&AD Yellow Pencil amongst numerous other awards.
Jo is ‘Britain’s first black female advertising creative director’ (The Design Council UK) and a creative founder of UK ‘Integration’. Jo has created award-winning work from London Soho to Cairo – Atlanta to Fayetteville – Chicago to Dubai. Her career in the industry has been built around understanding the personal and political challenges of the global consumer and the emotional and authentic brand connections needed to bridge that gap. Now in London and looking for her next adventure, Jo consults globally. She’s recently judged D&AD, Gerety Awards and Cannes Lions Eurobest. Jo mentors and gives back always; from lecturing to promoting creative diversity within the industry.
During Jo’s scarily long PR career she’s delivered award winning work for some of the world's most famous brands, including Xbox, PlayStation, BlackBerry and Marie Curie Cancer Care. In 2015 Jo was promoted to the role of Creative Director at Fever and has been integral to transforming the creative output and culture of the agency. Fever has since won a number of awards in both the PR and advertising sectors - most recently scooping five awards at the 2018 Brand Film Festival for the ‘NOW TV gets grimey for the Walking Dead' campaign.
John has worked at 10 agencies in London, Sydney and New York during his career. He won D&AD and Campaign press and poster awards for his work on Olympus cameras, Fiat and Benson & Hedges. Along with his partner Chris Herring, John became the most awarded Creative team in Europe earning many more awards for creative work across British Rail, Vauxhall, Reebok and Smirnoff to name a few. Offered the opportunity to start an agency with Nick Mustoe of Lowes, John joined as a founding partner of Mustoe Merriman Herring Levy in 1993. Nick Mustoe promptly bought back the business in 2010, incorporating design, PR, Social Media and Digital specialists and renaming it Kindred. John continues to produce adverts at Kindred to this day, the oldest person in the agency, by many years.
Jordan was a late comer in to the world of PR after studying his first degree as a mature student, graduating from Leeds Beckett at the tender age of 30. Having worked a series of paid internships (paid, always paid, as all internships should be) alongside his degree, he took a role as Creative Account Manager at Leeds and London based PR agency, Hatch. After a brief spell in the world of freelance account management, he now resides at freuds as a creative, across accounts like Facebook, KFC, PHE, Durex, Mars, First4Adoption and more. Ideas, not design.
From funeral directors to the world’s fastest growing social networks, confectionary to the planet’s largest circus, oil to entire cities, Kev has conceived and consulted on some of the highest profile brands and organisations in the world. Using his unique form of facilitation, he currently heads up creativity at one of London’s most prestigious comms agencies while also helping flame the creative fires of the group’s 3000+ strong network. Kev is known for his winning work on the European Union, McDonald’s, Sainsbury’s, Aviva, giffgaff, Samsung, HSBC and one of the world’s highest profile property developers Land Securities. Kev is committed to personally mentoring the PR industry’s next generation of Creative Directors.
Having helped develop Grayling's creative offering over the past year, Kevan is now a creative at Eulogy and working across its range of consumer, tech and B2B clients. Creative highlights up to now have included leading creative on Huawei's global social media accounts, having Freddie Flintoff and BetStars team up for a World Cup tune, and creating the Hilton Pride Colada.
Kim established her career within the new business and PR teams at Havas Sport and Entertainment Cake, generating creative and innovative ideas for clients such as EE and its premier sponsorship of Wembley, BAFTA and Glastonbury as well as Virgin Atlantic, Barclays, and Coca Cola. Kim joined Talker Tailor Trouble Maker from its inception where she was quickly promoted to Creative Lead, making her the youngest black female creative leader in the industry. Her role at Talker Tailor saw her heading up the creative for clients including Deliveroo, Mastercard, Tastecard, Poundland and Pernod Ricard as well as winning culturally significant and challenger brands for the agency such as Vice. Kim is experienced in delivering innovative, authentic and challenging creative as well as keeping herself imbedded in culture garnering great insight and contacts.
After graduating from Sussex University, Kristina started her career in the Cotswolds at start-up agency Curious PR, before moving to London and settling down at Golin. In June 2019, Kristina joined strategic and creative advisory firm Blurred as a Consultant, mainly working on brands' purpose and internal comms. Kristina's client portfolio has included Coca-Cola, StockX, Marriott International, Adobe CC, Reckitt Benckiser, Zurich, npower Business Solutions, PA Consulting.
Laura Thomas is DeVries Global’s first global executive VP of culture and influence, adding worldwide responsibilities to the ones she already has as head of the agency’s UK creative intelligence practice. Thomas’ role focuses on driving the agency’s command of culture and trends and evolving strategies as new channels, platforms and technologies emerge. Prior to this, Thomas led upstream strategy work for P&G beauty brands led out of the DeVries London office whilst also collaborating with teams on strategy and creative executions for the office's top clients including PepsiCo and Zippo. Thomas began her career as a news aide at the Washington Post, where she wrote for both the Style and Outlook sections. Her writing has also appeared in titles such as the Washingtonian, Cosmopolitan magazine, the Boston Herald, and Laptop magazine.
Leila is creative director at Lewis having recently been with Amnesty International. Before this role Leila worked for PR firms Bell Pottinger and Weber Shandwick in senior creative roles. Leila’s awards include a Gold Stevie, an award for best Twitter Profile, and she was Silver Young PR Lion Winner in June 2014 at Cannes. Leila has a passion for great marketing campaigns, but it’s not all about work, she also loves writing, films, theatre, performing and red wine.
Lottë is partner at freuds having worked previously as creative director at agency Teneo Blue Rubicon. Prior to this, in 2012, Lottë was the founder of consumer brand agency, Surname & Surname, where she worked with the founders of Hailo to redefine how London used black cabs; with Heathrow to raise its luxury retail credentials and launch Terminal 2; and with Argos during its steepest period of change, telling a story around its position as a leading digital player. For some years before setting-up Surname & Surname, Lottë worked at the forefront of some of the UK’s most controversial tech advances and privacy issues up until Facebook’s IPO in 2012. This work included the multi-award winning 2010 General Election campaign, pioneering platform capabilities and putting social media at the heart of political and consumer coverage in the six weeks prior to polling day.
Lucinda is UK managing director at Adhesive which has offices in London, Sydney, and Auckland. With over 17 years' global and UK communications experience, Lucinda delivers creative campaigns that get consumers talking. With stints at Frank and Fever under her belt, her current role has seen her taking the helm at the London office for award-winning communications agency Adhesive. Her client experience includes Sky, Discover Los Angeles, American Express, HTC, Penfolds wine and Mercedes-Benz. A passionate amateur photographer – she is 'mildly' obsessed with Instagram.
Creative director of Harvard, Marc has over 18 years’ experience working with some of the world's best-loved brands, creating big ideas for Jaguar, McDonald's, Cisco, Dropbox, Vodafone, UBS and the Tate Gallery. His diverse background means he can solve creative problems holistically, from a digital, social, PR and advertising perspective using his expertise across creative strategy, design and art direction, advertising and film. If he’s not creating big ideas you’ll no doubt find him zooming around on his beloved Triumph motorbike – his all-time favourite gadget and inspiration-finder. Marc is also one of the founding members of Chime Q 🏳️🌈, the inter-agency LGBTQ+.
Mark Perkins is executive creative director at W. His award-winning work includes Missing Type for the NHS and Christmas Tinner for retailer GAME. His awards include a Cannes Lion for Creative Excellence, Drum Marketing Award Grand Prix, and a double winner of PR Week’s Campaign of the Year. Most recently he created the Craig Revel Horwood ‘Head of Taste’ campaign for PG Tips and ‘Women of Camden’, the first feminist football shirt, for Camden Town Brewery and the Fawcett Society.
Matt is creative director at Cow and responsible for leading ideas. Over the last few years he has developed several award-winning creative ideas across PR and social media, including #ThePussycatRiot viral campaign and the return of the Green Cross Code Man. Recent ideas include Napercise, the first gym class where participants did nothing but sleep, a Netflix binge-watching hotel, contactless donation dogs, an Instagram Travel Agency and a cafe where diners paid for their food with exercise.
CEO and founder, Meredith O’Shaughnessy is an award-winning creative strategist who leads innovative brands to pioneer bold, experience-led engagements that deliver cut-through, ensuring they are at the forefront of the emerging experience economy. Trusted by multinational brands such as Unilever, Marriott and Whirlpool Meredith brings stories to life through captivating, immersive experiential campaigns. Other clients also include Manolo Blahnik, Nyetimber, Bang & Olufsen and Microsoft. A UK Creative Ambassador for the GREAT Campaign, named “The Pop-Up Queen of London” by the London Evening Standard and Highly Commended “Consultant of the Year” at the Global Women in Marketing Awards 2019 her work is regularly featured in the global media from Vogue to The Independent, BBC to CBS.
Naresh immerses himself in the idea and craft. Dedicated to every project he has also spent time starting up a consulting collective for social enterprises, Pride in London and started out working as a creative strategist in Vientiane, Stuttgart and Berlin before embarking on his career in advertising in London. He has won the UK Cannes Young Lion with the Guardian, UK, a short film festival in Thailand, nominated for best fiction at the Singapore Short Film Festival and was an artist in residence at the Jattiwangi Art Festival, Indonesia.
Nathan is a creative director at FleishmanHillard Fishburn, his work supports the ideation and delivery of world-class creative campaigns. Over the years he’s worked on award-winning campaigns for Inspired by Iceland, The BBC Earth, Tate Galleries, Jaguar Land Rover, Virgin and AOL/Huff Po to name a few. He believes that PR is at its most powerful when a brand can authentically connect with the culture of the people it wants to reach.
CEO and founder of Blurred, Nik started her career at agencies Ketchum and Band & Brown (now Citizen). At Band & Brown Nik met Gerry Hopkinson and they set up Unity together when Nik was 29. Unity won over 500 industry awards for client work as well as ‘Agency of the Year’ multiple times. Nik’s client portfolio has included Coca-Cola, Facebook, M&S, Lego, Disney, Whitbread, Lloyds and BT. In January 2018, Nik sold her stake in Unity and founded Blurred alongside Katy Stolliday and Stuart Lambert in October 2018. Nik also co-founded/invested in agency Tin Man, and has stakes in a number of other businesses including, Allbright, the group behind London’s first private members club for working women.
With an MA in art history, Oliver has been fulfilling a creative role as an art director at BBH for over 5 years. Previously, working as an account manager for AMV BBDO, Oliver managed some big brands such as Guinness and Pepsi Max. Previous experience also includes the BBC and M&C Saatchi, and he also has a Cannes Lion to his name. In his own words, "he is a creative who draws and writes".
Ollie has over a decade's experience in the PR industry and now heads up earned creative at Good Relations. He has worked for many of the UK's best-known brands, including Barclays, John Lewis, Virgin Media, Match.com and Moonpig, picking up numerous award and pitch wins along the way. In his creative career, Ollie has introduced Britain to the practice of entomophagy (that's eating insects to you and I), built a 270mph g-force photobooth, turned eligible singletons into action heroes and helped double sign-ups to the UK's organ donation register.
Paul generates ideas and strategies for brands to help them connect better with consumers. He has a passion for creativity and a masters degree in studying how the use of creativity can impact businesses. He likes nothing more than a brief and blank piece of paper.
Pete Mountstevens co-runs the leading independent agency Taylor Herring and is the creative architect behind some of the most highly rewarded and innovative campaigns in recent years. Clients include Samsung, Sky, Greggs, Mills & Boon and UKTV. Pete has won over 30 national awards in the last three years across multiple sectors and accounts including his most recent work with Samsung.
An award-winning, commercially minded and hands-on creative director, Razvan is a creative partner for Wings (the UK based creative leadership lab) having returned to London after a three-year contract as Chief Creative Officer for McCann Prague. Known for leading the way for all the agencies he has worked for – from winning their first big international awards (like Cannes Lions, Eurobest or Epica) to building some of the most competitive creative departments in the market. He graduated in law but passionately pursued a creative career and for over 20 years now, he has supported brands such as: Bata, Coca-Cola, ING Bank, Mastercard, ĽOreal, Porsche or Vodafone - to name but a few.
With around 20 years of agency experience under his belt, Rick has worked on some of the biggest brand names in the world achieving front-page client coverage on titles as diverse as the Guardian and Daily Star, major features on BBC peak shows and had clients trending on social channels. Having started out working in a full service agency, Rick takes a holistic view of PR and its place in the marketing mix. This approach has proven invaluable as the media landscape has evolved at a rapid pace in recent years and he has embraced the opportunities created by the new social media channels and further convergence of PR and other disciplines such as SEO and social media. After a period as MD of in a consumer specialist agency, he set up his own venture, Smoking Gun PR in January 2010 with wife Vanessa where they set about proving the impact strategic PR can have on an organisation.
Sarah is creative director at Speed Communications, and before this worked at TVC; Wethink.co.uk; and Lexis PR. A previous manager describes her as: “A very smart cookie. She is every PR agency’s dream as she can crack a brief in a very short time with great connection between insight, brand and a wow idea.”
Sue joined Grey London in July 2016 to run the European Nomad business as well as work on Marks and Spencer, `Jacobs and P&G. She started her career at Lowe Howard – Spink as a writer cutting her teeth on accounts such as Vauxhall, Smirnoff and Reebok. After 7 years, she moved to M&C Saatchi as a group head to work on British Airways, Fosters lager and The Royal Opera House. She moved to Ogilvy in 2000 where she led the creative for American Express, WWF and Huggies; she also worked across some of the world’s most revered brands such as Ford, Comfort, Dove, MTV and BP. In a move to Publicis Sue ran the Nestle, SMA, Nescafe, Buxton Water, Maggi and Westjet accounts. During Sue's career, she has won numerous creative awards including a Cannes gold Lion for Vauxhall "Nice", One Show, BTAA, Eurobest, London International Awards, Creative Circle and The Clio. She has regularly sat on award juries for D&AD, Clio and Creative Circle as well as a panel speaker at industry events. She proudly sits on the Circle Collective board, a social enterprise that encourages diversity in the workplace and helping young people to work. She is also a SheSays mentor.
Tony has been in the advertising industry for 37 years starting at Saatchi and Saatchi in the early 80s. He has worked in many of the UK’s top agencies rising to creative director at CDP, Simons Palmer Denton Clemmow and Johnson, TBWA and Leo Burnett. He has served as ECD at DDB Chicago on the global McDonald’s business. He has also founded and run his own agencies at home and in the UAE. As a writer he has been highly awarded at the World’s top ceremonies including winning top honours at Cannes and D&AD and also served on the juries of the most globally recognised award schemes. An all-round creative thinker, he writes a regular feature on mental wellbeing under the pseudonym Vocal Tone. Having brought through some of advertising’s major creative leaders he also helps emerging talent having been the external assessor of Falmouth University’s MA Advertising course. He is currently a freelance creative director and actively writing for top brands in the UK and abroad and of course, Creative Moment.
Will Holloway is senior creative at Fever PR where clients include NOW TV, PlayStation Europe and Google. Before this Will was at agency Access Emanate where he worked on lifestyle PR campaigns for Philips Male Shaving and Grooming, Philips Sonicare and Kettle Chips. Will launched Ubisoft titles including Tom Clancy's The Division, Far Cry Primal, Rainbow 6 Siege and Assassin's Creed Syndicate. He also worked on the launch of Philips Sonicare products and the launch of Volkswagen's 'Play the Road' project.