From founding his own public relations firm, to running the biggest accounts at some of the UK’s most awarded creative agencies including Fallon, Mother, Wieden+Kennedy, and as MD at Exposure, Aaron Cole has served in almost every senior brand strategy and management role there is, on both the agency and client side. He is currently chief marketing officer at THE OUT, part of Jaguar Land Rover’s mobility venture. He also mentors at UAL:Central St Martins.
Adam Hunt is the creative director of White Label Comedy - the social media, digital marketing and creative agency powered by comedy writers and copywriters. With a career that straddled the worlds of broadcast TV and branded content - Adam has also Produced The One Show (the BBC’s flagship entertainment show, with 4 million viewers on a good night), and generated creative ideas (and written scripts) for brands of all shapes and sizes - including Xbox UK, Uber, Plated.com, Rev, Curaleaf and Magellan Healthcare.
Al is a fellow of the RSA and a founding member of St Luke’s, an independent, management-owned creative agency. Al has worked with HEINEKEN: Heineken, Bulmers & Old Mout; Diageo: Tanqueray; Zacapa: KP Snacks: Tyrrell’s, Popchips, KP Nuts; Ocado, Mail Newspapers and Which?
Ala is executive creative director at London-based creative agency, mud orange. Trained as a graphic designer, Ala spent the early years of his creative career at various design studios and agencies. These included brands such as Marks & Spencer, Network Rail, and Somerset House. He then joined Dorling Kindersley at Penguin Randomhouse where he specialised in web and book design. He then founded his own design studio, Ala Uddin Design, focussed on engaging diverse audiences. At mud orange, he brings effective and dynamic creative direction for brands looking to truly resonate with broader audiences.
Alex is co-founder of and strategy lead at Revolt. He co-founded Revolt in 2017 in response to his belief in brands using ethics, value, and voice to genuinely enact change. Revolt works with clients in three key ways to ensure actions speak louder than words: as a Purpose Consultancy, an Activity Agency, and a Change Accelerator. Alex began his career at Ogilvy before spending over ten years at AMV BBDO. There he created two of the most awarded global campaigns of the past decade while leading strategy across EMEA.
Alexandra graduated from the University of Bristol in 2016 and has been at London-based agency Tin Man Communications since 2018. She has worked across a number of creative and media campaigns for the likes of Hilton Hotels, Ferrero, Virgin Media & Trainline. She is also an advocate of opening up the conversation about mental health both in the workplace and further afield.
Alice started her career as a designer before transitioning to a broader creative role at Frank, working across clients such as Burger King, Aldi & Huawei. She now works as part of Grayling’s Ignite team, championing the agencies creative offering across a range of consumer and corporate clients, and using her design background to craft killer content.
With thirty years’ experience at the heart of design and innovation in the healthcare and FMCG sectors spanning Design Business Association, Novartis Consumer Health, Reckitt Benckiser and Pure Realisation, which he founded, Andrew joined GlaxoSmithKline in 2011. As vice president of design and innovation, Andrew has continued to push the boundaries of perception of design across 146+ markets for 25+ global brands, including Panadol, Sensodyne, Theraflu, and Flonase. Andrew’s mission at GSK is to embed world class design thinking and culture across all customer touchpoints.
Between 2011-2018 Andy Lockley was one of the driving forces behind Grey’s phenomenal creative renaissance, the most awarded period in the agency’s 100 year history. Helping brands contribute to pop culture with extraordinary objects, experiences and behaviours, and as one of Grey’s most experienced creative leaders, he also sat on Grey's global creative council promoting creative excellence across the network. He has a long list of awards under his belt, landing his first major creative award (a yellow D&AD pencil) before he had landed his first job. Starting his career at Gold Greenlees Trott, Andy went on to work with St Lukes, Publicis, TBWA, Fallon, Dentsu, 18 Feet and Rising, Valenstein & Fatt and is now creative partner at Havas. Somewhere Up North is
Andy Mackenzie, creative partner at BPL Marketing, says he never walks away from a challenge, but likes having fun whilst doing it. Before joining BPL, Andy worked in senior creative roles at Dialogue 141, Ogilvy Action and Tarantula. Andy believes that technology has led to huge differences in the way creatives work and how the creative output can be affected, which is why he is as eager today as he was when he left education to try and learn new things and then use his many years of experience to know how best to apply them.
Arif is co-founder and creative strategy director at a London creative shop, mud orange. After making the transition from consultancy at EY, Arif went on to join Ogilvy and then later ODD, to work on some of the biggest brands in the country including Vodafone, Boots, and Tesco. Alongside his Creative Strategy, Arif has written two national reports, 'The Great British Ramadan' and 'Modest Fashion: The Industry's Best kept Secret', to help brands understand and engage with the burgeoning Muslim consumer. At mud orange, he now works across lifestyle and tech brands while providing a strategic specialism in Muslim audiences. Away from work, he is a failed rapper in denial.
Hailing from the US, Austin is currently an associate creative director at FCB Inferno in London. Across his 10-year career, he’s worked on a large range of local and international clients, and his campaigns have won him numerous awards including gold at Cannes, D&AD pencils, and a Grand Prix at Eurobest. In his spare time, he’s an avid comic book collector, and will happily talk your ear off about the 23 different kinds of Kryptonite and their varying effects on Superman.
Ben began his advertising career at Still Price Lintas working on Peperami, and the global Lynx/Axe account. In 1996 he became St Luke’s first hiring, heading up the IKEA account. During his 5 years at St Luke’s Ben ran IKEA, HSBC, and the agency’s digital division, as managing partner. Ben left to set up his own consultancy, and in 2004 Ben was reunited with David Buonaguidi (the ex-St Luke’s creative director) at Karmarama where he became the partner responsible for client service and running the business. In the last 13 years, Ben has been responsible for managing the Karma Comms Group of companies as well as continuing to have a hands-on role with Karmarama clients. In his role as Group CEO, he has brought together nearly 280 employees under the Karma Comms Group banner (covering CRM, data, design, digital, TV & content production, mobile, social media & PR as well as advertising), through a combination of organic growth, mergers and acquisitions. During that period Karmarama grew from a small agency to the UK’s largest independent communications company. In December 2016 he oversaw the sale of the agency to Accenture. Ben sits on the IPA Council and was featured in the Sunday Times 500 most influential people in Britain 2015.
Carla Greco is digital communications and content manager at Radioactive Waste Management (RWM), where she has departmental budget responsibility of up to £750k, covering print, digital and social. A recent project was creating an accessible site for people to gain information about geological disposal, where a creative approach was essential in order to tell the story within tight rules and guidelines. Before her present role, Carla spent over 20 years in London ad agencies and on the client side. Her eclectic portfolio shows a unique understanding of marketing strategy and includes winning 14 awards, as a creative individual first and then as a creative manager. Carla is well positioned for all that Brexit threatens, as she has dual nationality, holding both British and Italian passports.
Chris joined Droga5 from Wieden+Kennedy in 2016. He has helped transform Droga5 London’s design department into the only advertising agency to be peer-voted a Top 30 Design Studio in 2019. Over his career he has worked on brands as diverse as Uniqlo, The Tide, Three and Peroni, and won awards for identity design, digital and ad campaigns for Coal Drops Yard, Volvo and Puma.
Chris is a multi-award-winning creative director. In 2019, he successfully beat Kylie Jenner’s record for the most-liked picture on Instagram and was named in TIME magazine’s 25 Most Influential People on the Internet. In 2020, he co-founded social and PR agency Happy Yolk. He enjoys nothing more than coming up with big ideas that get brands talked about, everywhere. He’s also a fan of Tottenham Hotspurs, plain white t-shirts and the WWF Attitude era.
Chris started out on the account management side of PR agency life, but quickly discovered a love for ideas, innovation and creative craft. He has over a decade of experience activating campaigns for leading lifestyle, blue-chip and FMCG brands including Bacardi, BMW, Cadbury, Nando’s, Nestle, Nintendo, and Under Armour.
Claire Bridges is chief spark and founder of leading UK creative training consultancy Now Go Create, whose philosophy is that everyone can be creative. A former WPP agency consumer MD and creative director, Claire has trained over 10,000 people around the world to oil their creative wheels and is one of only 55 people in the world to hold an MSc in Innovation, Creativity and Leadership. Claire’s book In Your Creative Element documents her work with some of the world’s biggest brands in her previous 20-year PR career and focuses on the practical application of creativity for business.
Dan is strategy director of the Distillery, the strategy and creative team within freuds. With journalism and copywriting shaping his early career, Dan developed brand strategy experience at GREY, Engine, Exposure and Impero before taking on the role at freuds helping businesses and brands build positive roles in culture, and more meaningful relationships with customers.
As head of Art of McCann London, expanding McCann’s design offering has been key to Dan’s role. Since his appointment in 2016, he has helped McCann win multiple awards, including a Cannes Lion Grand Prix in an inaugural category in 2018 for Microsoft’s 'Design Lab Originals: Fanchise model’. Prior to McCann, Dan was creative director at two of the world’s biggest and most successful branding agencies. With those learnt philosophies in mind he is helping to ensure that branding is becoming an integral part of advertising.
Founding Alfred in 2013, with a plethora of consumer and corporate issues experience, Dan leads the business and is responsible for all outputs, including the creative. His experience spans the full spectrum, from traditional through to social, influencers and content with a range of brands. From ambitious scale-ups, through to household names that need to change the game.
Daniel is director of Sentient Communications, a creative strategy shop he founded last year, that helps brands and businesses to meaningfully connect to audiences. Clients include M&S, The London Resort, Pernod Ricard and Nekton. Prior to that he spent 25 years building some of the most successful domestic and international agencies including Harrison Cowley, Trimedia, Grayling and Atomic. But it’s client work which has always been his passion. From being global creative director at British Airways and Hilton Hotels, to reversing a ten-year decline in natural cork and sending PayPal into space, his work has been recognised with awards across marketing, digital, social and digital. He was one of the architects of McJob, a creator of Love Food Hate Waste and, famously, was asked to step down after winning one of the most sought-after government campaigns. “It was the pitch everyone wanted, and the team did a stunning job. Maybe they just didn’t appreciate my honesty,” he says.
As a trained theatre producer turned management consultant, Daniel helps companies to solve business problems using immersive entertainment. Whether that's how to create an online experience that engages at-home audiences, how to bring abstract ideas to life in real-world simulations, or how to create shared experiences for remote team-bonding. Founded in 2017 to create immersive theatre for brands, Swamp Motel pivoted to focus on immersive digital entertainment in early 2020, launching the critically-acclaimed Plymouth Point gothic thriller in April. This was followed by the sequel The Mermaid's Tongue. In October, Swamp Motel partnered with Verizon Media to deliver Project Midnight an online, immersive storytelling experience.
Daniel is a copywriter who's worked in creative copy and editorial creation both client and agency side for over seven years. In that time he's worked with brands like Unilever, Mitsubishi, MoneySuperMarket, Currys PC World, Revolution Bars, Hyundai, and Aegean Airlines. He's an occasional copywriting lecturer, a former DMA Awards judge, and a frankly awful surfer.
Don is a board director at Hope & Glory and works across a broad variety of brands delivering creative work across a range of large-scale projects and day-to-day retained clients. Having joined following a stint at boutique agencies as a senior account exec back in 2012, his time at H&G has been spent delivering creative work across sectors ranging from consumer tech and entertainment to travel, food, drinks and retail. Current clients include the likes of IKEA, Uber, Symington Family Estates, Jim Beam, Maker’s Mark and The House of Suntory – amongst others within the wider Edrington-Beam Suntory drinks portfolio.
Duncan Rogers is a senior designer at Dentsu mcgarrybowen London. A London College of Communication Alumni whose typefaces have appeared in Creative Review, Slanted’s Typodarium Calendars, Best of Behance Typography and Computer Arts Magazine.
As managing director, Emma leads the global team at ITB building talent-based integrated marketing strategies on behalf of brands with people & IP of influence. With almost 20 years’ experience in the entertainment industry, Emma has unparalleled skills in the crafting and execution of talent-led brand deals across all verticals. Starting her career in talent management, Emma developed her expertise in project management and negotiation of corporate sponsorship as well as building a trusted network of celebrity talent, agents, and industry professionals. Following stints agency-side Emma joined ITB heading up celebrity procurement for global brands including H&M, Chivas, Dior, and Calvin Klein.
Farhad Divecha is the managing director and founder of AccuraCast, a leading digital marketing agency and the longest-running independent social media and search marketing agency in the UK. Farhad has over 20 years of industry experience and specialises in digital strategy, search engine marketing, social media marketing, international business, e-commerce, mobile commerce, product marketing and growth analytics. Farhad’s vision, technical know-how and drive have been instrumental in turning AccuraCast into the highly successful agency that it is today.
Flo is the creative director at Shutterstock where she specialises in digital marketing, brand performance, conversion optimization, and sales enablement for the brand. Over the past four years, Flo has built a collaborative team culture partnering closely with leadership across the company to drive creative campaigns resulting in award-winning work. With over 10 years of experience as a creative leader, Flo is a designer and marketer at heart. She previously held senior creative titles at companies including Macy’s, Haier America, and Consumer Dynamics.
Frederico Roberto believes in the power of ideas and how they can still change the world. He’s been working in creative advertising and communications for the past 20 years and has worked in both Portugal and the UK for different global markets like EMEA, LATAM and APAC. Samsung, HP, Fox International Channels, Nestlé, Bentley Motors, Xbox, Colgate, Virgin Active, Bentley Motors, Unilever and BP are some of the clients he has worked for. He’s now the executive creative director at Interweave Agency in London and Athens. Frederico Roberto has won more than 40 international awards including Cannes Lions, the South American El Ojo and the UK’s DADIs and BIMAs and has been judging several prestigious international festivals such as Dubai Lynx, D&AD and New York Festivals.
Gabi is a creative director with 12 years’ industry experience. She has spent the last 6 at Iris, where she currently leads the charge on adidas Women and Training. She is a mentor for D&AD New Blood Shift and a judge at the Creative Moment Awards. She’s driven by creating work with substance and style, leading teams and taking people with her to the top.
Gareth Leeding is the executive creative director at socially-led creative agency We Are Social. As one of the first creatives employed by the agency, Gareth has spent 8 years delivering multi-award winning campaigns for brands like adidas, Audi, Guinness, and YouTube. In 2018, he co-founded the agency’s first specialist division: We Are Social Sport, with the goal of rewriting the rules of sports marketing. His culturally-led creative work is widely recognised in the industry thanks to iconic campaigns such as Pogba x Stormzy and Tango Squad FC.
Gavin is Hope & Glory’s creative director. He’s largely responsible for delivering creative campaigns for brands including IKEA, O2, Uber and Facebook. Gavin learnt what good looks like from some of the greats at Frank PR, Resonate and Mischief. As a result, he spends a great deal of time pursuing original ideas and looking for new ways to do things. He hopes he inspires the H&G team along the way. He loves a pun and likes to occasionally tell people he won a Cannes Lion.
Gemma is a creative director with experience in developing and delivering big brand campaigns. From creating flavour-boosting moustache wax for whiskey connoisseurs to shooting a pin-up calendar for ‘happy’ hens and producing a £1,000 ice-cream cool bag with Alexander Wang. She has previously worked at a number of award-winning creative agencies – from Mischief to Unity, Tin Man and The Academy. Gemma previously led the creative team at Golin London, responsible for brand planning, developing creative platforms, ideas and content for global and UK brands.
Georgie has over 10 years’ communications experience managing public relations and marketing campaigns for clients spanning a wide range of businesses. Georgie has worked in a range of agency and in house roles and before joining MHP two years ago, Georgie was head of marketing and communications at one of the UK’s largest film and television financers and producers, Ingenious Media. Her role at Ingenious was to lead the company’s sales support and profile-raising activity for the UK film and television industry across international markets. Georgie’s clients at MHP include some of the UK’s most prestigious brands, including Revolut and Nationwide Building Society.
Graham is the founder and Chairman of Frank, a multi-award winning creative consumer agency. He is the creative force behind many of the agency’s most famous campaigns. These days he also has a few other irons in the fire, most notably his role as a Dutch Uncle™ to other businesses in the marketing services sector and beyond. www.mydutchuncle.nl
Graham Hinton is chairman of Splash Worldwide, a creative technology agency that he helped to found 14 years ago. Prior to that he spent his life running creative agencies. Graham took over as joint chairman and CEO of the ad agency DMB&B in 1985 following the calamitous merger of DMM and Benton & Bowles, famously described at the time as akin to ’Rescuing people off the Titanic on the Hindenberg’, leading it to be Campaign’s Agency of the Year within 18 months and then moving after 10 years to Bates Dorland. He was president of the IPA from 1997 to 1999 and chairman of the History of Advertising Trust for 20 years, standing down last year. He passionately believes in preserving the best creative work from the past to inspire the future. The work Graham is most proud of is for the Department of Transport – Drink/Drive and Speed Kills. He spent a couple of years as a creative consultant before joining the founding partners to set up Splash.
Grant is the Global ECD of iris based in London. He works alongside CCO Shaun McIlrath on pushing iris’ global creative output forward. During his time at iris he has led the award-winning Moon For All Mankind VR experience for Samsung, led the design team for the 2012 Olympic Mascots, developed Johnnie Walker's F1 branded content series 'Step Inside The Circuit' and the 'Force Of Black' platform for adidas' partnership with the All Blacks. He is the co-author of Newsjacking published by Thames and Hudson and is a regular speaker and juror at creative industry events.
Guy Moore is creative partner and co-founder at Creative Coalition. Previously Guy was creative director at VCCP where he worked on all accounts across the board. He’s been in the business for over thirty years and during that time he’s amassed numerous awards including a Grand Prix at Cannes, Gold and Black Lions, D&AD silver pencils and numerous entries into the book. Nothing excites and scares him more than a blank layout pad.
Henry likes simple ideas that make a big impact. From putting an Olympian on eBay to DNA testing an entire village in the Cotswolds, his work generates news, achieves commercial success, and, most importantly, makes people smile.
Jack leads the experience design offering at Great State. He has over 15 years’ experience in digital, heading-up teams at The BIO Agency, Deep Focus - ENGINE and Sapient before joining Great State in 2016. His approach to creative direction spans design, UX and CX to bring brands like Nestlé, Universal, Santander, The Royal Navy and Honda closer to consumers through memorable, insight-led creative experiences.
Jack creates attention-grabbing, culturally relevant work for clients ranging from LEGO to Honda to E.ON. With a decade in the industry, he also has previous experience at The Brooklyn Brothers, M&C Saatchi PR and Kaper. Career highlights have included bringing a full-size Bugatti made of LEGO to the UK, creating a 16ft set of working lungs for E.ON, taking on a series of worldwide Driven Challenges with the Range Rover Sport, launching the original House of Peroni and creating the world’s first Twitter dress for EE. He is passionate about bringing talent into the industry from a range of backgrounds and helps mentor the next generation of creatives through schemes including D&AD’s Shift.
James has worked in the OOH (out of home) sector for close to 20 years, the last 10 of which at Kinetic. He has experience working across multiple categories and directly with clients ranging from Unilever, to Jaguar Land Rover to CHANEL. For 8 years he was embedded at Mindshare running the OOH team. He currently runs the creative solutions and innovation team, Kinetic Active.
James Cross has been creative director at BBC Creative since 2017, along with his long-time creative partner Tim Jones. Before this, James and Tim worked at McCann offices in Manchester, Prague, Berlin and Birmingham, Big, JWT and BMB. They've created many groundbreaking and imaginative creative campaigns, namely the BBC's popular advertising campaign for the 2018 Russia World Cup, for which they won a D&AD Yellow Pencil amongst numerous other awards.
James is managing partner at Hope&Glory PR, an agency that works with a broad range of clients including O2, IKEA, The Royal Mint, Sony, adidas, Edrington-Beam Suntory, HTC, Facebook, LinkedIn, Uber, Pokemon ... and a heap of other brands to boot. Before starting Hope&Glory, James spent 13 years at Fishburn Hedges Group. In 2004, he co-founded consumer brand shop, Seventy Seven. James was listed in PR Week's 29 under 29 list in 2012 and shortlisted as 'the brightest young social media communicator' in the 2013 UK Social Media Communications Awards.
James is co-founder of Taylor Herring, an award-winning, independent communications agency that has landed over 50 major industry awards in a wide variety of sectors including culture and media, technology, retail, FMCG, automotive, travel and sport. Client partners include; BBC Worldwide, Coca Cola, Channel 4, Diageo, Disney, easyJet, Greggs, Innocent, Kellogg's, Paddy Power, Red Bull, Samsung, Sky and UKTV. A few years ago James co-founded The Poke, a site which is a hub for internet comedy and viral content. An incubator for writing, production and performing talent.
Jamie is a creative director overseeing the PR and social department at Karmarama, part of Accenture Interactive. Working as part of the agency to create fully integrated campaigns, with culturally led ideas, whatever the channel. Previously at John Doe Communications he’s worked across a client list which includes: Facebook, Beats by Dre, The British Army, NCS, Pernod-Ricard, Secret Cinema, Plusnet, Sony PlayStation, The Institute of Coding and Oatly – all incorporating a mix of PR, content production, influencer partnerships and experiential events.
Janet Hare is client director at Source PR, an award-winning agency based in Chester, Cheshire. She has more than 20 years’ experience in journalism and PR, in-house and in-agency. In her early career, she worked in the press office of two controversial and exciting projects – The National Lottery and the Millennium Dome – giving her a baptism of fire that has never extinguished her love of all things comms and marketing. After a stint in a London-based PR agency, she worked at BT in its corporate press office, where she was responsible for representing the whole of the company to the North West media.
Jo is ‘Britain’s first black female advertising creative director’ (The Design Council UK) and a creative founder of UK ‘Integration’. Jo has created award-winning work from London Soho to Cairo – Atlanta to Fayetteville – Chicago to Dubai. Her career in the industry has been built around understanding the personal and political challenges of the global consumer and the emotional and authentic brand connections needed to bridge that gap. Now in London and looking for her next adventure, Jo consults globally. She’s recently judged D&AD, Gerety Awards and Cannes Lions Eurobest. Jo mentors and gives back always; from lecturing to promoting creative diversity within the industry.
During Jo’s scarily long PR career she’s delivered award winning work for some of the world's most famous brands, including Xbox, PlayStation, BlackBerry and Marie Curie Cancer Care. In 2015 Jo was promoted to the role of Creative Director at Fever and has been integral to transforming the creative output and culture of the agency. Fever has since won a number of awards in both the PR and advertising sectors - most recently scooping five awards at the 2018 Brand Film Festival for the ‘NOW TV gets grimey for the Walking Dead' campaign.
Joe is a highly experienced creative director and the founder of WEEKEND, a creative production company that straddles both commercial and broadcast, creating everything from TVC’s to TV shows and the vast, shape-shifting world of 'content' in between. He has held senior development roles at both the BBC and Sony Pictures, before launching his own global production company in 2017. Joe has created films, adverts and TV shows all over the world, in places as diverse as Tokyo, San Francisco, Amsterdam, Dubai, Shanghai and Wolverhampton.
John has almost 25 years’ experience as a brand and marketing expert across a variety of sectors from food and sports to healthcare. He left the world of corporate marketing in 2012 to work within more commercial business development and strategic agency roles. John subsequently joined Mural Republic in 2015.
John “Marshall” Katheder is a senior writer and strategist at Ogilvy UK. He provides awarding-winning editorial content and conceptual copywriting (for as many brands as he can). He also moonlights as a journalist. Originally from Florida, his career spans the gamut from alligator wrestler to Time Out contributor.
John has worked at 10 agencies in London, Sydney and New York during his career. He won D&AD and Campaign press and poster awards for his work on Olympus cameras, Fiat and Benson & Hedges. Along with his partner Chris Herring, John became the most awarded Creative team in Europe earning many more awards for creative work across British Rail, Vauxhall, Reebok and Smirnoff to name a few. Offered the opportunity to start an agency with Nick Mustoe of Lowes, John joined as a founding partner of Mustoe Merriman Herring Levy in 1993. Nick Mustoe promptly bought back the business in 2010, incorporating design, PR, Social Media and Digital specialists and renaming it Kindred. John continues to produce adverts at Kindred to this day, the oldest person in the agency, by many years.
Jon is Executive Creative Director at Westco Communications, an agency that specialises in public and third sector communications. He has spent more than 20 years in London advertising agencies including BBH, Leo Burnett and HHCL/United. Before his current role, he was Creative Director of the content agency Archant Dialogue, and spent 3 years as Lead Creative at the Daily Mail.
Jon Williams is a 20+ year veteran of the ad industry working at some of the biggest global agencies, including Grey as European CCO for r almost 10 years. He has now launched The Liberty Guild, embracing a new way of working based on the idea that creatives should be paid for their ideas, not their time and have really forward-thinking views on talent. During his lengthy career Jon developed the first genuinely interactive TV ad ever broadcast, the first mobile enabled posters and the iPint the world’s first native branded application for the iPhone. His personal work has seen him stack up awards, winning over 300 international awards, including Cannes, D&AD and Effies. While at Grey he deployed a 2000 strong pan-EMEA co-creation platform that allowed the best teams to be put forward for the right jobs regardless of the geographical challenges, out of this initiative the Liberty Guild was born.
Jonathan’s unique experience from being a classical musician to a theatrical designer has led him to the world of film and animation production and the creation and production of large-scale content-led live events. From the Game of Thrones world premiere at the Tower of London to the launch of Sky Q to major car launches. As MD and creative director of Studio Giggle he creatively directs teams of people to deliver extraordinary things.
Jordan was a late comer in to the world of PR after studying his first degree as a mature student, graduating from Leeds Beckett at the tender age of 30. Having worked a series of paid internships (paid, always paid, as all internships should be) alongside his degree, he took a role as Creative Account Manager at Leeds and London based PR agency, Hatch. After a brief spell in the world of freelance account management, he now resides at freuds as a creative, across accounts like Facebook, KFC, PHE, Durex, Mars, First4Adoption and more. Ideas, not design.
Julian is a creative problem solver at heart who loves to tell a good story. He believes that brilliant ideas are made up of three simple components; brutal simplicity, bravery to push boundaries, the impact of which can be clearly defined. He’s been fortunate enough to apply that passion to the likes of Pizza Hut Restaurants, EE, Capcom and Southern Comfort to name a few. And even more fortunate to win a few awards along the way.
From funeral directors to the world’s fastest growing social networks, confectionary to the planet’s largest circus, oil to entire cities, Kev has conceived and consulted on some of the highest profile brands and organisations in the world. Using his unique form of facilitation, he currently heads up creativity at one of London’s most prestigious comms agencies while also helping flame the creative fires of the group’s 3000+ strong network. Kev is known for his winning work on the European Union, McDonald’s, Sainsbury’s, Aviva, giffgaff, Samsung, HSBC and one of the world’s highest profile property developers Land Securities. Kev is committed to personally mentoring the PR industry’s next generation of Creative Directors.
Having helped develop Grayling's creative offering over the past year, Kevan is now a creative at Eulogy and working across its range of consumer, tech and B2B clients. Creative highlights up to now have included leading creative on Huawei's global social media accounts, having Freddie Flintoff and BetStars team up for a World Cup tune, and creating the Hilton Pride Colada.
Kevin brings 14+ years of analytics experience to the table, helping major brands grow across the globe. Coming from an academic background in Economics and Sociology, he’s going beyond the sales impact of marketing, looking at a bigger picture, and taking traffic or brand metric impact into consideration. A specialty field is his work with electronic brands on measuring and perfecting launch-and-sustain strategies. Next to his daily work, Kevin sits on the I-COM incrementality council and is actively involved in global discussions on methods for measuring the incremental impact of marketing. When not talking analytics, he can be found hiking or cycling in the mountains.
Kim established her career within the new business and PR teams at Havas Sport and Entertainment Cake, generating creative and innovative ideas for clients such as EE and its premier sponsorship of Wembley, BAFTA and Glastonbury as well as Virgin Atlantic, Barclays, and Coca Cola. Kim joined Talker Tailor Trouble Maker from its inception where she was quickly promoted to Creative Lead, making her the youngest black female creative leader in the industry. Her role at Talker Tailor saw her heading up the creative for clients including Deliveroo, Mastercard, Tastecard, Poundland and Pernod Ricard as well as winning culturally significant and challenger brands for the agency such as Vice. Kim is experienced in delivering innovative, authentic and challenging creative as well as keeping herself imbedded in culture garnering great insight and contacts.
After graduating from Sussex University, Kristina started her career in the Cotswolds at start-up agency Curious PR, before moving to London and settling down at Golin. In June 2019, Kristina joined strategic and creative advisory firm Blurred as a Consultant, mainly working on brands' purpose and internal comms. Kristina's client portfolio has included Coca-Cola, StockX, Marriott International, Adobe CC, Reckitt Benckiser, Zurich, npower Business Solutions, PA Consulting.
Laura Thomas is DeVries Global’s first global executive VP of culture and influence, adding worldwide responsibilities to the ones she already has as head of the agency’s UK creative intelligence practice. Thomas’ role focuses on driving the agency’s command of culture and trends and evolving strategies as new channels, platforms and technologies emerge. Prior to this, Thomas led upstream strategy work for P&G beauty brands led out of the DeVries London office whilst also collaborating with teams on strategy and creative executions for the office's top clients including PepsiCo and Zippo. Thomas began her career as a news aide at the Washington Post, where she wrote for both the Style and Outlook sections. Her writing has also appeared in titles such as the Washingtonian, Cosmopolitan magazine, the Boston Herald, and Laptop magazine.
Leila is creative director at Portland, previously at Lewis and Amnesty International. Leila has also worked for PR firms Bell Pottinger and Weber Shandwick in senior creative roles. Leila’s awards include a Gold Stevie, an award for best Twitter Profile, and she was Silver Young PR Lion Winner in June 2014 at Cannes. Leila has a passion for great marketing campaigns, but it’s not all about work, she also loves writing, films, theatre, performing, and red wine.
Lottë is partner at freuds having worked previously as creative director at agency Teneo Blue Rubicon. Prior to this, in 2012, Lottë was the founder of consumer brand agency, Surname & Surname, where she worked with the founders of Hailo to redefine how London used black cabs; with Heathrow to raise its luxury retail credentials and launch Terminal 2; and with Argos during its steepest period of change, telling a story around its position as a leading digital player. For some years before setting-up Surname & Surname, Lottë worked at the forefront of some of the UK’s most controversial tech advances and privacy issues up until Facebook’s IPO in 2012. This work included the multi-award winning 2010 General Election campaign, pioneering platform capabilities and putting social media at the heart of political and consumer coverage in the six weeks prior to polling day.
Lucinda is UK managing director at Adhesive which has offices in London, Sydney, and Auckland. With over 17 years' global and UK communications experience, Lucinda delivers creative campaigns that get consumers talking. With stints at Frank and Fever under her belt, her current role has seen her taking the helm at the London office for award-winning communications agency Adhesive. Her client experience includes Sky, Discover Los Angeles, American Express, HTC, Penfolds wine and Mercedes-Benz. A passionate amateur photographer – she is 'mildly' obsessed with Instagram.
Lucy is co-founder, editor, and publishing director for Creative Moment and has worked in advertising and media for 20 years. Determined to retain its 'by creatives, for creatives' brand, Lucy believes it is this authentic approach that earns Creative Moment its solid reputation for honest writing about worthy campaigns.
Creative director of Harvard, Marc has over 18 years’ experience working with some of the world's best-loved brands, creating big ideas for Jaguar, McDonald's, Cisco, Dropbox, Vodafone, UBS and the Tate Gallery. His diverse background means he can solve creative problems holistically, from a digital, social, PR and advertising perspective using his expertise across creative strategy, design and art direction, advertising and film. If he’s not creating big ideas you’ll no doubt find him zooming around on his beloved Triumph motorbike – his all-time favourite gadget and inspiration-finder. Marc is also one of the founding members of Chime Q 🏳️🌈, the inter-agency LGBTQ+.
Mark Perkins is a creative director at Cow. He worked at the agency from 2000-2012 and rejoined in the summer of 2020 after five years as CD at MHP-Engine and three years as ECD at W. His work includes Missing Type for the NHS blood donation, The Beezza: Pizza for Bees for Papa John's, Christmas Tinner for GAME, Store of Modern Childhood and The Silent Choir for The Children's Society, and Engineering is for Girls Too for Jaguar Land Rover. Along the way he has won over 100 major awards including four Cannes Lions, including Gold in Health and a Bronze for Creative Excellence, three D&D Pencils, and winner of the PRCA Campaign of the Year. .
Matt Lever is CCO at BMB where he works across a diverse range of clients including Samsung, Farrow & Ball, LinkedIn, Pernod Ricard, Pataks, LEGOLAND, and Gymbox. Over the course of his career, he’s worked at creative agencies including VCCP, DLKW Lowe, MCBD, RCKR/Y&R, and TBWA, as well as a two-year stint at Wieden + Kennedy in Portland, Oregon. He’s created work for brands including Nike, Domino’s, Facebook, O2, Macmillan Cancer Support, Transport for London, Old Spice, Kraft, Coca Cola, Playstation and Morrisons; winning awards from all the major shows including D&AD, Cannes Lions, Clios, and British Arrows, to name but a few.
Matt is creative director at Cow and responsible for leading ideas. Over the last few years he has developed several award-winning creative ideas across PR and social media, including #ThePussycatRiot viral campaign and the return of the Green Cross Code Man. Recent ideas include Napercise, the first gym class where participants did nothing but sleep, a Netflix binge-watching hotel, contactless donation dogs, an Instagram Travel Agency and a cafe where diners paid for their food with exercise.
CEO and founder, Meredith O’Shaughnessy is an award-winning creative strategist who leads innovative brands to pioneer bold, experience-led engagements that deliver cut-through, ensuring they are at the forefront of the emerging experience economy. Trusted by multinational brands such as Unilever, Marriott and Whirlpool Meredith brings stories to life through captivating, immersive experiential campaigns. Other clients also include Manolo Blahnik, Nyetimber, Bang & Olufsen and Microsoft. A UK Creative Ambassador for the GREAT Campaign, named “The Pop-Up Queen of London” by the London Evening Standard and Highly Commended “Consultant of the Year” at the Global Women in Marketing Awards 2019 her work is regularly featured in the global media from Vogue to The Independent, BBC to CBS.
Michele Arnese began his career as a management consultant for international companies and brands across Europe, but in 2008 he co-founded sonic branding agency amp. He changed his work perspective from the brand perspective to the audible one. A space where he can unify his competence in strategy with his music studies and passion for everything musical. Michele has worked across brands such as Porsche, BBVA, Geberit, BMW, UniCredit, MINI, Triumph, The Linde Group and has won a range of international for his work with amp. Michele has a strong multicultural background, speaking German, Italian, English and French. His multiculturalism has supported amp’s unrivalled ability to work on a massively global scale – creating sound identities for brands over a multitude of cultures.
The founder and chief creative officer of 180heartbeats + JUNG v MATT, the Warsaw agency, that now has its first foreign office in London. Under Mikołaj's creative leadership, the agency has won over 280 awards, including Cannes Lions, Clio, NYF, Epica, and Eurobest. It was also awarded the 10th Independent Agency of the Year Award by Cannes Lions Global Creativity Report 2019. Born in Warsaw, he loves his work and the people he works with.
Mitun is the founder of KRPT°, a creative comms agency that believes that advertising can stand for more by helping brands build real connections with their audience through deep insight and collaboration. Driven by their proprietary creator hub platform, a tool which manages a community of cultural curators within emerging and established scenes globally, KRPT° gathers trend defining insights that shape their award winning campaigns. Make Art, Not Ads.
Naresh immerses himself in the idea and craft. Dedicated to every project he has also spent time starting up a consulting collective for social enterprises, Pride in London and started out working as a creative strategist in Vientiane, Stuttgart and Berlin before embarking on his career in advertising in London. He has won the UK Cannes Young Lion with the Guardian, UK, a short film festival in Thailand, nominated for best fiction at the Singapore Short Film Festival and was an artist in residence at the Jattiwangi Art Festival, Indonesia.
Nathan is senior director at VIRTUE Worldwide having previously worked as a creative director at FleishmanHillard Fishburn. His work supports the ideation and delivery of world-class creative campaigns. Over the years he’s worked on award-winning campaigns for Inspired by Iceland, The BBC Earth, Tate Galleries, Jaguar Land Rover, Virgin and AOL/Huff Po to name a few. He believes that PR is at its most powerful when a brand can authentically connect with the culture of the people it wants to reach.
CEO and founder of Blurred, Nik started her career at agencies Ketchum and Band & Brown (now Citizen). At Band & Brown Nik met Gerry Hopkinson and they set up Unity together when Nik was 29. Unity won over 500 industry awards for client work as well as ‘Agency of the Year’ multiple times. Nik’s client portfolio has included Coca-Cola, Facebook, M&S, Lego, Disney, Whitbread, Lloyds and BT. In January 2018, Nik sold her stake in Unity and founded Blurred alongside Katy Stolliday and Stuart Lambert in October 2018. Nik also co-founded/invested in agency Tin Man, and has stakes in a number of other businesses including, Allbright, the group behind London’s first private members club for working women.
With an MA in art history, Oliver has been fulfilling a creative role as an art director at BBH for over 5 years. Previously, working as an account manager for AMV BBDO, Oliver managed some big brands such as Guinness and Pepsi Max. Previous experience also includes the BBC and M&C Saatchi, and he also has a Cannes Lion to his name. In his own words, "he is a creative who draws and writes".
Ollie has over a decade's experience in the PR industry and now heads up earned creative at Good Relations. He has worked for many of the UK's best-known brands, including Barclays, John Lewis, Virgin Media, Match.com and Moonpig, picking up numerous award and pitch wins along the way. In his creative career, Ollie has introduced Britain to the practice of entomophagy (that's eating insects to you and I), built a 270mph g-force photobooth, turned eligible singletons into action heroes and helped double sign-ups to the UK's organ donation register.
Paul is an award-winning film maker working across branded content, television and advertising. He specialises in emotive human interest stories, but also loves to create comedy films too. His clients at Buddy include The Co-op, Cancer Research UK, Barclays Premier League, Google and TUI.
Paul generates ideas and strategies for brands to help them connect better with consumers. He has a passion for creativity and a masters degree in studying how the use of creativity can impact businesses. He likes nothing more than a brief and blank piece of paper.
Paulo Areas, creative partner at innovation agency Forever Beta, is a curious creative and relentless leader with a multi-disciplinary background across digital, mobile, performance, innovation, integrated comms. He spent much of his career heading up the creative departments at multinational agencies including Ogilvy Spain and Cheil Iberia, as well as time in Brasil, Portugal, Spain, and Korea. He has worked on brands such as Jeep, Chrysler, Magnum, Chesterfield, and Santander. He is also father to three girls.
Pete Mountstevens co-runs the leading independent agency Taylor Herring and is the creative architect behind some of the most highly rewarded and innovative campaigns in recent years. Clients include Samsung, Sky, Greggs, Mills & Boon and UKTV. Pete has won over 30 national awards in the last three years across multiple sectors and accounts including his most recent work with Samsung.
Peter is both founder and director at Alpaca, an award winning creative PR agency. They don’t do fluff. He started off as a bag carrier for an MP and now comes up with ideas to help people over 70 keep hold of their free TV license, encourage those watching non-league football to have their prostates checked and is currently spending a lot of time trying to get people to drink fresh beer. He now shares his office with his sons aged two and three, and listens to Oasis most days.
Phil is a global lead copywriter. He’s also spent 13 years as Mixmag’s live music editor, won a D&AD Wood Pencil for rebranding Moonpig, and used to write the rules for Monopoly at Hasbro. He’s a big fan of big picture ideas, bringing brand personalities to life, and telling stories that invite real people along for the ride. As a DJ he loves crafting journey-themed mixtapes, has made people smile and bounce at fests including Glastonbury, Creamfields, and Bluedot, once got to warm up for Bonobo... and finds writing about himself in the third person just a tiny bit weird.
Rachel helps to drive and inspire creativity at FleishmanHillard Fishburn where she works with the creative directors to shape the agency’s creative process. Aged four, she held her first solo art exhibition on her parent’s fridge, and since then has pursued a career that uses creativity and culture to create eye-catching campaigns that resonate with their intended audiences. Rachel has worked for some of the world’s most iconic brands, including PlayStation, Samsung, and Penguin Random House, helping to plan their PR and digital marketing strategies at both UK and European levels. She’s adept at crafting stories that work for local and pan-European audiences, from attention-grabbing picture stories to carefully honed research pieces.
Ravi has spent the last 20 years working with his creative partner (and best friend) Andy Mancuso. Like any good partnership, we have a shared ethos; Ideas are king. That’s what we’ve always believed and that is what is always at the heart of what we do. Together we’ve worked at some brilliant agencies, across some iconic brands and both love to champion/mentor young creative talent.
An award-winning, commercially minded and hands-on creative director, Razvan is a creative partner for Wings (the UK based creative leadership lab) having returned to London after a three-year contract as Chief Creative Officer for McCann Prague. Known for leading the way for all the agencies he has worked for – from winning their first big international awards (like Cannes Lions, Eurobest or Epica) to building some of the most competitive creative departments in the market. He graduated in law but passionately pursued a creative career and for over 20 years now, he has supported brands such as: Bata, Coca-Cola, ING Bank, Mastercard, ĽOreal, Porsche or Vodafone - to name but a few.
Rich is founder and director at agency Radioactive PR which has two offices in Gloucester and Manchester, and before this worked at agencies 10 Yetis and then Frank PR. In April 2017, Rich’s book Myths of PR was published by Kogan Page. Within a few days, it had become the best-selling PR book on Amazon.
An award-winning creative director with over 15 years' experience in the marketing game. With experience in above, below and through the line, and old enough to remember when there was actually a 'line'. Working for every kind of client - fashion, pharma, FMCG, you name it. Richard turned to advertising in 2005 as a last ditch attempt in the final year of college (he couldn't see himself making any money in arthouse film in the midlands). He's managed to bounce through the world of marketing to land a creative director role Wunderman Thompson today (with his partner and fellow Brummie, Christopher McKee), picking up a particular set of skills along the way that even Liam Neeson would be taken with. Richard and Christopher head up the BT account. Trying his luck on hundreds of briefs, and even managing to bag some shiny awards on a few. His interests pre lockdown. Cinema, art and alt rock. His interests in lockdown. Crisps.
A writer and creative director, Richard has worked in Dublin, Paris, and New York on global brands like IBM, American Express, Kodak and Citi. He is currently at Something Different, an agency based in Brooklyn, NYC. Whether building worldwide brand campaigns or driving local sales, his aims have always been to simplify complex messages, turn the usual into something a little more unusual, and never speak down to anyone. Someone once said he looked like Mark Zuckerberg.
With around 20 years of agency experience under his belt, Rick has worked on some of the biggest brand names in the world achieving front-page client coverage on titles as diverse as the Guardian and Daily Star, major features on BBC peak shows and had clients trending on social channels. Having started out working in a full service agency, Rick takes a holistic view of PR and its place in the marketing mix. This approach has proven invaluable as the media landscape has evolved at a rapid pace in recent years and he has embraced the opportunities created by the new social media channels and further convergence of PR and other disciplines such as SEO and social media. After a period as MD of in a consumer specialist agency, he set up his own venture, Smoking Gun PR in January 2010 with wife Vanessa where they set about proving the impact strategic PR can have on an organisation.
Sarah is creative director at Speed Communications, and before this worked at TVC; Wethink.co.uk; and Lexis PR. A previous manager describes her as: “A very smart cookie. She is every PR agency’s dream as she can crack a brief in a very short time with great connection between insight, brand and a wow idea.”
After 7 years at Saatchi & Saatchi London, then another 7 years at Droga5 New York and London, Howell took the reins as creative partner at Dark Horses at the start of 2019. Throughout his career, he’s won more than 20 Cannes Lions and back-to-back British Arrow Grand Prix amongst a hoard of others that he can’t remember.
Steve Strickland is one of PR's most experienced creative leaders. He has held top creative posts at Weber Shandwick, freuds and M&C Saatchi PR before starting his own business, alongside business partner, Gary Wheeldon. Talker Tailor Trouble Maker, despite being just two years old, has won multiple awards, grown from a team of two to almost twenty and has opened a small creative shop in New York. Steve started his career as a secretary, is married, no longer has brown hair and is super gay.
Sue joined Grey London in July 2016 to run the European Nomad business as well as work on Marks and Spencer, Jacobs and P&G. She started her career at Lowe Howard – Spink as a writer cutting her teeth on accounts such as Vauxhall, Smirnoff and Reebok. After 7 years, she moved to M&C Saatchi as a group head to work on British Airways, Fosters lager and The Royal Opera House. She moved to Ogilvy in 2000 where she led the creative for American Express, WWF and Huggies; she also worked across some of the world’s most revered brands such as Ford, Comfort, Dove, MTV and BP. In a move to Publicis Sue ran the Nestle, SMA, Nescafe, Buxton Water, Maggi and Westjet accounts. During Sue's career, she has won numerous creative awards including a Cannes gold Lion for Vauxhall "Nice", One Show, BTAA, Eurobest, London International Awards, Creative Circle and The Clio. She has regularly sat on award juries for D&AD, Clio and Creative Circle as well as a panel speaker at industry events. She proudly sits on the Circle Collective board, a social enterprise that encourages diversity in the workplace and helping young people to work. She is also a SheSays mentor.
Suhayla is a multidisciplinary creative director and stylist with almost 10 years of experience in commercial advertising and branding. Suhayla has worked closely on fashion shoots with magazines such as Elle, Marie Claire, LOVE and brands like Topshop. She founded Coco-nut Creative, an agency making content across fashion, lifestyle and music. Suhayla works mainly with film and photography and is enthusiastic about branding in relation to the digital age and innovation.
Along with creative partner Jim Hilson, Toby has been awarded as No 1 Creative Director in World Creative Rankings 2019, with a D&AD Black Pencil, back-to-back Cannes Titanium Lions, and a career haul of over 20 Grand Prix at Cannes, One Show, Clios and other global awards. Toby began his creative life at M&C Saatchi, moving to BBH then Wieden+Kennedy and has spent the last 8 years at AMVBBDO.
Tom is a campaigning specialist at Headland. He helped make David Attenborough’s Global Apollo Programme become a reality at COP21; a campaign that won IPRA’s best international NGO campaign in 2016. He advised 5Rights and Baroness Kidron on the Disrupted Childhood campaign to regulate social media and tech companies to better protect children. He created the Making Generation R campaign for veteran’s charity, Blesma, and he advises the UNHCR on MADE51, its refugee programme.
Tony has been in the advertising industry for 37 years starting at Saatchi and Saatchi in the early 80s. He has worked in many of the UK’s top agencies rising to creative director at CDP, Simons Palmer Denton Clemmow and Johnson, TBWA and Leo Burnett. He has served as ECD at DDB Chicago on the global McDonald’s business. He has also founded and run his own agencies at home and in the UAE. As a writer he has been highly awarded at the World’s top ceremonies including winning top honours at Cannes and D&AD and also served on the juries of the most globally recognised award schemes. An all-round creative thinker, he writes a regular feature on mental wellbeing under the pseudonym Vocal Tone. Having brought through some of advertising’s major creative leaders he also helps emerging talent having been the external assessor of Falmouth University’s MA Advertising course. He is currently a freelance creative director and actively writing for top brands in the UK and abroad and of course, Creative Moment.
Will Holloway is creative director at Fever PR where clients include NOW TV, PlayStation Europe and Google. Before this Will was at agency Access Emanate where he worked on lifestyle PR campaigns for Philips Male Shaving and Grooming, Philips Sonicare and Kettle Chips. Will launched Ubisoft titles including Tom Clancy's The Division, Far Cry Primal, Rainbow 6 Siege and Assassin's Creed Syndicate. He also worked on the launch of Philips Sonicare products and the launch of Volkswagen's 'Play the Road' project.