Andy Mackenzie, creative partner at BPL Marketing, says he never walks away from a challenge, but likes having fun whilst doing it. Before joining BPL, Andy worked in senior creative roles at Dialogue 141, Ogilvy Action and Tarantula. Andy believes that technology has led to huge differences in the way creatives work and how the creative output can be affected, which is why he is as eager today as he was when he left education to try and learn new things and then use his many years of experience to know how best to apply them.
Carla Greco is digital communications and content manager at Radioactive Waste Management (RWM), where she has departmental budget responsibility of up to £750k, covering print, digital and social. A recent project was creating an accessible site for people to gain information about geological disposal, where a creative approach was essential in order to tell the story within tight rules and guidelines. Before her present role, Carla spent over 20 years in London ad agencies and on the client side. Her eclectic portfolio shows a unique understanding of marketing strategy and includes winning 14 awards, as a creative individual first and then as a creative manager. Carla is well positioned for all that Brexit threatens, as she has dual nationality, holding both British and Italian passports.
Chris started out on the account management side of PR agency life, but quickly discovered a love for ideas, innovation and creative craft. He has over a decade of experience activating campaigns for leading lifestyle, blue-chip and FMCG brands including Bacardi, BMW, Cadbury, Nando’s, Nestle, Nintendo, and Under Armour.
Claire Bridges is chief spark and founder of leading UK creative training consultancy Now Go Create, whose philosophy is that everyone can be creative. A former WPP agency consumer MD and creative director, Claire has trained over 10,000 people around the world to oil their creative wheels and is one of only 55 people in the world to hold an MSc in Innovation, Creativity and Leadership. Claire’s book In Your Creative Element documents her work with some of the world’s biggest brands in her previous 20-year PR career and focuses on the practical application of creativity for business.
As head of Art of McCann London, expanding McCann’s design offering has been key to Dan’s role. Since his appointment in 2016, he has helped McCann win multiple awards, including a Cannes Lion Grand Prix in an inaugural category in 2018 for Microsoft’s 'Design Lab Originals: Fanchise model’. Prior to McCann, Dan was creative director at two of the world’s biggest and most successful branding agencies. With those learnt philosophies in mind he is helping to ensure that branding is becoming an integral part of advertising.
Founding Alfred in 2013, with a plethora of consumer and corporate issues experience, Dan leads the business and is responsible for all outputs, including the creative. His experience spans the full spectrum, from traditional through to social, influencers and content with a range of brands. From ambitious scale-ups, through to household names that need to change the game.
Daney Parker is the editor of PRmoment and Creative Moment. Daney has over 25 years' experience as a journalist, a career that she loves as she has always had a passion for words. Daney has experience as an agency copywriter and working in-house, but has spent the majority of her career as a B2B journalist. She’s been at PRmoment from the start and before this worked as features editor at Marketing Week. Daney is now enjoying writing about the phenomenal creative work and ideas generated in the campaigns we see on screen, online and in print today.
Daniel is director of Sentient Communications, a creative strategy shop he founded last year, that helps brands and businesses to meaningfully connect to audiences. Clients include M&S, The London Resort, Pernod Ricard and Nekton. Prior to that he spent 25 years building some of the most successful domestic and international agencies including Harrison Cowley, Trimedia, Grayling and Atomic. But it’s client work which has always been his passion. From being global creative director at British Airways and Hilton Hotels, to reversing a ten-year decline in natural cork and sending PayPal into space, his work has been recognised with awards across marketing, digital, social and digital. He was one of the architects of McJob, a creator of Love Food Hate Waste and, famously, was asked to step down after winning one of the most sought-after government campaigns. “It was the pitch everyone wanted, and the team did a stunning job. Maybe they just didn’t appreciate my honesty,” he says.
Don is a board director at Hope & Glory and works across a broad variety of brands delivering creative work across a range of large-scale projects and day-to-day retained clients. Having joined following a stint at boutique agencies as a senior account exec back in 2012, his time at H&G has been spent delivering creative work across sectors ranging from consumer tech and entertainment to travel, food, drinks and retail. Current clients include the likes of IKEA, Uber, Symington Family Estates, Jim Beam, Maker’s Mark and The House of Suntory – amongst others within the wider Edrington-Beam Suntory drinks portfolio.
Gavin is Hope & Glory’s creative director. He’s largely responsible for delivering creative campaigns for brands including IKEA, O2, Uber and Facebook. Gavin learnt what good looks like from some of the greats at Frank PR, Resonate and Mischief. As a result, he spends a great deal of time pursuing original ideas and looking for new ways to do things. He hopes he inspires the H&G team along the way. He loves a pun and likes to occasionally tell people he won a Cannes Lion.
Gemma is a creative director with experience in developing and delivering big brand campaigns. From creating flavour-boosting moustache wax for whiskey connoisseurs to shooting a pin-up calendar for ‘happy’ hens and producing a £1,000 ice-cream cool bag with Alexander Wang. She has previously worked at a number of award-winning creative agencies – from Mischief to Unity, Tin Man and The Academy. Gemma currently oversees the creative team at Golin London, responsible for brand planning, developing creative platforms, ideas and content for global and UK brands.
Graham is the founder and Chairman of Frank, a multi-award winning creative consumer agency. He is the creative force behind many of the agency’s most famous campaigns. These days he also has a few other irons in the fire, most notably his role as a Dutch Uncle™ to other businesses in the marketing services sector and beyond. www.mydutchuncle.nl
Graham Hinton is chairman of Splash Worldwide, a creative technology agency that he helped to found 14 years ago. Prior to that he spent his life running creative agencies. Graham took over as joint chairman and CEO of the ad agency DMB&B in 1985 following the calamitous merger of DMM and Benton & Bowles, famously described at the time as akin to ’Rescuing people off the Titanic on the Hindenberg’, leading it to be Campaign’s Agency of the Year within 18 months and then moving after 10 years to Bates Dorland. He was president of the IPA from 1997 to 1999 and chairman of the History of Advertising Trust for 20 years, standing down last year. He passionately believes in preserving the best creative work from the past to inspire the future. The work Graham is most proud of is for the Department of Transport – Drink/Drive and Speed Kills. He spent a couple of years as a creative consultant before joining the founding partners to set up Splash.
Guy Moore is a Creative Director at VCCP where he works on all accounts across the board. He’s been in the business for over thirty years and during that time he’s amassed numerous awards including a Grand Prix at Cannes, Gold and Black Lions, D&AD silver pencils and numerous entries into the book. Nothing excites and scares him more than a blank layout pad.
Henry likes simple ideas that make a big impact. From putting an Olympian on eBay to DNA testing an entire village in the Cotswolds, his work generates news, achieves commercial success, and, most importantly, makes people smile.
Ian is a public speaker, published author and founder of marketing agency Kemosabe. Ian says his purpose is: “To hook up the good people of industry and out the fakers, takers and tossers, helping the next generation through the industry minefield. I have an unwavering passion for delivering great work for great people, a fighter of what’s right and a backer of the good.” Ian is a marketer recognised as one of the founding leaders of experiential marketing, he is also a specialist in consumer engagement and a big fan of culture in all its forms.
James Cross has been creative director at BBC Creative since 2017, along with his long-time creative partner Tim Jones. Before this, James and Tim worked at McCann offices in Manchester, Prague, Berlin and Birmingham, Big, JWT and BMB. They've created many groundbreaking and imaginative creative campaigns, namely the BBC's popular advertising campaign for the 2018 Russia World Cup, for which they won a D&AD Yellow Pencil amongst numerous other awards.
James is managing partner at Hope&Glory PR, an agency that works with a broad range of clients including O2, IKEA, The Royal Mint, Sony, adidas, Edrington-Beam Suntory, HTC, Facebook, LinkedIn, Uber, Pokemon ... and a heap of other brands to boot. Before starting Hope&Glory, James spent 13 years at Fishburn Hedges Group. In 2004, he co-founded consumer brand shop, Seventy Seven. James was listed in PR Week's 29 under 29 list in 2012 and shortlisted as 'the brightest young social media communicator' in the 2013 UK Social Media Communications Awards.
James is co-founder of Taylor Herring, an award-winning, independent communications agency that has landed over 50 major industry awards in a wide variety of sectors including culture and media, technology, retail, FMCG, automotive, travel and sport. Client partners include; BBC Worldwide, Coca Cola, Channel 4, Diageo, Disney, easyJet, Greggs, Innocent, Kellogg's, Paddy Power, Red Bull, Samsung, Sky and UKTV. A few years ago James co-founded The Poke, a site which is a hub for internet comedy and viral content. An incubator for writing, production and performing talent.
During Jo’s scarily long PR career she’s delivered award winning work for some of the world's most famous brands, including Xbox, PlayStation, BlackBerry and Marie Curie Cancer Care. In 2015 Jo was promoted to the role of Creative Director at Fever and has been integral to transforming the creative output and culture of the agency. Fever has since won a number of awards in both the PR and advertising sectors - most recently scooping five awards at the 2018 Brand Film Festival for the ‘NOW TV gets grimey for the Walking Dead' campaign.
Joe is a highly experienced creative director and the founder of WEEKEND, a creative production company that straddles both commercial and broadcast, creating everything from TVC’s to TV shows and the vast, shape-shifting world of 'content' in between. He has held senior development roles at both the BBC and Sony Pictures, before launching his own global production company in 2017. Joe has created films, adverts and TV shows all over the world, in places as diverse as Tokyo, San Francisco, Amsterdam, Dubai, Shanghai and Wolverhampton.
John has worked at 10 agencies in London, Sydney and New York during his career. He won D&AD and Campaign press and poster awards for his work on Olympus cameras, Fiat and Benson & Hedges. Along with his partner Chris Herring, John became the most awarded Creative team in Europe earning many more awards for creative work across British Rail, Vauxhall, Reebok and Smirnoff to name a few. Offered the opportunity to start an agency with Nick Mustoe of Lowes, John joined as a founding partner of Mustoe Merriman Herring Levy in 1993. Nick Mustoe promptly bought back the business in 2010, incorporating design, PR, Social Media and Digital specialists and renaming it Kindred. John continues to produce adverts at Kindred to this day, the oldest person in the agency, by many years.
Jon is Executive Creative Director at Westco Communications, an agency that specialises in public and third sector communications. He has spent more than 20 years in London advertising agencies including BBH, Leo Burnett and HHCL/United. Before his current role, he was Creative Director of the content agency Archant Dialogue, and spent 3 years as Lead Creative at the Daily Mail.
Jonathan’s unique experience from being a classical musician to a theatrical designer has led him to the world of film and animation production and the creation and production of large-scale content-led live events. From the Game of Thrones world premiere at the Tower of London to the launch of Sky Q to major car launches. As MD and creative director of Studio Giggle he creatively directs teams of people to deliver extraordinary things.
Julian is a creative problem solver at heart who loves to tell a good story. He believes that brilliant ideas are made up of three simple components; brutal simplicity, bravery to push boundaries, the impact of which can be clearly defined. He’s been fortunate enough to apply that passion to the likes of Pizza Hut Restaurants, EE, Capcom and Southern Comfort to name a few. And even more fortunate to win a few awards along the way.
Kat’s experience spans 23 years and covers Sydney, Chicago, and London. Her background covers above-the-line, through-the-line, digital and below-the-line, having previously worked for agencies including Y&R London, Ogilvy and Geometry Global, BMP Interactive (now tribal DDB), JWT, RAPP, M&C Saatchi and more. She’s an award-winning exec creative director who has Judged D&AD Awards, and is now a partner at Pilgrim, which is a newish, fully integrated agency at Oxford Circus in London. Most recently, two of her poster campaigns are about to go on show in the permanent collection of the soon-to-open New York Poster House.
From funeral directors to the world’s fastest growing social networks, confectionary to the planet’s largest circus, oil to entire cities, Kev has conceived and consulted on some of the highest profile brands and organisations in the world. Using his unique form of facilitation, he currently heads up creativity at one of London’s most prestigious comms agencies while also helping flame the creative fires of the group’s 3000+ strong network. Kev is known for his winning work on the European Union, McDonald’s, Sainsbury’s, Aviva, giffgaff, Samsung, HSBC and one of the world’s highest profile property developers Land Securities. Kev is committed to personally mentoring the PR industry’s next generation of Creative Directors.
Kevan Barber is part of Grayling’s growing creative offering tasked with growing a creative culture within the agency that has offices across the country. He has worked on clients including Hilton, Guide Dogs, Molson Coors and Pernod Ricard brands such as Campo Viejo and Jacob’s Creek. Part responsible for Freddie Flintoff’s abomination of a World Cup record last year which was a remake of Boney M’s Rasputin alongside Ricky Wilson for BetStars.
Kimberley Allain is a senior decision maker at PR agency Talker Tailor Trouble Maker, an agency that likes to champion challenger brands. Before this Kimberley worked at PR agencies Cake Group and M&C Saatchi. Kimberley also has experience of working in retail for luxury brand Gucci and that iconic London store Selfridges. Kimberley has also worked in publishing, for magazine titles including Musicology and Slik.
Laura Thomas is DeVries Global’s first global executive VP of culture and influence, adding worldwide responsibilities to the ones she already has as head of the agency’s UK creative intelligence practice. Thomas’ role focuses on driving the agency’s command of culture and trends and evolving strategies as new channels, platforms and technologies emerge. Prior to this, Thomas led upstream strategy work for P&G beauty brands led out of the DeVries London office whilst also collaborating with teams on strategy and creative executions for the office's top clients including PepsiCo and Zippo. Thomas began her career as a news aide at the Washington Post, where she wrote for both the Style and Outlook sections. Her writing has also appeared in titles such as the Washingtonian, Cosmopolitan magazine, the Boston Herald, and Laptop magazine.
Leila is creative director at Lewis having recently been with Amnesty International. Before this role Leila worked for PR firms Bell Pottinger and Weber Shandwick in senior creative roles. Leila’s awards include a Gold Stevie, an award for best Twitter Profile, and she was Silver Young PR Lion Winner in June 2014 at Cannes. Leila has a passion for great marketing campaigns, but it’s not all about work, she also loves writing, films, theatre, performing and red wine.
Lottë is partner at freuds having worked previously as creative director at agency Teneo Blue Rubicon. Prior to this, in 2012, Lottë was the founder of consumer brand agency, Surname & Surname, where she worked with the founders of Hailo to redefine how London used black cabs; with Heathrow to raise its luxury retail credentials and launch Terminal 2; and with Argos during its steepest period of change, telling a story around its position as a leading digital player. For some years before setting-up Surname & Surname, Lottë worked at the forefront of some of the UK’s most controversial tech advances and privacy issues up until Facebook’s IPO in 2012. This work included the multi-award winning 2010 General Election campaign, pioneering platform capabilities and putting social media at the heart of political and consumer coverage in the six weeks prior to polling day.
Lucinda is UK managing director at Adhesive which has offices in London, Sydney, and Auckland. With over 17 years' global and UK communications experience, Lucinda delivers creative campaigns that get consumers talking. With stints at Frank and Fever under her belt, her current role has seen her taking the helm at the London office for award-winning communications agency Adhesive. Her client experience includes Sky, Discover Los Angeles, American Express, HTC, Penfolds wine and Mercedes-Benz. A passionate amateur photographer – she is 'mildly' obsessed with Instagram.
Creative director of Harvard, Marc has over 18 years’ experience working with some of the world's best-loved brands, creating big ideas for Jaguar, McDonald's, Cisco, Dropbox, Vodafone, UBS and the Tate Gallery. His diverse background means he can solve creative problems holistically, from a digital, social, PR and advertising perspective using his expertise across creative strategy, design and art direction, advertising and film. If he’s not creating big ideas you’ll no doubt find him zooming around on his beloved Triumph motorbike – his all-time favourite gadget and inspiration-finder. Marc is also one of the founding members of Chime Q 🏳️🌈, the inter-agency LGBTQ+.
Mark Perkins is executive creative director at W. His award-winning work includes Missing Type for the NHS and Christmas Tinner for retailer GAME. His awards include a Cannes Lion for Creative Excellence, Drum Marketing Award Grand Prix, and a double winner of PR Week’s Campaign of the Year. Most recently he created the Craig Revel Horwood ‘Head of Taste’ campaign for PG Tips and ‘Women of Camden’, the first feminist football shirt, for Camden Town Brewery and the Fawcett Society.
Matt is creative director at Cow and responsible for leading ideas. Over the last few years he has developed several award-winning creative ideas across PR and social media, including #ThePussycatRiot viral campaign and the return of the Green Cross Code Man. Recent ideas include Napercise, the first gym class where participants did nothing but sleep, a Netflix binge-watching hotel, contactless donation dogs, an Instagram Travel Agency and a cafe where diners paid for their food with exercise.
Naresh immerses himself in the idea and craft. Dedicated to every project he has also spent time starting up a consulting collective for social enterprises, Pride in London and started out working as a creative strategist in Vientiane, Stuttgart and Berlin before embarking on his career in advertising in London. He has won the UK Cannes Young Lion with the Guardian, UK, a short film festival in Thailand, nominated for best fiction at the Singapore Short Film Festival and was an artist in residence at the Jattiwangi Art Festival, Indonesia.
Nathan is a creative director at FleishmanHillard Fishburn, his work supports the ideation and delivery of world-class creative campaigns. Over the years he’s worked on award-winning campaigns for Inspired by Iceland, The BBC Earth, Tate Galleries, Jaguar Land Rover, Virgin and AOL/Huff Po to name a few. He believes that PR is at its most powerful when a brand can authentically connect with the culture of the people it wants to reach.
CEO and founder of Blurred, Nik started her career at agencies Ketchum and Band & Brown (now Citizen). At Band & Brown Nik met Gerry Hopkinson and they set up Unity together when Nik was 29. Unity won over 500 industry awards for client work as well as ‘Agency of the Year’ multiple times. Nik’s client portfolio has included Coca-Cola, Facebook, M&S, Lego, Disney, Whitbread, Lloyds and BT. In January 2018, Nik sold her stake in Unity and founded Blurred alongside Katy Stolliday and Stuart Lambert in October 2018. Nik also co-founded/invested in agency Tin Man, and has stakes in a number of other businesses including, Allbright, the group behind London’s first private members club for working women.
An experienced creative director with a track record of award-winning campaigns, pitch wins and client and agency growth, Oliver has had more than a decade's experience in the industry. Having worked with some of the UK’s biggest brands, including Barclays, Virgin Media, Match.com, John Lewis, Tesco, Moonpig and Gatwick Airport, he has recently played a major role in Brands2Life's consumer practice, broadening its creative expertise.
Oliver heads up a creative team at Sky’s in-house agency, Sky Creative. His team work across campaigns, focusing on content as a means of promotion. He has an eclectic background at sky; producing and directing live TV and content for F1 and Rugby Union as well as running a creative social/PR team in entertainment. Recently a dad for the first time, you’ll find Oli in the office bright and early with dark bags under his eyes and the occasional latent trickle of vomit down his back.
Paul is an award-winning film maker working across branded content, television and advertising. He specialises in emotive human interest stories, but also loves to create comedy films too. His clients at Buddy include The Co-op, Cancer Research UK, Barclays Premier League, Google and TUI.
Paul generates ideas and strategies for brands to help them connect better with consumers. He has a passion for creativity and a masters degree in studying how the use of creativity can impact businesses. He likes nothing more than a brief and blank piece of paper.
Pete Mountstevens co-runs the leading independent agency Taylor Herring and is the creative architect behind some of the most highly rewarded and innovative campaigns in recent years. Clients include Samsung, Sky, Greggs, Mills & Boon and UKTV. Pete has won over 30 national awards in the last three years across multiple sectors and accounts including his most recent work with Samsung.
Rachel helps to drive and inspire creativity at FleishmanHillard Fishburn where she works with the creative directors to shape the agency’s creative process. Aged four, she held her first solo art exhibition on her parent’s fridge, and since then has pursued a career that uses creativity and culture to create eye-catching campaigns that resonate with their intended audiences. Rachel has worked for some of the world’s most iconic brands, including PlayStation, Samsung, and Penguin Random House, helping to plan their PR and digital marketing strategies at both UK and European levels. She’s adept at crafting stories that work for local and pan-European audiences, from attention-grabbing picture stories to carefully honed research pieces.
An award-winning, commercially minded and hands-on creative director, Razvan is a creative partner for Wings (the UK based creative leadership lab) having returned to London after a three-year contract as Chief Creative Officer for McCann Prague. Known for leading the way for all the agencies he has worked for – from winning their first big international awards (like Cannes Lions, Eurobest or Epica) to building some of the most competitive creative departments in the market. He graduated in law but passionately pursued a creative career and for over 20 years now, he has supported brands such as: Bata, Coca-Cola, ING Bank, Mastercard, ĽOreal, Porsche or Vodafone - to name but a few.
Rich is founder and director at agency Radioactive PR which has two offices in Gloucester and Manchester, and before this worked at agencies 10 Yetis and then Frank PR. In April 2017, Rich’s book Myths of PR was published by Kogan Page. Within a few days, it had become the best-selling PR book on Amazon.
With around 20 years of agency experience under his belt, Rick has worked on some of the biggest brand names in the world achieving front-page client coverage on titles as diverse as the Guardian and Daily Star, major features on BBC peak shows and had clients trending on social channels. Having started out working in a full service agency, Rick takes a holistic view of PR and its place in the marketing mix. This approach has proven invaluable as the media landscape has evolved at a rapid pace in recent years and he has embraced the opportunities created by the new social media channels and further convergence of PR and other disciplines such as SEO and social media. After a period as MD of in a consumer specialist agency, he set up his own venture, Smoking Gun PR in January 2010 with wife Vanessa where they set about proving the impact strategic PR can have on an organisation.
Sarah is creative director at Speed Communications, and before this worked at TVC; Wethink.co.uk; and Lexis PR. A previous manager describes her as: “A very smart cookie. She is every PR agency’s dream as she can crack a brief in a very short time with great connection between insight, brand and a wow idea.”
Steve Strickland is one of PR's most experienced creative leaders. He has held top creative posts at Weber Shandwick, freuds and M&C Saatchi PR before starting his own business, alongside business partner, Gary Wheeldon. Talker Tailor Trouble Maker, despite being just two years old, has won multiple awards, grown from a team of two to almost twenty and has opened a small creative shop in New York. Steve started his career as a secretary, is married, no longer has brown hair and is super gay.
Toby Tinsley is an award winning freelance designer based in London. He is a multidisciplinary designer working across graphic design, illustration, audio visual and automotive. More recently his illustration work has taken a strong lead and he has been involved in numerous highly prestigious automotive design projects. As a freelance designer he has worked with some of the world’s biggest brands as well as small boutique businesses.
Tom is a campaigning specialist at Headland. He helped make David Attenborough’s Global Apollo Programme become a reality at COP21; a campaign that won IPRA’s best international NGO campaign in 2016. He advised 5Rights and Baroness Kidron on the Disrupted Childhood campaign to regulate social media and tech companies to better protect children. He created the Making Generation R campaign for veteran’s charity, Blesma, and he advises the UNHCR on MADE51, its refugee programme.
Tom Rouse is an award-winning creative director and copywriter working on campaign strategy and execution for a range of agencies across owned, earned & paid media. His skills cover the full spectrum of creative communications – including campaign strategy, creative thinking and execution. Tom has worked with all sorts of brands from travel and grooming through to tech and sports. Before agency life, Tom worked as a journalist, dabbled in political comms, established a highly successful student-focused political blog and helped an international rugby team establish its social media presence.
Tony has been in the advertising industry for 37 years starting at Saatchi and Saatchi in the early 80s. He has worked in many of the UK’s top agencies rising to creative director at CDP, Simons Palmer Denton Clemmow and Johnson, TBWA and Leo Burnett. He has served as ECD at DDB Chicago on the global McDonald’s business. He has also founded and run his own agencies at home and in the UAE. As a writer he has been highly awarded at the World’s top ceremonies including winning top honours at Cannes and D&AD and also served on the juries of the most globally recognised award schemes. An all-round creative thinker, he writes a regular feature on mental wellbeing under the pseudonym Vocal Tone. Having brought through some of advertising’s major creative leaders he also helps emerging talent having been the external assessor of Falmouth University’s MA Advertising course. He is currently a freelance creative director and actively writing for top brands in the UK and abroad and of course, Creative Moment.
Will Holloway is senior creative at Fever PR where clients include NOW TV, PlayStation Europe and Google. Before this Will was at agency Access Emanate where he worked on lifestyle PR campaigns for Philips Male Shaving and Grooming, Philips Sonicare and Kettle Chips. Will launched Ubisoft titles including Tom Clancy's The Division, Far Cry Primal, Rainbow 6 Siege and Assassin's Creed Syndicate. He also worked on the launch of Philips Sonicare products and the launch of Volkswagen's 'Play the Road' project.