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Creative work from brands that embrace marketing to the over-50s: Becks, what3words, JD Williams and Amazon
How the over 50s are using TikTok to hit back at negative stereotyping
In the second of our 4-part series, Anything But Grey's co-founder Sarah Firth explains how traditional media is being abandoned for TikTok
Myth-representation is mis-representation: What’s stopping brands targeting over 50s?
In the first of an eye-opening series about marketing to the over 50s, Sarah Firth, co-founder of Anything But Grey, exposes the untruths of getting older in the eyes of the media and the missed opportunities for brands