Hellmann’s ‘When Harry Met Sally’ works for fans and newbies alike
What impact will a multi-generational workforce have on marketing strategy?
Creative work from brands that embrace marketing to the over-50s: Becks, what3words, JD Williams and Amazon
How the over 50s are using TikTok to hit back at negative stereotyping
Myth-representation is mis-representation: What’s stopping brands targeting over 50s?
In the first of an eye-opening series about marketing to the over 50s, Sarah Firth, co-founder of Anything But Grey, exposes the untruths of getting older in the eyes of the media and the missed opportunities for brands
Beck’s beer takes a refreshing look at the over 70s
Created for more mature palates, the woman in the ad needs to prove she is old enough in a scene deliberately reminiscent of teenagers hanging around outside the off licence
