Uber Eats proves October might be the new Christmas

Hollywood heartthrob Jude Law hits all the right beats in the new Uber Eats campaign ‘Romance’d Enough’, says Sarah Firth, strategy and creative director, Speed Communications.

Timing is everything right? And this new campaign from Uber Eats, starring Jude Law, is nothing short of delicious in that respect.

Firstly, with the nights drawing in, cosy evenings in front of the TV are top of everyone’s minds, and what better way to enjoy those than your favourite meal being delivered directly to your door? 

Thanks, Uber Eats, you are now front and centre of my evenings.

Secondly, Jude Law playing against his suave romantic hero stereotype is a win.

Although he’s showing us his frustration at being in yet another typical rom-com scenario, this only serves to remind us just how endearing those films are. The ad really provides the perfect moment to sit down and snuggle up with a food delivery, we’re reminded.

Thirdly, tapping into culture and being very meta, in that respect, is a guaranteed winner: it’s clever, contemporary and feels a very natural fit for the brand.

This latest chapter of its brand platform ‘When You’ve Done Enough’ follows in the footsteps of its previous one, also richly tapping into culture. Featuring Javier Bardem playing against the evil villain stereotype, it showed that when you’ve ‘evil’d' enough, you just want to put your feet up with the perfect food delivery and a sunny family sitcom.

And finally, the whole campaign around ‘When You’ve Done Enough’ works really well for me. It is the ultimate ‘permission to switch off’, put your feet up and indulge yourself, with a little bit of what you love.

In fact, with this latest iteration, has Uber Eats just created a new moment in marketing? Move over big Christmas ads, now we’re all about settling in for the cosy ‘Ber season.