Inside Range Rover’s Wimbledon partnership

Range Rover, the Official Vehicle Partner for ‘The Championships, Wimbledon’, has launched a multi-layered campaign to mark its second year of partnership with the tournament.

Print is back on the menu, and there’s some on-point film and social media work too. 

The campaign, launched on June 16, aims to engage UK clients and fans through a mix of advertising, experiential activities, and media collaborations.

Drawing on the shared heritage of British institutions, Range Rover and Wimbledon, the campaign features a range of activities during The Championships, including advertisements across broadcast, digital, and print platforms, as well as on-site experiences at the All England Lawn Tennis Club (AELTC).

The creative approach highlights Range Rover’s 55-year history and showcases its latest models, including the Range Rover SV.

Driving great content

The campaign includes two social media series ‘Codes of Conduct’, a set of eight short films exploring Wimbledon’s visitor etiquette, and ‘For the Love of Detail’ which profiles four Wimbledon staff members who maintain the tournament’s traditions.

Advertisements will also appear at key travel hubs like Waterloo Station, on Video on Demand, linear broadcast channels, YouTube, and through print and digital publishers.

On-site, Range Rover has installed an interactive display at the AELTC for visitors. The brand will also provide luxury transport for players, teams, and officials using Range Rover and Range Rover Sport vehicles, which utilize the AELTC’s charging infrastructure to support Wimbledon’s sustainability efforts, with electric ranges of up to 75 miles.

Print is back

Range Rover has partnered with Harper’s Bazaar UK to create content exploring shared themes of style, heritage, and craftsmanship, distributed across print, digital, and social channels.

Additionally, a collaboration with Esquire UK features a Wimbledon-inspired menswear style guide, authored by editor-in-chief Teo Van Den Broeke, available in print for spectators and online.

Alan Nicolson, brand director, Range Rover UK, said: “We’re thrilled to continue our partnership with Wimbledon. This campaign reflects the shared values of both brands, using a mix of humour and storytelling to connect with audiences.”

The campaign will conclude with an exclusive event hosted by Harper’s Bazaar on July 13 during the Men’s Finals, offering hospitality for Range Rover clients and guests.

Our take

The attention to detail and old-school feel of this campaign seem rare nowadays. But given Wimbledon’s impeccable brand nurturing, it’s as good a time as any to blow the budget.