British tennis stars beat moving car tennis rally record

British tennis stars Jamie Murray and Laura Robson’s record-breaking tennis rally atop two moving Lexus cars, won us over. Credit where it’s due to agency Hope & Glory for another memorable campaign.

Creative Moment has been impressed with the creative ambitions at this year’s Wimbledon, and the latest stunt to cross our radar is Jamie Murray and Laura Robson’s efforts to smash two Guinness World Records, with luxury car brand Lexus.

Frankly, we didn’t know either of these records existed to be broken in the first place. Nonetheless, we were enthralled to see the pair on top of moving Lexus NX cars, achieving the fastest speed on record during a tennis rally on moving cars (29 mph). And, achieving a continuous rally of 101 hits.

The epic stunt combined expert coordination and skill. It was arranged by stunt director Marc Cass, known for Star Wars and James Bond blockbusters.

The record-breaking feat marks another year of thrilling tennis, with Lexus serving as the Platinum Partner and Official Automotive Partner of the ATP Tour, as well as the Official Automotive Partner of the LTA.

Our take

Albeit anecdotal at this point, we’ve noticed a renewed vigour in the marketing activity at major sporting events this year, with F1 and Wimbledon attracting particular attention.

Range Rover’s extensive creative efforts really stood out last week, and Lexus has perhaps upped the ante, in terms of adrenaline at least.

The car brand’s product placement opportunity was expertly chosen, and the stunt deserves all the more credit for the forensic coordination it required, as well as some not insignificant risk-taking.

The end result works surprisingly smoothly on film, making for one of the most memorable camera pans of the year so far.