Aldi spots a 'Supernova Champagne' opportunity with Oasis
Never one to miss out on a cultural trend, Aldi has launched ‘Supernova Champagne’ as an ode to the much anticipated Oasis gig series.
It’s the gig everyone’s been talking about – the Oasis UK tour. It kicks off at the start of next month and Clarion Communications couldn’t let Aldi miss out on the big event.
The agency launched ‘Supernova Champagne’, a special limited-edition version of the supermarket’s award-winning champagne, in tribute to the iconic Britpop anthem.
The exclusive fizz will be available at Aldi’s Bury New Road store in Manchester – just a stone’s throw from where the Oasis story began – from Monday 7th July, perfectly timed for the homecoming gig.
Those not located in Manchester also have the chance to win a free bottle from 11th–30th June by liking and tagging a friend they would like to pop open a bottle with on Aldi’s Facebook Page.
Coverage is rolling in for the new launch, with Facebook comments including: ‘perfect for a picnic if I can have a Roll With It’ and ‘ I’m feeling supersonic, give me…champagne’.
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