Gazelles, Gallaghers and Goosebumps: Adidas and Oasis Live Forever

9pm last night.

Gazelles. Grainy footage. Gallaghers. Goosebumps.

This was my Christmas John Lewis ad.

I haven’t got a clue what happened. What it meant. Or what it was promoting.

I couldn’t describe it back to you with the clarity a police officer taking a statement would expect.

Nor do I care.

It was a fever dream fantasy, flogging feelings, not footwear.

And I’m buying whatever they’re selling (ok, probably only buying the trackie really, but spiritually I’m buying all of it).

It perfectly nailed nostalgia and whatever the German word is « for knowing that something is going to happen soon that’s going to be a life-defining memory for the 14-year-old superfan you’re watching this ad premiere with, long into the future ». Adidazzlen?

Imagine being the team taking that brief.

Imagine the gentle juggling act around clique and cliché.

Imagine the millions of Oasis fan keyboard warriors ready to moan about what you’ve got wrong (they’re quite easily riled after all, a man called Paul tried to turn a whole Facebook group against me for saying I would only sell a spare ticket through official channels).

Did they nail it? In the words of LG: Biblical.

For me and my daughter, this will Live Forever.