Nike proves effective storytelling can happen in under 30 seconds
Volvo doubles down on its safety USP with powerful storytelling
Hitachi deconstructs hype-based storytelling to focus on facts
Curry's picks up fans on TikTok by speaking to Gen Z in their own language
Why representation isn’t about trends
The road to a diverse industry is often well-intentioned, but ‘current trend’ communities can gain preference over the ultimate goal of representation, says Rich Miles, CEO, Diversity Standards Collective
Is football club advertising the new beautiful game?
A spate of adverts showcasing the passion behind some of Britain’s beloved football clubs continues this month with a finely finessed offering showcasing Midlands’ behemoths Aston Villa. But what’s prompted this newfound trend?
Chelsea FC’s first campaign with Uncommon captures new head coaches’ vision
Channel 4’s Paralympic campaign calls out patronising language
McDonald’s ushers in a McFlurry of nostalgia for its 50th
