A powerful installation of inflated birthday balloons to mourn missed loved ones
Nike proves effective storytelling can happen in under 30 seconds
Volvo doubles down on its safety USP with powerful storytelling
Hitachi deconstructs hype-based storytelling to focus on facts
Curry's picks up fans on TikTok by speaking to Gen Z in their own language
Can an electrical retailer appeal to Gen Z successfully? Yes, says SHOOK's Izzy Holden
Why representation isn’t about trends
The road to a diverse industry is often well-intentioned, but ‘current trend’ communities can gain preference over the ultimate goal of representation, says Rich Miles, CEO, Diversity Standards Collective
Is football club advertising the new beautiful game?
Chelsea FC’s first campaign with Uncommon captures new head coaches’ vision
Channel 4’s Paralympic campaign calls out patronising language
