

UN Women UK IWD campaign urges the country to take action on gender equality

‘The White Lotus’ H&M collab demonstrates evolution of ‘tie-ins’

No More’s disquieting ad highlights coercive control

Powerful reminders of everyday issues are at the heart of this week's Creative Corner

Uncommon challenges beauty standards in ‘oat dress’ follow up
Oats are appealing regardless of their flaws, and Quaker Oats and Uncommon are underscoring a wider message with a campaign that follows on from their London Fashion Week stunt

Nike is not messing around with its creative direction
Nike is relaunching the iconic 'T90' football boots, and the campaign took creative director and brand consultant Jo Bird by surprise

‘Women with Altitude’ campaign mixes tech, history and empowerment

Why John Lewis’ 10-year-old ‘Tiny Dancer’ epitomises IWD for SHOOK's Gemma Moroney

Burger King throws more shade on its rivals
