Green Flag is supporting its charity partner, The UK Sepsis Trust, to put a face and voice behind the hundreds of people who are affected by sepsis in the UK each year.
The film features 100 individual stories told by one actor, Warwick Davis.
To coincide with The UK Sepsis Trust’s 10th anniversary year, the content launched on a live stream from UKST’s Instagram’s (@uksepsistrust), as well as being screened at independent cinemas* in London and Birmingham.
According to research**, though treatable in many cases, there are an estimated 245,000 cases of sepsis in the UK each year, with 48,000 people losing their lives. In addition to this, around 40%** of sepsis survivors suffer permanent, life-changing after-effects.
The live stream is the first campaign of its kind from the charity and will be available for a limited time across all social channels, giving supporters and followers the chance to watch this emotional, educational video.
Ron Daniels from The UK Sepsis Trust says: "The key to saving lives from sepsis lies in communication – in raising awareness and empowering people to access healthcare quickly. With support from Green Flag, we are physically bringing to life stories of the people we try our best to help daily, which is something truly special."
Mark Newberry from Green Flag comments: "Supporting the UK Sepsis Trust has allowed us to focus on the work of a charity which is not only important but essential. The faster you catch sepsis the better chance you have of making a full recovery, and here at Green Flag, we also strive to get to customers as quickly as possible in the moment of a rescue - so we understand the importance of acting quickly in moments of crises. We're proud to be able to support this campaign to bring as much attention as we can to the voices of people who experience sepsis in their everyday life."
Warwick Davis concludes: "The
UK Sepsis Trust is a charity that is close to my
heart, and I was made more aware of the condition through my acting
career. It’s astonishing how many people are affected by sepsis on a
day-to-day basis, and I’m honoured to help spread the message to ensure
as many people as possible know there is a place
to go for support and guidance.”
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