Extra time with your cat is something every cat owner craves. Cats love to give affection, but only on their terms. With this delicious new treat, those special bonding moments last even longer. This could get out of hand.
Created by adam&eveDDB, and directed by Benji Weinstein from Smuggler, the film was remotely produced in Canada, during lockdown.
The film will be supported by campaign activity in the US via social, PR, e-comm and with a suite of influencers who demonstrate how much extra time you can spend with your cat, it opens up a whole new world of treating to our cat loving audience.
Creative Director: Brad Woolf
Creative Director: Dan Bailey
Creative Director: Ben Stilitz
Creative Director: Colin Booth
Chief Creative Officer: Rick Brim
Producer: Michael McCarthy
Gutenberg Global producers: Eleonora Busia and Charlotte O’Reilly
Digital Producer: Tom Clift
Planner: Kit Owens
Senior Planner: Jack Spicer
Head of Planning: Milla McPhee
Social Creative: Phoebe Wright
Social Director: Bex Wilson
Head of Content: Jess Taylor
Project Manager: Alice Southam
Account Executive: Alizee Lawson
Account Manager: Harriet Carter
Account Manager: Clive Olamiju
Account Director: Sarah Cornish
Business Director: Loella Collier
Business Lead: Charlotte Cook
Managing Director: Fiona McArthur
Smuggler London | Steam Toronto
Director: Benji Weinstein
Producer: Barty Dearden (Smuggler)
Line Producer: Christopher Scherk (Steam)
Executive Producer: Sara Wallace
MD: Fergus Brown
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