Wouldn’t it be amazing if Alexa could read your mind?
That’s what we learn in this year’s Big Game ad
This year’s spot features Scarlett
Johansson and Colin Jost at home in awe of Alexa’s routines
functionality as they put their game day routine into action, and
imagine a world in which Alexa could read their minds.
In the spot created by Amazon and Lucky Generals, Scarlett and Colin playfully show how they interact with Alexa at home by saying, “Alexa, it’s game day,” and “ask” everything from scheduling and setting reminders, to playing music.
Agency – Lucky Generals
Production, Sound, Editing and Post Credits:
Production Company – Hungryman LA
Director – Wayne McClammy
Executive Producer - Mino Jarjoura
Producer - Rick Jarjoura
Editing – The Den Editorial
Editing Executive Producer - Jennifer Mersis
Offline Editor - Christjan Jordan / Pieter Viljoen
Post Production – Jamm Visual
Colourist - Ricky Gausis
VFX Supervisor – Jake Montgomery
Post Production Producer – Ashley Greyson
Sound Design – Beacon Street Studios
Sound Producer - Kate Vadnais
Sound Engineer - Rommel Molina
If you enjoyed this article, you can subscribe for free to our weekly email alert and receive a regular curation of the best creative campaigns by creatives themselves.