Amazon Super Bowl ad by Lucky Generals

Amazon Super Bowl ad by Lucky Generals

Wouldn’t it be amazing if Alexa could read your mind?

That’s what we learn in this year’s Big Game ad #AlexaMindReader. 

This year’s spot features Scarlett Johansson and Colin Jost at home in awe of Alexa’s routines functionality as they put their game day routine into action, and imagine a world in which Alexa could read their minds.

In the spot created by Amazon and Lucky Generals, Scarlett and Colin playfully show how they interact with Alexa at home by saying, “Alexa, it’s game day,” and “ask” everything from scheduling and setting reminders, to playing music. 


Agency – Lucky Generals
Production, Sound, Editing and Post Credits:
Production Company
– Hungryman LA
– Wayne McClammy
Executive Producer
- Mino Jarjoura
- Rick Jarjoura
– The Den Editorial
Editing Executive Producer
- Jennifer Mersis
Offline Editor
- Christjan Jordan / Pieter Viljoen
Post Production
– Jamm Visual
- Ricky Gausis
VFX Supervisor
– Jake Montgomery
Post Production Producer
– Ashley Greyson
Sound Design
– Beacon Street Studios
Sound Producer
- Kate Vadnais
Sound Engineer - Rommel Molina

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