Atomic London launch ‘The Greatest Gift’ for Remember A Charity Week featuring the Wombles
A campaign by Atomic London
Remember A Charity have unveiled their new campaign featuring the loveable cult classic ‘The Wombles’ to celebrate ‘Remember A Charity in your will week, 7-13 September’.
The new campaign continues the nostalgic theme from last year of ‘Your Points of View’ featuring Matt Berry, by bringing back another national treasure.
Set on Wimbledon Common, the story follows Orinoco, Bungo and Alderney wondering what to buy Great Uncle Bulgaria for his 347th Birthday. But when they try to find out, they discover that the ‘greatest gift’ is a gift to charity, highlighting the importance of leaving a gift to charity in your will.
Old and new
Atomic London worked with The Wombles’ UK-based animation team, led by Simon Hodgkiss to develop a new episode. And this will be the first time the new CGI animated characters have featured in an advertising campaign. Aimed at connecting with both an older audience as well as the next generation of fans who have grown up with CGI.
Rob Cope Director of Remember a Charity said“The Wombles perfectly embody Remember A Charity’s positive message of making the world a better place for the future, in a way that resonates with the core target audience”.
Good ol' days
“Using both the Wombles and the iconic music has the power to bring back memories, reminding people of a different place and time in their lives” says Guy Bradbury, executive creative director at Atomic, “inspiring people to think about what they would like to pass on to the next generation”.
Remember a Charity are a consortium of almost 200 charities
supporting a wide range of causes. This years ‘Remember A Charity in
your Will Week’ is an opportunity for charities to come together and
encourage more people to consider leaving a gift in their will at a time
when charities really need the public's support.
Credits
Brand: Remember A Charity
Client: Rob Cope, Lucinda Darby & James Cundy
Agency: Atomic
Executive creative directors: Guy Bradbury & Dave Henderson
Creative directors: Ben Gough and Amilcar Torija
Creatives: James Halladay & Max Sizeland
Planner: Summer Taylor
Lead Producer: Charlie Berry
ACC Management: Katie Salt, Sivanne Lewis &, Andrew Rees
Design/Typography: Pete Mould
Production Co: The Wombles
Direction (animation): Simon Hodgkiss
If you enjoyed this article, you can subscribe for free to our weekly email alert and receive a regular curation of the best creative campaigns by creatives themselves.
Published on: