Engine Creative’s latest ad for Santander shows renowned bankers Ant and Dec introduce an Origami Master to help customers feel better about their household bills.
The ad called ‘Origami Bills’, continues the theme of the Bank of Antandec campaign, first launched in 2019, which contrasts crackpot banking solutions from Ant and Dec with more helpful products and services from Santander.
The new ad highlights the monthly cashback offered on Santander’s 123 current accounts, making household bills feel that little bit better.
In the film, Ant and Dec hatch a plan to help customers with their bills by hiring an Origami Master to fold them into works of art.
Meanwhile, Santander is actually helping customers by giving
cashback every month with its 123 current accounts.
Jo Moore, Engine Creative’s creative director, says: “Ant
and Dec, fine bankers that they are, have a new sidekick - an origami
master who they’ve ingeniously enlisted to help them with their next
madcap venture. While they dabble with folded up paper, Santander, as
usual, has a brilliant and sensible answer.”
The campaign was developed by Engine Creative and directed by Declan Lowney at Merman. Carat has planned a fully integrated media approach for the campaign, which rolls out on TV, cinema, radio, DOOH, social and digital from September 12th in the UK.
Chief Creative Officer: Billy Faithfull
Creative Director: Jo Moore
Account Management: Nick Pawlak, Marianne Roberts, Tom Butler, Shannel Darko
Strategy Director: Nicola Dyball
Agency Producer: Victoria Doran
Assistant Producer: Henry Davies
Photographer: Kelvin Murray
Project Management: Chelsea Chapman
Director/ Production Co: Declan Lowney / Merman
Producer: Simon Monhemius
Production Management: Harriet Staples
DOP: Simon Richards
Editor: Leo King & Jack Singer / Stitch
Production Design: Damien Creagh
2D: Tim Gaydon, Krispy Cornwell
AFX: Johannes Gustafsson
Colourist: James Bamford / The Mill
Post production: Creative Outpost
Sound Design: Dave Robinson
Stills and motion production company: CRXSS Agency
Stills and motion producer: John Cross
Media planning/buying: Carat