BOAST is a place where you can find out about recent creative campaigns.
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Here's the latest from the creative world as we know it.
A campaign by Atomic London
‘Washaway’ is a film created by London agency Atomic showing a woman washing away the digital build-up after a long day online. Constantly surrounded by content and data with non-stop communication throughout our busy days, this is a feeling that we can all relate to.
In ‘Washaway’, a film directed by Grand Prix at Cannes winner Jaron Albertin, a woman studies her reflection in the bathroom mirror and finds her skin covered in tweets, texts, emails and other digital material, which was individually hand-painted by award-winning body artist, Emma Cammack.
The film runs to a track by the American singer-songwriter Maggie Koerner.
Speaking about the film, Dave Henderson and Guy Bradbury of Atomic said: “The average person now scrolls through an incredible 93 metres of digital information with their thumb, everyday. The bathroom is probably our last place of true sanctuary, and a great shower can be so restorative, cleansing not just our bodies but our minds, too. As we know, this has never been so important.”
Agency: Atomic London
Director: Jaron Albertin
Production Company: Smuggler
Clients: Lindsay Cole, Dan Cuomo
Executive Creative Directors: Dave Henderson & Guy Bradbury
Business Director: Louise Rudiasky
Account Director: Lisa St Allen-Hill
Strategic Lead: Steve Hopkins
Strategist: Summer Taylor
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