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Bathstore relaunches with new campaign from Atomic London focusing on the stresses of our modern… | Creative Moment

Bathstore relaunches with new campaign from Atomic London focusing on the stresses of our modern digital world

Bathstore relaunches with new campaign from Atomic London focusing on the stresses of our modern digital world

BOAST is a place where you can find out about recent creative campaigns. 

It is a space where agencies can tell us about the new work they are proud of; blowing their own trumpet, so to speak. 

Here's the latest from the creative world as we know it.

A campaign by Atomic London

‘Washaway’ is a film created by London agency Atomic showing a woman washing away the digital build-up after a long day online. Constantly surrounded by content and data with non-stop communication throughout our busy days, this is a feeling that we can all relate to.

In ‘Washaway’, a film directed by Grand Prix at Cannes winner Jaron Albertin, a woman studies her reflection in the bathroom mirror and finds her skin covered in tweets, texts, emails and other digital material, which was individually hand-painted by award-winning body artist, Emma Cammack.

The film runs to a track by the American singer-songwriter Maggie Koerner. 

Speaking about the film, Dave Henderson and Guy Bradbury of Atomic said: “The average person now scrolls through an incredible 93 metres of digital information with their thumb, everyday. The bathroom is probably our last place of true sanctuary, and a great shower can be so restorative, cleansing not just our bodies but our minds, too. As we know, this has never been so important.”

Credits

Agency: Atomic London
Director: Jaron Albertin
Production Company: Smuggler
Clients:
Lindsay Cole, Dan Cuomo
Executive Creative Directors:
Dave Henderson & Guy Bradbury
Business Director:
Louise Rudiasky
Account Director:
Lisa St Allen-Hill
Strategic Lead:
Steve Hopkins
Strategist: Summer Taylor

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