BBC Creative celebrates a summer of women's sport

BBC Creative celebrates a summer of women's sport

BBC Creative, BBC’s BAFTA award-winning in-house creative agency, unveiled new trailers that celebrate women in sport and promote two of the biggest sporting events of this summer on the BBC—Wimbledon and UEFA Women's Euro 2022.

The Euros trail invites viewers to get acquainted with the stars of women’s football including Ellen White, Lineth Beerensteyn and Rachel Furness. From Ellen White’s unmatched score tally to Ada Hegerberg’s powerful return to the sport, the film uses surreal set-pieces to bring to life the narratives of these world-class athletes.

The Wimbledon 2022 trail celebrates the achievements of female tennis players at Wimbledon through the years and features household names, from Billie-Jean King and Martina Hingis to Emma Raducanu and the Williams’ sisters.

The clips are a part of ‘We Know Our Place’ marketing campaign, running across the BBC’s linear TV channels, BBC iPlayer, radio, social media and Out-of-Home advertising this summer.


Women’s Euros:
Creative Director: James Cross
Creative Director: Tim Jones
Creatives: Alysha Radia, Aron Sidhu, Steve Lownes
Producer: Liz Dolan
Production Manager: Jess Fenton
Production Co-ordinator: Emi Bozzi
Planner: Sam Pavey
Project Manager: Matt Totterdell
Designer: Amir Saidani
Production Company: Partizan
Director: Sophia Ray
Marketing: Kate Plowright and Liv Slack

Wimbledon 2022:
Creative Director: James Cross
Creative Director: Tim Jones
Creatives: Shannan Cripps and Beth Wood, Ralf Haley,
Designer: Amir Saidani
Producer: Michael Lucas
Production Co-ordinator: Emi Bozzi
Planner: Sam Pavey
Project Manager: Matt Totterdell
Marketing Manager: Lynn Gallagher

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